A gaming podcast where we discuss everything going on within the industry as well as all the latest AR VR & MR developments.
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informal episodes containing talks with local business sector experts to share valuable knowledge, insight and hints and tips about their marketplace.
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For solo consultants who want to make more and work less without hiring.
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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.
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1
Pranav Kale - Reverse LinkedIn Interview
1:09:01
1:09:01
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LinkedIn Ghostwriter Pranav Kale joined me on Ditching Hourly to do a reverse interview about what I've learned during my recent experiment of posting daily on LinkedIn. Pranav’s Links: Website: https://www.pranavkale.com/ LinkedIn: https://www.linkedin.com/in/pranavkale120/ ---- Do you have questions about how to improve your business? Things like…
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1
Matt Kerbis - Bridging the Justice Gap with Subscription Legal Services
51:19
51:19
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51:19
Matt Kerbis, also known as the Subscription Attorney, joined me on Ditching Hourly to share his novel approach to ditching hourly billing in the legal space with a subscription model. Matt's bio from his website: ”My name is Mathew Kerbis, I’m The Subscription Attorney, and I believe subscriptions can help bridge the access to justice gap and incen…
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1
Ben Zettler - Pricing Tactics For Digital Agencies
55:37
55:37
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55:37
Ben Zettler, owner and founder of Zettler Digital, joined me on Ditching Hourly to discuss pricing tactics for agencies. Ben's Links: Zettler Digital Ben's LinkedIn AI-Generated Stuff: SUMMARY Ben Zettler, owner and founder of Zettler Digital, joins Jonathan Stark to discuss value pricing for agencies. Ben shares his background in sports and how he…
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1
Erin Austin - The Intersection of AI, Copyright, and Plagiarism
52:25
52:25
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52:25
Strategic lawyer and IP expert Erin Austin joined me on Ditching Hourly to talk about the intersection of plagiarism, copyright infringement, and generative AI. Erin's Bio A graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large a…
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1
Eden Vidal - Productizing Design Sprints and Converting The Hourly
53:04
53:04
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53:04
Co-founder and Head of Design at Under, Eden Vidal, joined me on Ditching Hourly to talk about productizing design sprints, optimizing your business to suit your personality, and convincing contractors to ditch hourly billing. Eden's Links: https://edenvidal.com/ https://weareunder.design/ https://www.linkedin.com/in/edenvidal/ AI Summary: Eden Vid…
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1
Sam Browne - Growing Your Audience on LinkedIn
48:38
48:38
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48:38
Sam Browne, lifestyle entrepreneur and LinkedIn expert with more than 100k followers joined me on Ditching Hourly to share his insights on growing your audience on LinkedIn. Sam’s Links: LinkedIn: https://www.linkedin.com/in/sam-browne/ Gumroad: https://sambrowne.gumroad.com/ Takeaways Know what you want to be known for on LinkedIn and focus on edu…
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1
Kevin Freidberg - Need a Website? Start with Email
26:18
26:18
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26:18
Long-time friend-of-the-show Kevin Freidberg joined me on Ditching Hourly to share how he helps freelancers and consultants create effective websites by starting with email conversations. Kevin's Links: https://marketyourselffirst.com/ AI-Generated Info: Summary Kevin Friedberg shares his approach to helping freelancers and consultants create effec…
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1
Chimneys Chats Ep: 9 - An Interview with Johnathan Whitby from Sales Geek
16:43
16:43
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Welcome to another Episode of "Chimneys Chats" hosted by Lawrence Davis In this episode, we explore how Sales Geek is changing the perception of sales through accessible, high-quality training endorsed by the Institute of Sales Professionals. We'll discuss the transformational impact of top-level sales leadership, particularly for small businesses,…
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1
Incentivized Gift Card LinkedIn Ads - Pros, Cons & Best Practices
10:30
10:30
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Incentivized LinkedIn ads are a great way to generate more highly qualified sales leads for your B2B company. Offering a gift card can be the difference to getting your ideal customer onto a demo call or not. In this episode of SaaS Marketing Superstars, I discuss the pros and cons of incentivizing prospects to join a sales call and share some of m…
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1
Coaching Call with Residential Architect Jason Comer
55:19
55:19
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55:19
Residential architect Jason Comer joined me on Ditching Hourly to brainstorm how he might migrate from commodity labor to productized leverage with his expertise in home design. Even if you're not an architect, I think you'll find the discussion useful. Jason’s Website: https://www.jasoncomerarchitect.com/ ---- Do you have questions about how to im…
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Chimneys Chats Ep: 8 - An Interview with Anita Tweats from The Finance People
27:42
27:42
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Welcome to another Episode of "Chimneys Chats" hosted by Lawrence Davis In this episode, we will be chatting with Anita Tweats from the Finance People. We'll delve into Anita's past, exploring all the triumphs and challenges along the way. We'll talk about where the business is now and where she plans to take it in the future. Contact us! Call us o…
