Host Kyle Sulerud answers your questions about Google Ads and YouTube Ads. Want answers to your questions? Go to GoogleAdsStrategy.com and ask.
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The Profitable Website: Digital Marketing Secrets For Small Business Success


How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
The 10 Wordpress Plugins EVERY Small Business Website Needs
17:59
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Your website is a powerful revenue driver for your business. Well ok, maybe it isn’t now. But it CAN be. And if you’re on Wordpress, this is not only possible, but INCREDIBLY easy, thanks to the wide variety and availability of the best Wordpress plugins. A plugin is simply an add-on that extends the power of what your website can do. There’s liter…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How to Get Traffic to Your Website — What's Working NOW!
18:49
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You know by now how strongly I feel about websites. They can spark action, bust through objections, be your #1 salesperson round the clock, and win you more business all on autopilot. So in this week’s podcast, I'll share with you all my favorite ways of bringing massive traffic to any website. And no — you don’t need to master all of these methods…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How Youtube Can Amplify Your Small Business (with Lennon Bone)
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I absolutely love today’s topic, not just because it's interesting but it's also close to my heart. Today, I sit down with Lennon Bone, a Youtube Strategist who works for Video Creators. Lennon actually worked with me to figure out what I can do better on my YouTube channel back in the day to connect better, build on my audience even more and reach…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
The Importance of an Online Strategy for Your Service Business (a Live Coaching Call)
45:09
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A lot of service businesses hit really hard during the pandemic, people were cooped up inside, so businesses have to come up with some kind of alternate strategy for those hard times. Today’s episode is going to be a really interesting conversation. Especially coming off the heels of the pandemic. Join me in this special coaching call with Saro Bon…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
SEO Copywriting That Connects (with Kerry Campion)
47:45
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If people are searching for what you do or anything to do with your topic, you obviously want to be one of the first listings that pops up for them in Google. So to do that, you need good SEO and good SEO copy, but the problem comes in where you focus way too much on the SEO and you find your keywords and those kind of start to take over and they s…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Facebook Lead Generation Ideas for 2022 (with Gavin Bell)
41:07
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Super interesting stuff today - we're going to go into good old fashioned Facebook lead generation tactics that work for small businesses, as well as how you can use organic Facebook to grow your business. AND Gavin's got some amazing tips for you today, so listen now. Checkout Gavin Bell here 👉 https://mrgavinbell.com and https://twitter.com/MrGav…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Email Marketing Still Works Like Crazy (with Ashley K DeLuca)
45:29
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Email marketing is always an interesting topic, much more exciting when you get to talk to experts in the field. Well, you may be thinking well, social media is the new thing. Emails kind of not... and I don't check my email all that often! Why would anybody be checking their email for my marketing emails? Well, we've got you covered today. So list…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
My Foolproof System for Wildly Profitable Testimonials
24:32
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Do you know the secret to a truly profitable website? It’s letting your current clients tell your future clients just how amazing you are. That, my friend, is the power of the testimonial. In this week’s podcast episode, I will talk about how to go deeper than your typical 5-star review, and how to mine for gold — in the form of wildly profitable t…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How Reputation Marketing Can Grow Your Small Business Fast (with Shawn Hill)
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Do you know the single biggest difference-maker when it comes to making more online sales, or booking consultations, or appointments? It’s your online reputation. (aka your online reviews.) Over 90% of consumers trust online reviews just as much as a recommendation from a friend, not to mention getting more reviews can help lift you up in online se…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
5 Easy Ways to Take Your Website from Cookie Cutter to Ultra-custom
24:46
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It’s never been easier for small business owners like you to create their own websites, thanks to Wordpress themes, and drag and drop page building plugins… But what if you want something more custom, and less cookie-cutter for your website? I’ve got you covered there! In this week’s podcast episode, I’ll talk about the 5 really easy tricks you can…
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Google Ads Strategy with Kyle Sulerud


1
Selling Your Marketing Business with Kenny Schumacher
31:03
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In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses. Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How to Market a "Boring" Business (A Live Coaching Call)
47:13
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Some businesses sell skydiving, some sell sex appeal, but some sell… Insurance. Or accounting. Or bio-thermal imaging. And guess what? Just because you can’t make a Red Bull-fueled ad for your business doesn’t mean you can’t market it effectively! And I’ve got some great ideas for you if your business is on the less-than-exciting side. In this week…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How to Find an Irresistible Topic for Your Lead Magnet (with Salome Schillack)
46:08
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Let’s get real for a second — of all your website traffic, the cold, hard truth is, only about 10% of them are even thinking about making a decision today. The rest? Well, they’re just window shopping — at least for now. So how the heck do you cement yourself in the minds of the 90% of your site visitors so hard that they remember you over everyone…
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Google Ads Strategy with Kyle Sulerud


