Best Red Stafstrom Podcasts (2024)

1
Sales and Marketing Strategies | Let's Fix The Marketing/Sales Divide 12:03

2y ago12:03

12:03

Hello everyone! Welcome to the Broken Salespeople YouTube channel. In this video, I'm happy to present how to fix the marketing/sales divide. By watching this video, you'll learn some effective sales and marketing strategies and tips. Sales focuses on the needs of the company, while marketing focuses on the needs of the market. Sales begin where ma…

1
Sales Retention Tips | Stop Losing Your Best Sales People 16:54

2y ago16:54

16:54

Hello everyone! Welcome to the Broken Salespeople YouTube channel. In this video, I'm happy to present how to stop losing your best sales people. By watching this video, you'll learn some effective sales retention tips. Customer retention refers to a range of tactics and activities performed to enhance the loyalty of customers, increase the number …

1
Four Pre Sales Skills Small Business Owners Need To Know 15:27

2y ago15:27

15:27

Hello everyone! Welcome to the Broken Salespeople YouTube channel. In this video, I'm happy to present 4 skills small business owners need before selling. By watching this video, you will learn 2 sell pre-sales skills for small businesses. Small businesses are corporations, partnerships, or sole proprietorships which have fewer employees and/or les…

1
How to Get Sales Using LinkedIn 13:17

2y ago13:17

13:17

How To Get Sales Using LinkedIn || LinkedIn Sales 2022 || Broken Salespeople Welcome To My Channel Broken Salespeople Subscribe Here: https://cutt.ly/AHu490V Today's video is about How To Get Sales Using LinkedIn. It is one of the best platforms you can use to get sales. I will show some tricks on how you can get LinkedIn sales. Stay tuned till the…

1
Why Your Manager Sucks 10:29

2y ago10:29

10:29

For more info, please visit BrokenSalespeople.com. You can also find me on social media! Feel Free to connect! https://www.linkedin.com/in/red-stafstrom-%F0%9F%A6%81-161b0921/ https://www.tiktok.com/@broken_salespeople2 https://www.instagram.com/brokensalespeople https://www.facebook.com/groups/2164596590353567/ Support the show…

1
Handling Our Own Emotions in Sales 10:38

2y ago10:38

10:38

It is easy to look at our customers and talk about how emotional or unreasonable they are, but how often do we look at our own emotions within an organization? Are we actually treating ourselves like human beings with complex emotions or are we treating ourselves like replaceable statistics? As always, if you are looking for more training you can f…

1
Stop Cold Calling Forever 16:48

2y ago16:48

16:48

We all hate cold calling. On this episode I go through why cold calling is inefficient and how to build a process that allows you to stop cold calling forever As always, if you are looking for more training you can find a ton of new information at brokensalespeople.com You can also find me on social media! Feel Free to connect! https://www.linkedin…

1
What Obi Wan Kenobi Can Teach Us About Sales 12:47

2+ y ago12:47

12:47

We need to learn how to be the right kind of person to help our customers become the heroes of their own journey. That means we have to go through some tough times. Here is how vulnerability can help you, your customer, and your organization. For more info, please visit BrokenSalespeople.com. You can also find me on social media! Feel Free to conne…

1
Russian Spies, Rumors, and Sales Management 15:26

2+ y ago15:26

15:26

I recently heard a rumor about something happening behind the scenes in the #Ukraine war that everyone should know. It explains so much about Russia's actions and it gives us a lot of insight on how we should be running our own companies. For more info, please visit BrokenSalespeople.com. You can also find me on social media! Feel Free to connect! …

1
Winning, Learning, and Kobe Bryant 10:36

2+ y ago10:36

10:36

There is a phrase you see a lot in the business and self help world. "You either win or you learn." And while that is true most of the time, there is a toxic element of that idea that we need to discuss. This episode Red talks about how that idea can overlap with Kobe Bryant, Wilt Chamberlain, and the NXIVM cult from upstate New York. As always, if…

1
Horror Movies, Gatekeepers, and the Spanish Civil War 12:59

2+ y ago12:59

12:59

We have all had at one point or another complained about a gatekeeper. We know, deep down, that we can help this prospect do something amazing, but we cannot seem to get past the gate and speak to the person we need to. What if there is a better way? This episode in the workshop Red talks about how to not only get past Gatekeepers, but be happy you…

