Best Quantifiable Connection Podcasts (2024)

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Ep 96: Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones 41:54

2h ago41:54

41:54

Authenticity is a rare trait in today’s business world, but as today’s guest tells it, being authentic is the only way to foster meaningful human connections – which are more valuable than all the money in the world combined! Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones – a financial services firm with over 15,000 …

1
Ep 95: Jennifer Wilson is the Senior Vice President and Head of Marketing for Lowe's 36:37

1d ago36:37

36:37

Our guest today is Jen Wilson, and she’s the Senior Vice President and Head of Marketing for Lowe’s. The major update from the home improvement retailer revolves around the recent revitalization of the My Lowe’s Loyalty Program. This relaunch features enticing spending rewards and innovative methods to capture consumer preferences even before any p…

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Ep 94: Lindsey McFadden is the Senior Vice President of Marketing for Stretch Zone 43:01

3d ago43:01

43:01

Stretching, as a service, is a growing industry and Stretch Zone is the original brand! Today we are joined by the Vice President of Marketing for Stretch Zone, Lindsey McFadden, who is here to speak about how technology and specifically, SOCi has helped her company scale at its intended rate. We learn about the origins of Stretch Zone, what the co…

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Ep 93: Keith Clark is the Chief Marketing Officer for Mutual of Omaha 40:48

8d ago40:48

40:48

Most people aren’t exactly eager to think about investing in products like life insurance, especially since it can bring up uncomfortable feelings about the future. This presents some pretty unique marketing challenges for companies that sell these types of products. So what can you do to connect with audiences and help them realize that getting li…

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Ep 92: Bruce Skala is the Chief Marketing Officer for Hooters 32:56

15d ago32:56

32:56

A well-loved National brand was recently mentioned by one of the most famous Hollywood actresses on Saturday Night Live. How does this kind of brand placement happen? Did Hooters know about the feature before it went live? Bruce Skala is the Chief Marketing Officer for Hooters, and he joins us today to tell the story behind the skit. Tune in to hea…

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If I Were To Start A Brand Again, What Would I Do Differently? From Co-Founders of Chubbies | The Brand Builders Podcast #12 40:25

19d ago40:25

40:25

Summary In this episode of the Brand Builders podcast, Tom and Preston discuss how to rethink the process of building a brand. They emphasize the importance of focusing on the things you need to be excellent at and investing your resources there. They highlight the significance of storytelling, creative content, and product differentiation. They al…

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Brand Building Case Studies That Led to Quantifiably More Profits | The Brand Builders Pod #11 50:20

19d ago50:20

50:20

Summary In this episode of the Brand Builders Podcast, Tom and Preston continue their exploration of the book 'Kellogg on Branding.' They discuss the branding makeover of Ulta Beauty as an example of how to balance short-term performance with long-term brand building. They highlight the importance of taking the time to understand your brand and its…

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Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company 44:02

29d ago44:02

44:02

How do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to cre…

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Ep 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman 40:02

1M ago40:02

40:02

What does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-based financial firm, Neuberger Berman, and she details…

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Brand vs Finance | Quantifying the Financial Value of Brand, Past & Present | Brand builders podcast # 10 50:08

1M ago50:08

50:08

Summary In this conversation, Preston and Thomas discuss the connection between brand building and financial results. They explore the short tenure of CMOs and the transition to Chief Revenue Officers (CROs), highlighting the importance of financial alignment for marketers. They review different methods of valuing brands, including intangible asset…

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The 3 Secrets to Mastering Storytelling in Brand Content | Brand Builders Podcast #9 54:12

1M ago54:12

54:12

Summary In this episode, Tom and Preston discuss the key themes from the book 'Kellogg on Branding' and how to architect and craft a brand. They explore the importance of connecting brands to consumers' self-concepts and the primary motives that drive consumer behavior. They also discuss the principles for building strong self-brand connections, su…

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Ep 89: Vicki Beswick is the Vice President of Marketing for Sbarro 37:44

1M ago37:44

37:44

With multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delivery. Luckily, Vicki has a ton of pioneering e-commerce …

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Ep 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage 40:35

2M ago40:35

40:35

The storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a successful marketing strategy in this kind of environme…

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#8 Dissecting the Most Influential Textbook on Brand Building | Brand Builders Pod #8 1:06:15

2M ago1:06:15

1:06:15

Summary In this episode, the hosts discuss the first section of the book 'Kellogg on Branding' and share their insights and takeaways. They cover topics such as brand positioning, leveraging brand purpose, building a brand portfolio, and the advantages of being a pioneer, fast follower, or late mover. They also emphasize the importance of testing y…