1
White Labeling Google Ads with Steve Alfano
30:52
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In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! https://www.alfanomarketingsolutions.com/
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Behind the Scenes: My 2-Prong System to Win More Clients on Linkedin
28:51
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Have you used LinkedIn to attract more clients to you and your business? It’s actually pretty easy — when you have the right plan. Aaand guess what? Today, that plan’s all yours! Many small business owners still worry that the platform is too formal or corporate for their audiences. The truth is — LinkedIn could very well be one of your most underr…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
The Secret to an Engaging Client-Generating Website (with Jules Dan)
33:47
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On a scale of 1-10, how good would you say your website is at connecting with your would-be customers or clients? That’s ok! I’m here to help you turn it up to a perfect 10. With a little help from my good friend Jules Dan, we’re gonna give you the secret to turning up the engagement factor on your website… So you can break through, and help them s…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
The Perfect Location Page Blueprint For Maximum Local Visibility
27:10
27:10
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Does your business cater to locals? Whether you have a single location or 30, you want to be on the map. Literally, on the Google map 3-pack... (Trust me, it’s where all the cool kids are hanging out 😎) And if you want the fast-pass to give you your best chance of landing there, I’ve got you covered, my friend. In this podcast episode, I’m going to…
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Google Ads Strategy with Kyle Sulerud


1
Google Ads for Investment Banking (...and for Partying!) with David Shapiro
28:48
28:48
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From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. davidshapiro.net https://www.linkedin.com/in/davidshapironyc/
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Reels & Tiktok for Business — No Dancing Required! (with Elise Darma)
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There’s no bigger opportunity for businesses like yours to get attention right now than by using short videos. Really short. Like 30 seconds short! I’m talking Tiktok, Instagram Reels and even the newest player to the game, Youtube Shorts. And here’s the kicker: no matter what you think these platforms are all about, there’s absolutely zero dancing…
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Google Ads Strategy with Kyle Sulerud


1
A Google Ads Optimization Strategy Most People Overlook
8:20
8:20
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In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Are Websites Being Replaced by Social? What You NEED to Know
11:22
11:22
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Are websites officially dead? 😱 There’s a whole lot of misinformation swirling around out there. Things like … “Social media’s the new website.” Well I’m here to tell ya, nothing could be further from the truth! Actually, your social and your website have 2 very different, and equally important functions. Skip one, and the whole thing just stops. S…
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In this episode, Kyle answers the question: "What makes a good keyword?"
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Which Online Reviews Will Help Your Business Most?
16:31
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Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️? Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review. So which direction is gonna be most effective in gr…
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Google Ads Strategy with Kyle Sulerud


1
How To Get A Google Ads Account Unsuspended?
17:38
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In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How to Maximize Google My Business to Grow This Year
23:53
23:53
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If you wanna rank your business in Google searches, they actually give you a pretty powerful tool you can use to get there. It’s called Google My Business. But like all things marketing, it’s all in the optimization if you wanna see real results. I’m sure you have some questions — and I’ll be answering all of ‘em in this episode! 😎 Seriously, my Go…
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Google Ads Strategy with Kyle Sulerud


1
What Can I Do To Improve My YouTube Ads Results?
10:43
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In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?" https://googleadsstrategy.com/qa-optimizing-youtube-ads/
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How to Rank Your Business #1 (A Live Coaching Call)
36:30
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I’m not sure what kind of business you run, but if it caters to a local audience, this episode is gonna be a biggie for you. In this episode of The Profitable Website podcast, you can listen in as I offer coaching to David Krohse, a chiropractor who’s looking to make some serious gains this year in his local area. He wants to rank #1 in local searc…
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Google Ads Strategy with Kyle Sulerud


1
How To Optimize Google Ads With Limited Data
13:48
13:48
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In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? http://googleadsstrategy.com/how-to-optimize-google-ads-with-limited-data/
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Is Your Website Ready for Paid Ads? Listen to Avoid Wasting Money!
16:48
16:48
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Running paid ads is an excellent way to get quick traffic to your website. But if you’re sending them to a website that’s full of holes, you’re not just leaking customers… you’re leaking your hard earned money too. 😳 Well, get out your spackle, because we’re plugging ALL the holes today, my friend! 😎 When your website’s less like a strainer and mor…
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Google Ads Strategy with Kyle Sulerud


1
How Are iOS 14 Changes Affecting Google Ads?
15:44
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In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
What it Takes to 3X Your Business (A Live Coaching Call)
45:23
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Have you ever had a really big goal for your business? Whether things are already going smooth — or not — growing your business should always be top of mind. And that’s why I couldn’t be any more excited to share this podcast episode with you! Listen in as I offer strategic marketing advice to Liam Sunstrum, the owner of an already pretty successfu…
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Google Ads Strategy with Kyle Sulerud


1
What Happens if You Run Two Identical Campaigns with Different Bid Strategies?
10:59
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In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies
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Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is... Will you show up? 😳 It all comes down to who does SEO better — you or your competition? Here’s the good news — your competition probably isn’t getting this episode. In this podcast, I go over my precise SEO system I’ve…
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Google Ads Strategy with Kyle Sulerud


