Reuben struggles to host a podcast and takes it out on the audience. Quite frankly they had it coming.
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The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
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Hey, my name is Reuben Wachs and I'm a trainee counsellor. I believe that finding great resources and theories can change your life and as a result, I have a passion for sharing what I find with you! In Reuben Recommends, I mix it up by either taking you on a deep dive into a particular psychology, counselling or philosophy theory, or we keep it casual and I share my favourite books, podcasts and videos of the last four weeks. Each solo episode comes out on the 1st of each month and the gues ...
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S4N 098 Kristen Zhivago on selling the way your customers buy
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Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristen Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marke…
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S4N 097 AI with ChatGPT for Solo Consultants
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AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI). I decided to go to the source and have a conversation with ChatGPT from OpenAI. It was mindblowing, scary, and uncanny, all at the same time. Take a listen and decide for yourself, plus get tips on using AI for y…
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S4N 096 Tim Hyde on Getting Organized with a CRM
33:23
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Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized. Tim also delves into how to find your ideal customers, and why you have to go where they are, because the number one problem solopreneurs face is that their best clients don't even know they exist... Brought to you by Mimir…
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S4N 095 Steve Ramona on Doing Business with a Servant's Heart
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28:29
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Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV show discusses how he learned that his network was his net worth, and how you can do the same, even (especially?) if you're an introvert who doesn't l…
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S4N 094 Meridith Grundei on Effective Speaking
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39:25
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A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and again, speaking effectively is critical to your business. Speaking coach Meridith Grundei shares how she went from shy kid who didn't want to answer questions in class to helping others overcome their fears of …
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S4N 093: Alistair McDermott on becoming a Recognized Authority
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Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An approach that dovetails nicely with the Mission & Positioni…
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S4N 092 Reuben Swartz on the 2 Step Sales Process for Consultants
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It's easy to make sales overly complicated. (I've been guilty of that many times.) So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the hard selling at all. You can implement it when you're busy with clients or don't have any client work. And it's fun, sustainable, and effective (Naturally…
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#23: Navigating Stressful Relationships - Drama Triangle (Transactional Analysis) - Live Talk
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This is a recording of a live talk I gave at a tech company called Kaluza. If you'd like to book me to give a talk at your company or charity you can reach me on reubenwachs@gmail.com Everything I talk about is linked below: RESOURCES Counselling Directory - https://www.counselling-directory.org.uk/ 4 Pillar Plan - Dr Rangan Chatterjee The Stress S…
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Everything I talk about is linked below: RESOURCES Counselling Directory - https://www.counselling-directory.org.uk/ 4 Pillar Plan - Dr Rangan Chatterjee The Stress Solution - Dr Rangan Chatterjee Stutz - Netflix Yoga with Kassandra playlist - https://www.youtube.com/playlist?list=PLW0v0k7UCVrkh5WZyHu0d0fWnaNgbmQTw How to deal with anxiety - https:…
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S4N 091 Rachel Nigro on treating your Body Well for Optimal Performance
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To perform at our best, we need to fuel and nourish our bodies properly. But most fitness advice has everything backwards. In this episode, learn how personal fitness coach Rachel Nigro flips the conventional wisdom on its head, so you can feel better, look better, and perform better, without crash diets and/or self-loathing.…
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S4N 090 Erica Holthausen on turning expertise into authority by publishing articles
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While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get published in magazines and journals to boost your profile and attract ideal clients. Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants…
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S4N 089 Rochelle Moulton on not avoiding conversations as you build your authority
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Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with Arthur Anderson (back in the day) and now helps other solo consultants grow their practices without working more. This comes from growing authority, so more people seek you out. Unfortunately, some people try t…
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S4N 088 Bridget Hom on hiring and firing the right mental team
