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Welcome to the Online Marketing Strategies Podcast. Learn super-actionable tips and tricks to build your online business fast! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts! Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia W: www.PhilAdairTraining.com E: support@philadairtraining.com
How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.
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The Art of Online Business
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Quick Tip: A Better Alternative to Webinars?
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out what launch method is right for you? I built my business on webinars. I used webinars because that’s what I was taug…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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Ask Wes 11: Fine-tuning Your Facebook Ads? (& more!)
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Questions answered on this episode are as follows: ✅ Are there steps in Facebook Ads you can take to fine tune your account? ✅ Should post on Google be long post? Or short post be effective? ✅ Is having a Facebook Page helpful? ✅ What is the best bidding strategy for Facebook or Google Ads when you are just starting your ads? ✅ Facebook Page is get…
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Online Marketing Strategies
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#177: Entrepreneurs Journey: Bryan Clayton CEO of GreenPal
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Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. on…
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The Art of Online Business
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How She Did It: $25k In Her First Launch with Therapist Amy Wine
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Making $25k from your first launch sounds pretty great, right? On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in…
In this episode, I am going to share with you some fascinating research I came across that I KNOW will boost your revenue quickly. This NEEDS to be in check because as it turns out, one second is all it takes to lose a new customer, client, or frequent website visitor. Put this on your to-do list first because the times are definitely changing in o…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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How to Maximize Your Google Ads (A Live Coaching Call)
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Running Google Ads is about trying to achieve a tricky balance. Yes, you want as many people to see your ads as possible. But NO—you don’t want the WRONG people clicking. That’s a waste of both your money AND your time. So how do you make sure the RIGHT people are clicking on your ads and visiting your site? That’s just ONE of the secrets I share o…
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The Art of Online Business
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Quick Tip: What Every "Early" Course Creator Needs to Be Focused On
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s e…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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Ask Wes 10: Should I Post on LinkedIn? (& more!)
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Questions answered on this episode are as follows: ✅ Do you have any feedback on google my business posting? ✅ What is are some best ghost writer resources to write articles? ✅ Should we post on Linkedin? ✅ Should we be pushing to set an appointment or a more vibrant CTA such as a gated video? ✅ How do I start SEO on a fresh new site?…
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The Art of Online Business
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Launch Review: How I Got a $113 EPL In My 'Offer to Optimized' Launch
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Do you do launch reviews after your launches to see how everything went? Well, it’s super important that you do, and I am going to tell you why. In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out w…
In this episode, I am going to share with you the best strategies you need to implement to dominate your entrepreneurial goals this year. This NEEDS to be in check because how you set your goals determines the outcome of your entire business's performance this year. Do them right, you'll be thankful you did. Let's crush it! Make sure you leave us a…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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Ranking Your Website in Local Search in 2021
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Used to be you could find a great product or service that everybody wanted, pick a popular spot with a lot of foot traffic, and hang out a sign that said “open for business.” Well, to be honest, maybe it was never that easy… But things sure feel a lot harder now, don’t they? After all, it seems like more competition pops up every week. And these da…
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#176: How To Grow A Wildly Profitable Facebook Group
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Landon Stewart and Chris Stapleton have been building client-getting Facebook groups together for 4 years. They’ve branched out to focus on growing their own community and coaching programs. In the past 7 months, they’ve taken their brand new Facebook group from zero to a $4 million/year run rate. After building one of the most active and engaged F…
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The Art of Online Business
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Quick Tip: How to Avoid "Offer" Overwhelm
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. I'm excited to be back this year with lots of exciting things in store for my business and for you! Today, I want to talk about one of the bigges…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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Ask Wes 9: Quickest Way to Get Ranked in Google? (& more!)
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Questions answered on this episode are as follows: ✅ Is there a best and quickest way to get ranked in google for a new page? ✅ Do you have any recommendations for drip emails? What is the right timing and do you prefer a copywriter?
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The Art of Online Business
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Strategy Session with Baby Sleep Consultant Lynette Marsden
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Do you have clarity on what problem you solve for people? If you do, could you have more? Today you’re going to hear a coaching call that I recently had with one of our new Offer to Optimized students, Lynette Marsden. Lynnette runs a business called Tiny Toes Sleep Consultancy, and she teaches new parents how to get their babies and young kids to …
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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How to Crush Content Marketing as a Small Business (with Andy Crestodina)
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Sometimes being in business can feel like you’re trapped in a monster movie. Like the Godzilla movie —one of those Godzilla ones where the giant beast just stomps around, crushing everything in sight… And things can feel especially bleak when you’re up against a big competitor. After all, they’ve got millions in their budget for advertising. If you…
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"Best of" How to Be a Guest On Podcasts (In 2021)
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We are officially in 2021! Happy New Year, friends. Today, I am bringing you a “Best of” episode that is more relevant now than ever. This was one of THE MOST downloaded episodes in 2020 and for good reason. If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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Ask Wes 8: Hiring Out Content Creation? (& More!)