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1
Jason Cohen - Why AI is Different, the Paradox of Niching Down, and Writing as Legacy
34:01
34:01
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34:01
WP Engine founder Jason Cohen joined me on Ditching Hourly to talk about why AI is different from other big tech advancements. We also discussed why niching down in a single ideal customer profile will bring you 10x more customers than you expect and how a regular writing practice makes the world a better place (and maybe even builds a legacy). Jas…
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Corey Quinn - The Benefits of Selling to Anyone, Not Everyone
51:43
51:43
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Corey Quinn joined me on Ditching Hourly to discuss his excellent new book, “Anyone, Not Everyone.” In it, Corey shares insights on deep specialization, selecting a target vertical market, and using gifts like cookies to transform outbound marketing. Corey's Links: Anyone, Not Everyone by Corey Quinn Deep Specialization podcast by Corey Quinn Corey…
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Chimneys Chats Ep: 7 - An Interview with Mark Mellor from the Paya Group
12:10
12:10
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Welcome to another Episode of "Chimneys Chats" hosted by Lawrence Davis In this episode, we will be chatting with Mark Mellor from the Paya Group. We'll delve into the dynamic journey of the Paya Group, exploring all the triumphs and challenges along the way. Contact us! Visit our website Home - Lawrence Davis Creative Agency Call us on 01782 26440…
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Chimneys Chats Ep: 6 - Preparing your Business to be a Franchise
20:00
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Welcome to another Episode of "Chimneys Chats" hosted by Lawrence Davis In this episode, we will be chatting with Paul from Brand Mark Franchising. We'll delve into the dynamic journey of becoming a franchisee, exploring both the triumphs and challenges along the way. Join Paul as he gives insightful tips and professional guidance on how to prepare…
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1
Why Niching Down Isn't Boring with Geraldine Carter
1:06:14
1:06:14
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Geraldine Carter and I swapped interviews about why niching down doesn't lead to boredom. Geraldine's Links: Geraldine's website Geraldine's newsletter Geraldine's podcast ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in …
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1
JS on SuiteScript Stories with Tim Dietrich and Eric Grubaugh
59:19
59:19
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Tim Dietrich and Eric Grubaugh invited me to join them on SuiteScript Stories to talk about the pros and cons of a platform specialization, the paradox of positioning, and, of course, the horrors of hourly billing. Tim and Eric were kind enough to let me post the interview here on Ditching Hourly, but if you're a NetSuite developer, you should chec…
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1
Joe Quadara - From Fighting Fires to Lighting the Way: How Expertise Creates Leverage in Consulting
47:21
47:21
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Indie game consultant Joe Quadara (aka Joe Q) joined me on Ditching Hourly to share his journey from putting out fires for indie game studios to advising them to accurately scope and fund their projects. Joe's Links: Joe's website: Recurver Joe on LinkedIn AI Summary: In this episode, game developer turned consultant Joe Quidara shares his journey …
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1
Tails from Eden Ep: 2 We are Barking Mad about Customer Service
48:02
48:02
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Welcome to the Latest Episode of "Tails from Eden" hosted by Eden Pet Foods, We discuss the importance of customer service and how supportive advice can help you to maintain a healthy and happy pet. Michelle Bugliarello is joined by Rhianna Williamson & Ellen Atton,Customer Care Advisors at Eden Pet Foods, who specialise in advice on Dogs and Cats.…
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1
Tails from Eden Ep: 1 Exploding the Myth about Kibble
40:15
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Welcome to the First Episode of "Tails from Eden" hosted by Eden Pet Foods Paul Conquest and Michelle Bugliarello talk about how Eden kibble is created, why choosing the right food is important to your pet and the life you live.. In this episode, we will be learning about why Eden is the King of Kibble. Discover the stories behind the brand that pr…
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1
Bryan Strawser - Breaking Seven Figures For The First Time
57:45
57:45
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Bryghtpath CEO and Ditcherville lifetime resident Bryan Strawser joined me on Ditching Hourly to share the secrets behind his huge business wins in 2023. Bryan's Links: Website: https://bryghtpath.com/ YouTube: https://www.youtube.com/c/Bryghtpath Podcast: https://bryghtpath.com/resources/managing-uncertainty-podcast/ LinkedIn: https://www.linkedin…
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Chimneys Chats Ep: 5 - An Interview with Aasia from Centenary Lounge
19:47
19:47
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Join us for an exclusive podcast episode as we embark on an immersive journey into the remarkable life of Aasia Baig, the visionary Founder of Centenary Lounge https://centenarylounge.com/ Contact us! Visit our website Home - Lawrence Davis Creative Agency Call us on 01782 264400 Email us at chimneyschats@gmail.com Thanks for listening and chat aga…
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Fireflies.ai Product-Led Growth Journey with Krish Ramineni
28:49
28:49
