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31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione
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We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as:
- co-selling
- partner programs
- partner relationship management
- marketplaces
- resellers
- the impact of AI on channel sales
- 2024 predictions (and reviewing our 2023 predictions 😁)
(01:08) Guest Intros
(01:30) Co-selling has continued to be a bigger focus area – any notable observations around this?
(02:47) Canalys’ “Co-sell Tech Matrix” report
(03:59) Co-sell impact on hyperscalers?
(04:59) Traditional resellers in favor of selling in marketplaces - trend in 2023?
(07:26) Vendors using marketplaces to co innovate and co sell
(10:21) How have partner programs changed in 2023?
(12:53) Any new KPIs that you've noticed that vendors are focusing on?
(15:59) Trends with partnership technology and the partner tech stack
(18:09) Gen AI: Standout technologies helping partnership leaders?
(20:02) PRMs are not dead
(21:09) Partner-driven revenue: observations & updates
(24:58) Do you think there's still an issue with partner attribution?
(26:22) A review of the predictions we made last year: Vince's predictions
(28:24) A review of the predictions we made last year: Rob's predictions
(29:49) Predictions for 2024: Vince's predictions
(31:20) Predictions for 2024: Rob's predictions
(33:26) Predictions for 2024: Magentrix's predictions
(35:40) Paul on Gen AI as a channel opportunity
(36:38) Rob on AI, partner experience and PRM
(40:24) Rob's final thoughts for partnership professionals as they head into 2024
(41:14) Vince on the one consideration partnership professionals should be mindful of as they head into 2024
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝
If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri
Chapters
1. 31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione (00:00:00)
2. Guest Intros (00:00:54)
3. Co-selling has continued to be a bigger focus area – any notable observations around this? (00:01:21)
4. Canalys’ “Co-sell Tech Matrix” report (00:02:38)
5. Co-sell impact on hyperscalers? (00:03:50)
6. Traditional resellers in favor of selling in marketplaces - trend in 2023? (00:04:50)
7. Vendors using marketplaces to co innovate and co sell (00:07:17)
8. How have partner programs changed in 2023? (00:10:12)
9. Any new KPIs that you've noticed that vendors are focusing on? (00:12:44)
10. Trends with partnership technology and the partner tech stack (00:15:50)
11. Gen AI: Standout technologies helping partnership leaders? (00:18:00)
12. PRMs are not dead (00:19:53)
13. Partner-driven revenue: observations & updates (00:21:00)
14. Do you think there's still an issue with partner attribution? (00:24:49)
15. A review of the predictions we made last year: Vince's predictions (00:26:13)
16. A review of the predictions we made last year: Rob's predictions (00:28:15)
17. Predictions for 2024: Vince's predictions (00:29:40)
18. Predictions for 2024: Rob's predictions (00:31:11)
19. Predictions for 2024: Magentrix's predictions (00:33:17)
20. Paul on Gen AI as a channel opportunity (00:35:31)
21. Rob on AI, partner experience and PRM (00:36:29)
22. Rob's final thoughts for partnership professionals as they head into 2024 (00:40:15)
23. Vince on the one consideration partnership professionals should be mindful of as they head into 2024 (00:41:05)
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