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Most Marketers Misunderstand What Brand Building Means. Here's the Truth. #7 34:05

2M ago34:05

34:05

Summary In this episode, Preston and Tom discuss the misconceptions surrounding brand building and the importance of baseline revenue. They highlight the need to focus on immediate responses and behaviors that drive revenue, rather than relying on traditional brand marketing methods. The conversation emphasizes the value of revisiting fundamental s…

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Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot 41:53

2M ago41:53

41:53

Today on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of whom is charged with building their own mortgage lendi…

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Ep 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America 44:07

2M ago44:07

44:07

Nissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to highlight those differences and explain why her industry i…

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Rapid Fire Q&A: The Biggest Misconceptions in Brand Building & Marketing in General. #6 of the Brand Builders Podcast 45:07

3M ago45:07

45:07

Summary In this episode of the Brand Builders podcast, Preston Rutherford and Tom Montgomery discuss the importance of building a strong brand and transitioning from conversion-based tactics to brand building. They explain the concept of brand and its impact on business performance, highlighting the need to focus on memory structures and emotional …

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Ep 85: Pat O’Toole is the Chief Marketing Officer for Burger King 41:53

2M ago41:53

41:53

Joining us today is Pat O'Toole, the Chief Marketing Officer of the iconic Burger King. Recorded in person at the Burger King headquarters in sunny Miami, Florida, this episode unveils the highly-anticipated Million Dollar Whopper campaign and insider secrets to Burger King’s “Reclaim the Flame” plan to accelerate growth. Pat is an accomplished mar…

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Ep 84: Kim Spagnulo is the National Senior Director of Marketing for LAZ Parking 28:42

3M ago28:42

28:42

Is parking a commodity, or does LAZ Parking simply offer a differentiated branding experience? Helping us get to the bottom of this is the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo. Kim joins us to explain how LAZ became the biggest and fastest-growing privately-owned parking operator in America, and how she fulfills her ro…

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Reversing 3 Brand Building Misconceptions, Aided by the Best Book On Brands Ever 39:46

3M ago39:46

39:46

Summary In this episode, Tom and Preston discuss Chapter 10 from Kellogg on branding in a hyper-connected world. They explore the topics of insights, creative, and distribution in building strong brands through advertising strategy in the online age. They emphasize the importance of understanding consumer perceptions and aligning with their motivat…

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The Biggest Misconception Around Brand Marketing (#4) 41:51

3M ago41:51

41:51

Summary The conversation explores the difference between brand and brand marketing, emphasizing the importance of building a strong brand. It highlights the misconception that brand building requires expensive advertising campaigns and showcases how any business can build its brand authentically. The discussion also delves into the impact of behavi…

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Ep 83: Joe Artime is the Head of Marketing for Moe’s Southwest Grill 37:01

3M ago37:01

37:01

Joe Artime’s journey with Moe’s Southwest Grill began as a student, slinging tacos and burritos. Today, he is the Head of Marketing for the franchise. During this episode, he joins us to discuss the new positioning for Moe’s Southwest Grill, the choice to pivot towards video content for 2024, and how the brand connects with local communities throug…

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Ep 82: Michael Chachula is the Chief Information Officer for FAT Brands 47:29

3M ago47:29

47:29

To become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for …

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Ep 81: Afif Khoury is the Founder and CEO of SOCi; the first CoMarketing Platform for Multi-Location Brands 48:34

4M ago48:34

48:34

Shifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location Brands. Join the conversation as we learn more about …

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How to Turn Brand Building into Direct Response (#3) 24:30

4M ago24:30

24:30

Summary In this episode, Tom and Preston continue their discussion on Les Binet's 'The Long and Short of It.' They explore the concept of brand response and the value of brand actions. They also discuss the evolution from share of voice to share of actions, emphasizing the importance of measuring and understanding customer behaviors. The episode co…

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How Brands Can Balance Short Term (Direct Response) and Long Term (Brand Building) (#2) 45:03

4M ago45:03

45:03

Summary In this episode of the Brand Builders Podcast, Tom and Preston discuss the paper 'The Long and The Short of It' by Les Binet and Peter Field. They explore the tension between short-term sales and long-term brand building, and the importance of finding the right balance. They discuss tactics for both short and long-term marketing, including …

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The 7 Unchanging Laws of Creativity (# 1) 49:07

4M ago49:07

49:07

In a world of change, what doesn't? When building brands, the relationship we build with our customers exists in the mind. The human brain is essentially exactly the same as it was millions of years ago. Therefore, in a sea of change, some things never do. Today we cover the 7 unchanging laws of creativity. You can apply these laws immediately at y…