1
Sales KPIs and Potemkin Villages 11:34

2+ y ago11:34

11:34

For years, the easiest way to track your salespeople was simply counting how many outgoing phone calls there were and you will inevitably see results. Sadly, spam filters and cell phone updates have made things much more complex. This episode we talk about creating the right lead measures, actually measuring them, and make sure you are not being mi…

1
Trust Me: Building Trust in Sales 14:57

2+ y ago14:57

14:57

Support the showBy Red Stafstrom

1
Brandon Sanderson, Introversion and Burnout 9:38

2+ y ago9:38

9:38

For those of you who have not seen the Brandon Sanderson "It's Time to Come Clean" video, I highly suggest it. It is a masterwork on launching a product and shows the power of building an audience. This is something every salesperson and company should watch. In this video I go into why it was important, and how we can take a cue from Sanderson and…

1
Toxic Masculinity, International Women's Day, and Sales 15:14

2+ y ago15:14

15:14

Today is International Women's day, and it is time to clean our own house and talk about some of the issues we have created that are damaging to the women in the sales world. Today I go through Green Hill Recovery's list of toxic masculine traits and how they dovetail into the sales world. https://greenhillrecovery.com/toxic-masculinity-vs-healthy-…

1
Ukraine and Emotional Intelligence 12:46

2+ y ago12:46

12:46

I did not plan to record this podcast. I did not think that it was something that I should talk about. However if I did not, I would be neglecting my own emotional intelligence and the emotional and physical well-being of tens of millions of others. Special thanks to Mike O' Connor and Ira Bowman for pointing this out to me and convincing me to rec…

1
Sales and Self Care 8:02

3+ y ago8:02

8:02

Sales has always been heavily focused on interpersonal skills and learning how to talking to people the right way, however there has not been much in terms of helping people increase their intrapersonal skill. In this episode Red talks about how important it is to learn how to take care of yourself to prevent burnout and health issues. For more inf…

1
Winning the Closing Race 7:07

3+ y ago7:07

7:07

Closing techniques have been discussed before on this channel, but in this Episode Red explains a better way to see closing techniques in the larger sales world using Usain Bolt as a reference point. If you want more information or want to get in contact with Red Stafstrom feel free to go to brokensalespeople.com Support the show…

1
Dealing with Gatekeepers in Sales 9:54

3+ y ago9:54

9:54

Gatekeepers have been a headache for salespeople since the creation of the phone. There have been thousands of pages written about how to get "past" the gatekeepers in order to get to the decision makers. Red discusses a new way to get the gatekeeper on your side so they give you the access to the decision maker every time you call. For more info f…

1
How to Build Rapport in Sales 13:11

3+ y ago13:11

13:11

All the time salespeople get told they need to build better rapport with their customers, but that is always easier said than done. As someone who is a "Recovering awkward person" (Shoutout to Vanessa Van Edwards), Red Stafstrom explains a way to build better relationships with people in a systematic way. For more information feel free to go to bro…

1
The Metaphors For Sales 14:26

3+ y ago14:26

14:26

There are a bunch of metaphors used to explain sales, but many of them leave something to be desired. Some of them, while they work from a marketing standpoint, explain sales the wrong way and in a manner that can actively hurt your perceptions of how to talk to and treat customers. Red discussed these metaphors and talks about some better metaphor…

1
Making Sales Calls and the Modern Phone 11:53

3+ y ago11:53

11:53

For the last thirty years, technology has continuously heralded the "death of the sales call". With the invention of the answering machines, caller ID, and modern cell phones people have thought that making sales calls would become a thing of the past. Red addresses this and talks about how you survive in the modern age. For more information and fr…

1
Sales and Cancel Culture 10:59

3+ y ago10:59

10:59

The cancel culture debate has taken up a lot of oxygen in the US, and today Red discusses Gina Carano and Dr. Suess being "canceled" and how to look at it from a sales and business perspective. For more information and training blogs go to brokensalespeople.com Support the showBy Red Stafstrom

1
The Pre-Emptive Strike 14:44

3+ y ago14:44

14:44

Bad things happen, but people do not hate when things go wrong as much as they hate being SURPIRSED by things going wrong. In this episode Red goes over how to avoid getting objections and building more trust with clients. For more information and free training go to brokensalespeople.com Support the show…

1
Episode 50! The Future of Sales 12:11

3+ y ago12:11

12:11

This is Episode Number 50! It has been less than 6 months since the creation of episode one or the Broken Salespeople Podcast, and we have discussed a ton of sales strategies for how to get sales TODAY. This episode Red talks about the past and what sales will turn into over the next couple of decades and what sales will look like for future genera…