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"As entrepreneurs we're typically in relationship with our thoughts about people, versus people themselves", says Bridget Hom, mindset coach and author of Stuck on Ready. In this episode, Bridget discusses how to hire (and fire) the right mental team inside our own head, so we can have real relationships with people outside our heads, and move our …
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S4N 087 Kevin Whelan on Selling Your Expertise, Not Your Time
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29:56
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If you want to make more money with less stress as a consultant, it helps to move from implementor to advisor. Philosophy major and accidental "consultant to consultants" Kevin Whelan steps through his journey from building inexpensive websites to advising firms on their digital marketing projects, to advising other marketing agencies on moving up …
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S4N 086 Richard White on Taking Good Notes
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Taking good notes is essential for effective meetings, but most of us never learn how to do it well. In this episode, Richard White, founder and CEO of Fathom.video, a Zoom note-taking tool, explains how challenges with note-taking at his previous company led him to create this solution. Reuben wanted to do this episode because he uses Fathom every…
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S4N 085 Tom Jackobs on Storytelling for Sales
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Learn how Tom Jackobs went from almost going broke because he didn't know how to sell to hitting a 90% close rate by selling through stories. Tom's storytelling approach is authentic and doesn't require fancy sales techniques, just being attuned to the prospect and caring about their success.By Reuben Swartz
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S4N 084 Steve Buzogany on Client Appreciation
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How do you show appreciation for your best clients and partners? In this episode, Steve Buzogany from The Appreciation Advocate discusses how to turned around his real estate sales career and turned his gift for gifting into a whole new business, and how you can apply those same techniques to build deeper relationships, get more referrals, and bett…
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S4N 083 Wayne Mullins on Full Circle Marketing that gets Results
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46:53
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Wayne Mullins, founder of Ugly Mug Marketing and author of Full Circle Marketing: Tranform Your Marketing & Turn Customers Into Evangelists stops by Sales for Nerds to help you focus marketing on what gets results, not what's prettiest or shiniest. Learn how he grew a landscaping business with donuts (and other marketing tricks), why sales and mark…
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#22: How To Reduce Stress and Be Happier - Live Talk at CAE
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Hey I hope you all enjoyed the talk I gave at CAE Technology on Point. Here is the list with everything I mentioned in the talk: RESOURCES: 4 Pillar Plan - Dr Rangan Chatterjee The Stress Solution - Dr Rangan Chatterjee Stutz - Netflix Yoga with Kassandra playlist - https://www.youtube.com/playlist?list=PLW0v0k7UCVrkh5WZyHu0d0fWnaNgbmQTw How to dea…
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S4N 082 Jay Kingley on Optimizing Referrability
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In this episode, former management consultant turned referrability expert Jay Kingley explains why he doesn't like referrals (seriously), and how to get the right kind of referrals. Jay shares how he became the partner with the best sales results, despite hating sales and the usual client entertainment song and dance. Plus, learn why 98% of people …
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S4N 081 Michael Roderick on getting people to talk about you when you're not in the room
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You don't want "word-of-mouth", you want to put words in people's mouths, so they say the right things about you when you're not around. Michael Roderick shares how he went from high school english teacher to Broadway producer in 2 years, by getting people to say (good) things about him when he wasn't in the room. Michael shares his A.I.M. principl…
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Happy 2023 everyone and I hope you enjoy the video! After watching, if you're interested at all and you’ve got any questions such as, why not just vegetarian instead of vegan? Or where do you get your protein from? Then please feel free to message me and ask You can find the things I mentioned below: The Game Changers - N…
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#20: Top Recommendations for 2023 - Books, Films, Series, Ideas, Fun Facts and Quotes
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Hi and welcome to the Annual Reuben Awards where I give you my top recommendations for 2023! Here is everything that is mentioned in the podcast! Best Non-Fiction No bad parts - Richard Schwartz Stolen focus - Johann Harri Best Fantasy Lord of the silver boy (Troy) - David Gammel The Blade Itself - Joe Abercrombie Sci-Fi Speaker of the dead - Orsen…
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S4N 080 Franklin Taggart on building a creative business that you love
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40:23
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If you feel stuck at a job, or even in your own business, wondering why you don't have the passion for it anymore, Franklin Taggart, host of the "Your Own Best Company" podcast, can help you find the right path to create a business (and life) that's engaging and fulfilling (and profitable). More info and full show notes at www.salesfornerds.io. Wan…