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In this episode of the SaaS Marketing Superstars podcast, Krish Ramineni shares how Fireflies.ai grew to be used by over 200K organizations through product led growth. Krish also shares his opinion on what the future of AI might look like. Episode Highlights ● Fireflies features and vision (0:40) ● Who is the typical Fireflies user (1:50) ● How Fir…
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1
Jonathan on Everyone Hates Marketers with Louis Grenier
55:56
55:56
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The handsome and talented Louis Grenier had me on Everyone Hates Marketers to go behind the scenes on how I run my business. Much to my delight (and true to form), he asked very specific and pointed questions so we could avoid the typical BS you hear on business podcasts. It's also on YouTube if you prefer to watch: Watch Now » Louis’ Links: https:…
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Alexander Lapa - The Non-Profit Salesforce Guy
1:03:40
1:03:40
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Alexander Lapa joined me on ditching Hourly for a tour-de-force journey through the paths available to tech folks operating with a post-hourly mentality. Talking Points: Setting fixed prices and sticking to them can result in profitable client relationships. Specializing in a specific target market, such as nonprofits, improves marketing efforts an…
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Marketing Leadership with ActiveCampaign CMO Shay Howe
36:57
36:57
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In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Mark…
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Chimneys Chats Ep: 4 - Interview with the Team
11:26
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Welcome to the Fourth Episode of "Chimneys Chats" hosted by Lawrence Davis In this episode, we'll have a conversation with members of the Lawrence Davis team, featuring Keanu, Prem, and Motasim. We'll delve into their respective roles within the company and explore the motivations that led them to choose careers in this industry. Contact us! Visit …
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Increasing B2B Demo to Deal Win Rates with Mor Assouline
51:12
51:12
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In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ●The process Mor used to scale a B2B company in sales from
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Welcome to the latest episode of 'Chimney Chats' with your host, Lawrence Davis. In this episode, we're excited to introduce Reuben from The City of Stoke on Trent Sixth Form College. We had the privilege of having Reuben join us for work experience, during which we entrusted him with the task of crafting his very own podcast. Join us for this exce…
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Building a B2B Brand Using Old-School Advertising with Justin Oberman
1:08:34
1:08:34
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In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43) ●How London Times creative idea got lawyers to subscribe to their newspaper (4:44) ●Should B2B companie…
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Rod Aparicio - The Myth of Personal Brand
35:19
35:19
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Fellow daily emailer and No-BS marketer Rod Aparicio joined me on Ditching Hourly to bust the myth of personal branding. Rod’s Links Twitter Profile Email List AI Summary In this episode, Jonathan Stark and guest Rod Aparicio discuss the concept of personal brand and its misconceptions. They emphasize that personal brand is more about influencing p…
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How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo
59:51
59:51
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In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth.Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17)- Lloyd asks me how I manage with 6 kids (4:48)- Appreci…
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Zach Stevens - Going from Zero to $36k MRR with a Product-Marketing-as-a-Service Subscription Business
59:18
59:18
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59:18
Graphic designer, product marketer, and co-founder of Conversion Factory, Zach Stevens, joined me on Ditching Hourly to explain how he and his co-founders went from zero to more than $36k MRR in one month with a productized subscription business that helps SaaS teams turn traffic into revenue. Zach's links: https://www.conversionfactory.co/ https:/…
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Chimneys Chats Ep: 2 - Becoming a Franchisee
9:01
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Welcome to the Second Episode of "Chimneys Chats" hosted by Lawrence Davis Please join us for "Chimney Chats" with Amanda Nicely, a podcast that explores the world of business and marketing. In this episode, we will be chatting with Paul from Brand Mark Franchising. We'll delve into the dynamic journey of becoming a franchisee, exploring both the t…
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Chimneys Chats Ep: 1 - So you want to be a Franchisor
11:23
11:23
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Welcome to the First Episode of "Chimneys Chats" hosted by Lawrence Davis Please join us for "Chimney Chats" with Amanda Nicely, a podcast that explores the world of business and marketing. In this episode, we will be chatting with Paul from Brand Mark Franchising. We'll delve into the dynamic journey of becoming a franchisor, exploring both the tr…
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1
David Shriner-Cahn - Helping Corporate Refugees Start, Run, and Grow Their Own Businesses
45:55
45:55
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David Shriner-Cahn of Smashing the Plateau joined me on Ditching Hourly to talk about how longtime corporate execs can increase the odds of going out on their own successfully. Key Points Taking the leap into entrepreneurship can be daunting, but with the right support and mentorship, it is possible to build a successful business. It's important to…