1
The Difference Between Retail and B2B Sales 11:01

3+ y ago11:01

11:01

A mistake that many people have made, include Red, is that all sales are created equal. That is not the case. The skill set needed for retails sales compared to business to business style sales. Red explains the difference between the skills needed for each. For more information and some free training you can go to brokensalespeople.com Support the…

1
The Politics of Sales 9:14

3+ y ago9:14

9:14

Red Stafstrom does something he normally doesn't do, get political. He talks about the political theory behind running a team and helping to grow your business and sales career. Don't worry, it is not the kind of "Political" most people talk about. Here is the video mentioned in the podcast: https://www.youtube.com/watch?v=wZlDRhRv940 For more trai…

1
Nonverbal Communication for Sales 11:32

3+ y ago11:32

11:32

Sales trainers have talked about non verbal communications for years and have cited a study they never even read!!! In this episode Red talks about the biggest false statistic revolving around nonverbal communication an d gives you some lessons on how to read a person's non-verbal behaviors. If you would like more free training feel free to go to b…

1
Sales Job or Business? 8:44

3+ y ago8:44

8:44

Red has spoken to many small business owners over the years, and they are not all created equal. That goes from people who create millions of dollars in revenue to solo-prenuers who are struggling to manage the day-to-day. In this episode Red goes over the differences between the two and how you can start to think like a business owner. If you woul…

1
How to Be a Better Sales Writer 11:40

3+ y ago11:40

11:40

“Poor Faulkner. Does he really think big emotions come from big words? He thinks I don’t know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use.” - Ernest Hemmingway As Sales has changed over the decades, so as the amount of time we spend actually TALKING to customers. Now sa…

1
The Nature and Nurture of Salespeople 16:58

3+ y ago16:58

16:58

After making the list for top 21 Psych podcasts for Business People, Red decided to talk about Nature versus Nurture and creating great salespeople. What are some of the things you cannot explicitly train and may need to work around in order to become one of the greats? How did these quirks get there? Psychology Today Article https://www.psychology…

1
What You Need to Know About Marketing as A Salesperson 12:07

3+ y ago12:07

12:07

Sales and marketing are similar to one another in a lot of ways, they both focus on the idea of persuasion. However many salespeople do not understand how marketing is really created. In this episode Red Stafstrom helps explain the differences between the two most common types of marketing and how you can use it on a smaller scale. If you would lik…

1
Your Favorite Video Game May Dictate Your Ideal Sales Role 15:06

3+ y ago15:06

15:06

It has taken Red years to understand that each kind of sales role has its own associated personality. However it is tough to understand without knowing a lot about personality theories such as DISC personality profiles or Meyers Briggs personality types. Red instead talks about the ideal sales role of each personality based on your favorite video g…

1
Warfare, Sales, and Human Nature 11:24

3+ y ago11:24

11:24

Sales people get a negative reputation and so many of us avoid calling ourselves "salespeople" in our day to day lives. Red Stafstrom discusses how people view things like salespeople and the similarity to war. For more free training, please visit brokensalespeople.com Support the showBy Red Stafstrom

1
Sales Skills and Shopping Cart Theory 9:07

3+ y ago9:07

9:07

Shopping cart theory has become insanely popular over the last couple years, however there is a major gap in the theory. Red explains the theory, talks about the gap and how it all relates to sales. For more information and free training tools visit brokensalespeople.com. Support the showBy Red Stafstrom

1
Both Sides of Objections Handling 8:21

3+ y ago8:21

8:21

Handling objections does not have to be a one-sided affair. By constantly working to overturn a customer's objections you may be neglecting the other side of potential deals. If you would like more training tools you can find more at brokensalespeople.com. Support the showBy Red Stafstrom

1
Criticizing Competition Without Losing Credibility 9:46

3+ y ago9:46

9:46

We have all been told we should never criticize our competition, but what if it is down yto you and your competition in your customer's eyes? How do you tell your customer the differences in a way that doesn't make you look bad. That is what Red discusses this week on the Broken Salespeople Podcast. For more information feel free to visit brokensal…

1
Comedians and Sales Scripts 8:24

3+ y ago8:24

8:24

In comedy it is very important to know your strengths and stay in your wheelhouse. You see all the greats do it, both in comedy and in sales. Sales scripts usually do not work for the very same reason Bill Burr cannot do the same material Jerry Seinfeld does. In this episode Red Stafstrom explains why so many sales script bomb on the big stage. For…