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Ep 80: Abby Baker is the Senior Vice President of Marketing for BELFOR Franchise Group 39:05

5M ago39:05

39:05

With some of the strongest franchise opportunities on the market, BELFOR Franchise Group is a dominant brand in the home services category. For more than 10 years, BELFOR Franchise Group has been empowering entrepreneurs to own businesses that are not only designed for growth but also provide profoundly meaningful services to their communities. Tod…

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Ep 79: Jeanniey Walden is the Chief Marketing Officer for Rite Aid 44:44

7M ago44:44

44:44

Jeanniey Walden is the founder and CEO of Liftoff Enterprises, an award-winning marketing executive, renowned work-life advocate, and host of the nationally syndicated TV show, Liftoff with Jeanniey Walden. Jeanniey attributes her success to AIR: Authentic, Inspirational, and Relatable interactions, and she applies this lens to everything she does,…

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Ep 78: Brad Haley is the Chief Marketing Officer for Dave’s Hot Chicken 44:36

8M ago44:36

44:36

We’ve heard many rags-to-riches stories from startups all across the country, but few compare to the near-instant success of the fast-growing food brand, Dave’s Hot Chicken. Its CMO, Brad Haley, joins us once again after his previous appearance on the show as the CMO of IHOP. After finding out an interesting fact about Brad that many didn’t know, o…

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Ep 77: David Marine is the Chief Marketing Officer for Coldwell Banker 47:18

8M ago47:18

47:18

According to a recent survey, Coldwell Banker was the most recognizable real estate brand of 2021, with 91% of surveyed consumers correctly identifying the brokerage's logo. How does a business achieve this level of brand recognition? Finding the right Chief Marketing Officer is a good place to start! CMO might be his title, but “brand champion” mi…

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#6 INTRO: Nudge Cards and Covid, Part 2 1:18:58

8M ago1:18:58

1:18:58

What kind of tools do we need to communicate our covid behavior and boundaries? What about our other access needs and disabilities? Is user interviewing better if it is one sided? Can you get the same level of helpful data for developing products from podcast interviews? 📚 Books The Mom Test by Rob Fitzpatrick Deploy Empathy by Michele Hansen This …

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Ep 76: Jason Seeley is the Vice President of Digital for CKE Restaurants 49:08

8M ago49:08

49:08

On the show today, we have the massively experienced and insightful Jason Seeley, who currently holds the position of Vice President of Digital at CKE Restaurants. CKE is the corporation behind Hardee's and Carl's Jr., and we get to hear from Jason about his role at the company and how he approaches each of these brands and their marketing initiati…

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Ep 75: Mike Templeton is the Director of Digital Experience for Casey's 44:49

8M ago44:49

44:49

The world around us is constantly changing but there is one thing you can be sure will always stay the same: marketing fundamentals. Today’s guest, Mike Templeton is the director of Digital Experience for Casey’s, the third-largest convenience store chain and the fifth-largest pizza chain in the country! One of the core themes of this episode is th…

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Ep 74: Linh Peters is the Chief Marketing Officer for Walgreens 46:02

9M ago46:02

46:02

Retail juggernaut, Walgreens is beginning to prioritize healthcare across all their service offerings. Linh Peters is Walgreens’ CMO, and she joins today to describe the role that marketing will play in her employer’s new venture. Linh has worked with other huge brands including Calvin Klein, Best Buy, Target, and Starbucks, and she explains how th…

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Ep 73: Andrea McCauley is Head of Marketing and SVP for Massage Envy 41:40

9M ago41:40

41:40

Studying the liberal arts can be beneficial to almost every aspect of your life, as it forces you to develop a level of critical thinking that is necessary for navigating the world that we live in. Moreover, anthropology can provide a firm foundation from which a prospective marketer can grow and flourish. That is the journey of today’s guest, Andr…

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Ep 72: Jill Cress is the Chief Marketing Officer for H&R Block 43:46

10M ago43:46

43:46

With only 105 days to deliver 80% of your revenue, working in the tax space during tax season can be incredibly intense. Add to that the aversion that most people feel to completing such a complex and intimidating task, and you have some pretty big challenges when it comes to marketing and meeting your customers where they are. Joining us today to …

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Ep 71: Derek Detenber is the Chief Marketing Officer for Batteries Plus 34:58

11M ago34:58

34:58

No stranger to the franchise industry, today’s guest came to Batteries Plus from senior marketing roles with world-class brands like Wendy’s and Massage Envy. As Chief Marketing and Merchandising Officer at the nation’s largest and fastest-growing battery, light bulb, key fob, and phone repair franchise, Derek Detenber is responsible for marrying m…