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Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh
33:31
33:31
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In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11)What is partnership marketing (4:08)Types of partnership marketing (7:18) Why you should tier your partners into stra…
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Our resident crypto/web3 expert and longtime friend of the show, Luke Willis, re-joined me on Ditching Hourly to talk about how having a weekly podcast and daily mailing list contributed to a product launch that generated $39k in 24 hours. Luke’s Links: https://lukewillis.com/ https://thekoinpress.com/ https://kap.domains/about Summary In this epis…
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Coaching Call with Data Engineer Denis Gontcharov
1:22:45
1:22:45
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Denis Gontcharov joined me on Ditching Hourly for a coaching call to help brainstorm a positioning statement for his data consulting business targeting the aluminum industry. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person …
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1
John Grant - Streamlining Delivery Workflows for Lawyers
52:23
52:23
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52:23
The Agile Attorney, John Grant, joined me on Ditching Hourly to share how he helps his clients transition from inefficient workflows, WAY too much work, and low margins, to efficient workflows, a comfortable amount of work, and higher profits. Key Points Expectations for attention to detail and planning increase in high-dollar professional services…
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James Williams - Fractional CTO Masterclass
42:13
42:13
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James Williams of Cofebe.com joined me on Ditching Hourly to give what amounted to a masterclass on how to avoid failure and delight clients as a fractional CTO. “The chance of failure increases proportionally with you accepting what the client tells you what to do.” “If you accept 100% of your client’s suggestions and three months from they can’t …
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Michael Zipursky - Selling Consulting Into Large Organizations in 2023
39:08
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Guest Bio Michael Zipursky – Michael has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia, and the Middle East in over 30 industries, from service providers to billion-dollar multi-national corporations, including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. Michael is a…
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How To Maximize LinkedIn Ads ROI With Organic LinkedIn Content
25:54
25:54
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In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights:• The big problem with lead gen forms• How to run LinkedIn ads that actually generate revenue (not just ‘leads’ that don’t show up for calls)• How you can use your organic LinkedIn content to maximize ROI from ads…
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Pricing legend Ron Baker joined me again (for a record-setting fourth appearance!) on Ditching Hourly to talk about the nuances of the subscription model for service business. Talking Points Subscription pricing is becoming increasingly prevalent, with the subscription economy projected to reach $1.5 trillion by 2025. Pricing tiers can be implement…
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1
B2B Conversion Copywriting That Drives Revenue with Eden Bidani
32:42
32:42
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In this episode of SaaS Marketing Superstars podcast, Eden Bidani teaches how she uses Conversion Copywriter to help B2B SaaS companies to increase conversions, acquire more customers and grow revenue with clearer messaging.Episode Highlights - Her ideal clients and how she helps them with their messaging (0:44) - How SaaS companies can clarify the…
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1
Why I Closed My Marketing Agency (and what's next for me)
11:01
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In this episode of SaaS Marketing Superstars podcast, Aaron is talking about his recent decision to close down his marketing agency, Zammo Digital.Episode Highlights:• Why I decided to close Zammo Digital now• How I got burnt out and self-sabotaged my business• How G-d is guiding me to bigger and better opportunities• What I'm looking to do nextChe…
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1
Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder
45:24
45:24
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In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40) • How to combine organic content and paid social ads in your marketing process (1:40) • Effective segmentation …
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Ryan Golgosky - Productized Subscription Model for Web Design
50:16
50:16
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180Sites.com founder Ryan Golgosky joined me on Ditching Hourly to explain in detail how his web design company manages to add and service more than 30 new clients per month! Ryan’s Links: 180sites.com ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yo…
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Creating Customer Success Stories that Drive B2B Sales with Joel Klettke
25:43
25:43
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In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57)• The unique insi…
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The Song Of Significance with Seth Godin (TBOA #285)
36:50
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Cross-post from The Business of Authority: Seth Godin joins us again, this time to answer the core question in his brand-new book “The Song of Significance”: What does it take to do work that matters? Talking Points Why right now is the best time ever to make a significant contribution to the change you want to see in your world. The importance of …
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