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Questions answered on this episode are as follows: ✅ Can you use Instagram pictures as a Hero Page image?
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Online Marketing Strategies
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#175: How To Be Optimistic When the World Around You Isn't
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Optimistic? sometimes it’s hard to be happy when you think about what’s going on in the world. It’s harder still when the people around you constantly complain about all those things that are happening. That doesn’t mean that you have to join ranks with the pessimists, though. In fact, it means it’s more important than ever to look on the bright si…
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The Art of Online Business
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Quick Tip: Big Changes Coming to Your Ads?
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Congratulations my friend, you did it. You made it to the end of 2020. I always love getting into a new year because it brings so much new possib…
I’ve found a better way to rank your new website on Google faster… Without blowing your budget or wasting hours. And you can do it pretty much all of it on your own. Interested? In today’s podcast, I’ve put together a mini plan so you only need to apply 20% of all the necessary SEO stuff out there… And still enjoy 80% of the benefits (like free tra…
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Online Marketing Strategies
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#174: Goal Setting: How To Get Everything You Want
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If you want to succeed, you need to set goals. Without goals you lack focus and direction. Goal setting not only allows you to take control of your life's direction; it also provides you a benchmark for determining whether you are actually succeeding. Books mentioned in this episode: Goals by Brian Tracy The Podcast Lab Is Coming Soon! Let's Build …
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The Art of Online Business
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The Secret to Maximizing Your Profit in 2021 w/ Mel Abraham
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How do you like the sound of maximizing your profit in 2021? Then you're going to want to stick around for this episode. Today I'm joined by my CPA, Mel Abraham, and he's going to share with you the secret to maximizing your profit in your business in the coming year. Mel is a CPA by education but an entrepreneur by exhilaration, and author of the …
In this episode, I offer you five game-changing strategies that will allow you to get ahead of your competition but still enjoy the holidays at the same time. It's easy to fall back on or entrepreneurial drive and work though the holidays, but like most things, there's a good way and a bad way to go about it. Lean on my experience and find out the …
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BONUS: My Lessons from 2020 + "Predictions" for 2021
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Who’s ready to say goodbye to 2020? Yeah. I think a lot of us are. But I do love this time of year because we get to look back on the crazy year that it's been, and from a business perspective, we get to look at what worked, what didn't work, where all the unpredictability came into the business, and how we adapted or didn't adapt to it. We also ge…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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Clever Web Design Tricks for Higher Conversions (with Josh Hall)
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The other day I jumped off a web strategy coaching call with a student and I’ve started to notice a pattern. Typically before hopping on the call these business owners have either: ✅ Done nothing and can’t make any progress because they say they’re not a designer. OR ✅ Drop everything in their business to learn and implement web strategy/web design…
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The Art of Online Business
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Quick Tip: How to Scale Your Facebook/IG Ads in 2021
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I want to share with you how I look at scaling Facebook and Instagram ads. Some of the things that I’m sharing are new or differ…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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Ask Wes 7: Ethically Spying on Your Website Visitors (& More!)
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The Art of Online Business
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MUST Know Legal Tips for Online Entrepreneurs w/ Jim Hart
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Do you have your legal systems in order? Is it the part of your business that you put off? I totally get it. Today we’re diving into the legal side of running an online business, with lawyer and Accelerator member Jim Hart. I asked him to join me because it’s been a while since we talked about anything legal here on the podcast. I know it can be bo…
Having confidence in your own ability to cope with the stresses of life can play an important part in resilience. Becoming more confident in your own abilities, including your ability to respond to and deal with a crisis, is a great way to build resilience for the future. Listen for negative comments in your head. When you hear them, practice immed…
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The Profitable Website: Digital Marketing Secrets For Small Business Success
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Local Business Marketing Done Right: A Live Coaching Call
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If you’re a local business that’s doing well right now...but you wanna crank up your digital marketing & sales...without spending more on ads. Chances are you likely don’t need a whole new strategy..But you do need to hyper optimize what’s already working. Put simply, you can squeeze more juice out of your marketing budget and see better results...…
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The Art of Online Business
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Quick Tip: Optimizing a High Ticket Webinar Funnel
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a high ticket offer that you’d like to see even better results from? Today I want to share some of the takeaways from a recent coachi…