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Ep 70: Steve Fournier is SVP of Omni Channel for Discount Tire 33:51

11M ago33:51

33:51

Steve Fournier’s story begins long before he became the SVP of Omni Channel for Discount Tire. His journey with the company started when he was still in high school, installing tires. He has been involved in every aspect of the business, with a special focus on marketing and digital transformation. This conversation explores the intersection of mar…

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Ep 69: David Schwartz is the Director of Digital and Social Media for National General Insurance 53:36

12M ago53:36

53:36

This interview with the Director of Digital and Social Media for National General Insurance is the first time we’ve ventured into the insurance space on the show. The highly-regulated, unsexy nature of this industry means that it is challenging to market effectively. But David Shwartz has stepped up to the plate and is injecting soul into insurance…

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#5 INTRO: Covid and Nudge Cards, Part 1 44:22

1y ago44:22

44:22

This is part 1 of a convo with my sister Sarah about Covid Nudge Cards, discussing what's happening with Covid right now. The next parts will showcase user interviewing. How do we do user research to build a product that would help people with shared safety and accessibility? 📚 Books Write Useful Books Why Greatness Cannot Be Planned: The Myth of t…

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Ep 68: John Hughes is the Director of Media for Domino's 32:51

1+ y ago32:51

32:51

All business comes down to solving a problem, and marketing is no different. Today’s guest is here to share how his multifaceted career journey has informed his expertise as Director of Media for Domino’s. Tuning in, you’ll hear an overview of the exciting media campaigns Domino’s has activated this year, bringing digital and traditional media toge…

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Ep 67: Edithann Ramey is the Chief Marketing Officer for On The Border Mexican Grill & Cantina 37:20

1+ y ago37:20

37:20

While most businesses suffered heavy losses during the pandemic, one restaurant franchise not only survived but thrived. Here today to share more about how her company successfully navigated COVID, is the Chief Marketing Officer for On The Border Mexican Grill and Cantina (OTB), Edithann Ramey. After giving us a brief history of her company, Editha…

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Ep 66: Tim Hackbardt is the Chief Marketing Officer for Del Taco 48:26

1+ y ago48:26

48:26

Perfect timing has never been better personified than in Jack in the Box’s acquisition of Del Taco. What started as a cheaper foil of Taco Bell, Del Taco has since grown into a reputable franchise of its own, boasting almost 600 locations nationwide. Today’s guest, Tim Hackbardt, is the Chief Marketing Officer at Del Taco, and in this episode, he t…

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Ep 65: Stephanie Hoppe is the Chief Marketing Officer for Cici’s Pizza 37:58

1+ y ago37:58

37:58

Many brick-and-mortar restaurant chains had the rug pulled from beneath them when the pandemic arrived, and have since had to reassess and rework their whole brand strategy and marketing plan. Cici's Pizza is a well-established brand, and was able to ride the tumultuous waves of the quarantine and the uncertain economy relatively successfully, but …

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Ep 64: Kevin Planovsky is the Co-Founder of Vert Digital 43:04

1+ y ago43:04

43:04

Mobile marketing has come a long way since 2000 when the first mobile ad was shared via SMS. Our smartphones now play a key role in our everyday lives and today’s guest believes that marketers need to start thinking more big-picture and long-term if they are going to make an impact. Today, on Clicks 2 Bricks, you’ll hear from Kevin Planovsky, who i…

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#4 LAB: Send Out Ripples 1:15:49

1+ y ago1:15:49

1:15:49

How do we live in reality right now? What are our reasons for the things we do? How do we align our actions with our values? How do we should up as our authentic selves? How do we practice sustainable activism? How do we form community? How do we work with internal and external chaos and uncertainty? How do we survive late stage capitalism? These q…

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Ep 63: Mitch Baker is Vice President of Marketing for Robeks 45:35

1+ y ago45:35

45:35

After almost 25 years in the business, Robeks has earned itself a healthy portion of the ever-growing smoothie franchise market. They know what works and the kind of leaders that thrive in their fun yet fast-paced environment and, today, you’ll hear from Mitch Baker, VP of Marketing at Robeks, as he shares their ingredients for success. Tuning in, …

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Ep 62: Brandon Rhoten Joins the SOCi Industry Advisory Board 46:30

2y ago46:30

46:30

With billions of active users worldwide and counting, social media remains one of the most influential marketing tools available. But how can multi-location brands harness the power of these digital channels to reach both local and national audiences? To help us answer this question, we are joined by our first return guest on Clicks 2 Bricks, Brand…

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