1
Systems to Take You To The Next Level 10:21

3+ y ago10:21

10:21

Systems have been a buzzword for a long time. I have spoken to a ton of business owners who want to get their "systems" in place, but not everyone knows how to define what a system is. In this episode Red talks about a way to put systems in place to take you away from being "self employed" to a business owner. For more information and free training…

1
Michael F. Schein: The Hype Handbook for My Business 1:03:05

3+ y ago1:03:05

1:03:05

Michael F. Schein, the Author of The Hype Handbook, joins me to take apart Red's business in a way that few other could. Taking lessons from the greatest hype artists and propagandists in history, Michael F. Schein talks through building a hype business from the ground up. To get Michael's book, go to https://www.amazon.com/Hype-Handbook-Indispensa…

1
Creating Sales Resolutions You Will Actually Hit 10:58

3+ y ago10:58

10:58

Today being New Year's Eve, Red talks about a way to created goals that you will actually follow through on and accomplish rather than simply forget them by the third week of January. If you would like to connect with Red, feel free to go to brokensalespeople.com/connect. Support the showBy Red Stafstrom

1
Todd Verdell: The Struggles of Entrepreneurship 41:11

3+ y ago41:11

41:11

Todd Verdell of Fit Gorilla joins Red on the show to go over the struggles of serial entrepreneurship, juggling a full time job and a young family, and growing a brand from square one. Find out more at https://www.instagram.com/fitgorilla23/ Learn more about Broken Salespeople at Brokensalespeople.com Support the show…

1
12 Months To Better Customer Relationships 14:02

3+ y ago14:02

14:02

With the end of the year approaching, Red gives you a map to create better customer relationships in 2021. He lays out a 12 months plan full of "calls to conversation" to help you build better relationships with your customers. Learn more about Broken Salespeople at Brokensalespeople.com. Support the show…

1
Pam Waters: Building a Business Based on Your Strengths 54:48

3+ y ago54:48

54:48

Pam has been struggling in a hyper competitive market where a ton of great and capable people are being drastically underpaid. After talking about here accomplishments and her skills, Red talks to her about building a business more suited to her skillset. Learn more sales skills at brokensalespeople.com Support the show…

1
Creating a Customer Avatar 14:37

3+ y ago14:37

14:37

Red has spoken to a number of my guests about creating a customer avatar in the past, but wanted to have a stand-alone episode for people who are struggling with it. In this episode he talks about where he learned the idea, how to spot one when other brands are targeting them, and how to create your own. Support the show…

1
Beyoufullmind: How To be Seen As An Expert 51:52

3+ y ago51:52

51:52

Leanne of Beyoufullmind is a Spirituality and Life coach who has been getting pulled in a ton of different directions. Her ADHD has been pulling her in too many directions and she has not been able to come up with a business plan. Despite nearly 20K subscribers to her podcast, she has not been able to figure out how to monetize her business enough.…

1
The Six Biggest Mistakes Salespeople Make on Social Media 15:14

3+ y ago15:14

15:14

Social media for sales is no longer optional, but that does not mean that everyone is doing it the right way. There are a lot of common mistakes. Red discusses the six that he sees most often to make sure that you avoid them. This way you can maximize the return that you are getting from your social media accounts. Support the show…

1
Ben Povlow: Finding Customers for a Purpose Driven Business 1:13:42

3+ y ago1:13:42

1:13:42

Ben Povlow is the founder of The Self Help Company and the author of Self Help for At Risk Teens. His business is new but he wants to turn it into a business where he can make money speaking and doing coaching. After falling in with biker gangs, doing drugs, and being incarcerated, Ben turned his life around. He wrote the book "He wish he had as a …

1
How Positive is Too Positive? 15:39

3+ y ago15:39

15:39

We all know that in order to be a salesperson, you need top have a positive mindset, however is there a point when you are TOO positive? When is being one of the happy, smiling people hurting your chances to make a sale? In this episode I talk about when positivity is needed and when you need to dial it back. Support the show…

1
Natalie Jark: Ideal Customers and Technology 59:12

3+ y ago59:12

59:12

Natalie helps businesses re-tune their websites to be super user friendly for all people. However right now she is buried and doing her prospecting one person at a time. With her first baby on the way she is looking for a way to optimize her time and find her dream clients. Support the showBy Red Stafstrom

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