1
What's Your Process Before Scaling a Campaign?
9:19
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In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Everything You Always Wanted to Know About Facebook Ads (Q&A with Amanda Bond)
39:20
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If you listened to The Profitable Website podcast last week, you were probably overloaded with all the amazing eye-openers from ads expert Amanda Bond. (I know I was!) But after our conversation, we got a TON of awesome questions from our live audience over on Youtube about all things Facebook advertising. And between Bond and myself, we provided s…
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In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean…
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Google Ads Strategy with Kyle Sulerud


1
Do Negative Keywords Still Block Hidden Search Terms?
5:27
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In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Facebook Lookalike Audience Secrets (with Amanda Bond)
37:51
37:51
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When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated. This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Faceb…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Ask Wes 25: Which Works Better Email or Facebook Ads? (&More!)
13:59
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Check out more questions I answered... ✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam. ✅ What is the best way to advertise my photography business and get more conversions to my local market? ✅ What tips can you give for a person struggling with conversions but can push traffic…
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In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Small Business SEO — Back to the Basics (with Dana Nicole)
42:10
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It’s every business owner’s dream: #1 in the search engines for a really popular keyword. Wouldn’t that be great? Well, the truth is that hitting #1 for a super-in-demand keyword is a lot like winning the lottery. Sure… SOMEBODY will end up at the top—because somebody HAS to be there. (But it’s probably not you… YET.) However, #1 or not, you can st…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Ask Wes 24: Would A Booking Section on a Photography Website Work? (&More!)
7:20
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Check out more questions I answered... ✅ Would you recommend a booking section on a photography website? ✅ How do you make potential clients understand that they need website even though they have Facebook pages? ✅ Can I get traffic to my website through Google and Facebook? ✅ Any tips of getting people to call through a landing page or website?…
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In this episode, Kyle answers the question: Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? Elite Local Ads: https://www.adleg.com/elite-local-ads 14 Day Audit: http://adleg.com/googleadsaudit…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How to Create a Highly Engaged Facebook Group — & Grow Your Business (with Juju Hook)
40:40
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JuJu Hook is a values-centered consultant who really cares for her customers. Her love for her community comes through the minute you talk to her. But she’s also very successful at selling to her audience. (Hey, nobody said you can’t make a great living from helping people.) What’s the secret to JuJu’s success? In part, it’s the vibrant, super-enga…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Ask Wes 23:Where to Redirect Clients for Your Lead Magnet? (&More!)
8:34
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Check out more questions I answered... ✅ Where do you suggest redirecting clients to after they sign up for your lead magnet? ✅ We recently checked out your latest Google Web Story video and added it to our site. Is it going to help our SEO with Google? ✅ Would you say Facebook is the best way to advertise our hiking tour business? ✅ How often shou…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Simple 5 Minute Hacks to Grow Your Instagram Following This Year
27:05
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I don’t know if you’ve noticed, but trying to grow your Instagram account can be slow and tedious. Here’s the worst part— If you’re like me, you’re busy. (REALLY busy.) Who has the TIME to grow an IG account? It doesn’t help when you hear all the “expert advice” about what you need to do to grow. They make it sound like you have to stop doing absol…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Ask Wes 22: How to Set Up Content in Multiple Languages? (&More!)
12:13
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Check out more questions I answered... ✅ What is a good way to let people know we have content in multiple languages? ✅ Do you think IG is the future in 2021? ✅ How do you strategize Facebook Ads for longer buyers’ journey like bigger ticket items like real estate or housing? ✅ What tips do you have for a local beauty salon starting a YouTube to ga…
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How to Use Your Website to Attract High-End Clients (with Nicole Heymer)
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Here’s a quiz: think of a business that could benefit from attracting high-end clients. If you said your OWN business, then you’re in the right place for this week’s podcast. My guest is Nicole Heymer, the owner of a boutique creative agency that specializes in making websites for interior designers. (She also happens to be a good friend of mine!) …
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
Ask Wes 21:How to Restart or Rebuild a Banned Facebook Account? (&More!)
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Check out more questions I answered... ✅ How to restart or rebuild everything for a banned Facebook account? ✅ Are the browsers discontinuing the FB pixel therefore having to connect with FB through server side? Do you have any insight? ✅ What are some ways to target older/seniors via Facebook? ✅ How do I increase my online course sales? ✅ Can you …
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The Profitable Website: Digital Marketing Secrets For Small Business Success


1
How to Build Powerful Backlinks for Stronger SEO
21:01
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Have you ever heard of a backlink? That’s fancy jargon for something simple— A link back to YOUR website from another website. Here’s why you should care: Getting links back to your website is CRITICAL to Google rankings. These links—a.k.a. backlinks—are a powerful signal to Google that your website has some clout. If nobody links to you, Google fi…
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