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#19: Your Emotions, Anger, Acceptance, Receiving Compliments, Feedback, Not Judging
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34:05
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Welcome to my first edition of What Have I Learned This Month? In this episode, I talk about: Limits on your emotions The importance of releasing anger The power of the group Acceptance Receiving compliments How it can only takes a couple times to become much more comfortable with something Feedback Not judging others I hope you enjoy!…
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S4N 079 Mark Firth on YouTube Video Marketing
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Join guest Mark Firth as he shares his journey in digital marketing (and around the globe, from London to Bogota to Florida), and how he realized that posting on social media didn't give long last results. But YouTube's algorithm is different, and can help you connect with an audience. Find out more at www.salesfornerds.io. And check out Mimiran, t…
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S4N 078 Michael Buzinksi on Doubling your Revenue with the Rule of 26
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Doubling your revenue seems like a big task, but in this episode, Michael Buzinksi, author of The Rule of 26, shows you how you can improve 3 key metrics by 26%, to double your business. He also discusses the order to address the different metrics, and how to handle common problems. Of course, this advice pairs well with Mimiran CRM for independent…
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#18: The Top Idea In Your Mind, The Most Important Thing In Your Life, Perfectionism
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Today I discuss Paul Graham's blog post 'The Top Idea In Your Mind' and how what we naturally drift to in the shower is more important than you think I also spend a few minutes covering perfectionism and our journey as human's and therapy clients Subscribe to know when the next monthly episode comes out I hope you enjoy!…
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S4N 077: Jonathan Stark on how to ditch hourly billing
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Hourly billing is the industry standard, but it creates perverse incentives for consultant and client. Jonathan Stark is a former software developer turned consultant, and host of the Ditching Hourly podcast. He shares his journey from realizing how hourly billing was hurting his firm to making more money with better clients and more success with v…
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S4N 076 Corrie Loguidice on starting a consulting business
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Corrie Loguidice was set to inherit the family business, but a series of traumatic events led her to change course and strike out on her own. Applying the lessons she had learned as an art major (you read that right) and a marketer, she built her own consulting practice and now helps other professionals leave the corporate world to start their own …
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S4N 075 Julie Brown on how to network the right way.
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Julie Brown lauched never thought of herself as a master networker or professional speaker, but when someone asked her to give a talk on networking and the room was packed and people in the audience asked her to come talk to their firms, she knew she was on to something. In addition to being a captivating speaker, Julie puts in the "work" to build …
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#17: Catherine Llewellyn - Building Resilience, Facilitating Growth, Accountability and Blame
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In today's episode with Catherin Llewellyn, we talk about: Blame When we hold other people accountable for our suffering When we need everything to be right to feel joy? How people learn from who they decide to learn from How to facilitate others growth And building resilience I hope you enjoy! You can find Catherine's work and contact details at: …
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#16: Doing a 'Should' Detox Exercise - Live with Amy Guerrier
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In this episode Amy takes us through an exercise called a Should Detox. Working on how we speak to ourselves and others can drastically change our lives and I think you'll all enjoy what Amy brings here. You can find her at www.wholeheartedaf.com or at wholehearted.af on instagram Enjoy!By Reuben Wachs
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S4N 074 Cynthia Zhai on using your voice effectively
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31:08
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We communicate not just with words but with tone and body language. Voice coach Cynthia Zhai discusses how we can communicate confidently by being intentional about voice. We can't all sound like Morgan Freeman, but we can improve how we talk to be more effective.By Reuben Swartz
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One last ride. 1. Goodbyes 2. Stereocycle update 3. Real or No Real 4. Emails 5. Boys Don't Cry Thankyou to everyone for listening, contributing and generally making this worth doing. I appreciate it. Links and plugs: Stereocycle shirts here: www.reubensolo.com/shop Support me on Patreon here: www.patreon.com/reubensolo Shows on sale: www.reubensol…
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On the home stretch. 1. Cold open/ad read 2. Trends 3. Podcast announcement 4. BDC 5. I lost my wallet SHOWS ON SALE!!! www.reubensolo.com/tickets Support me on Patreon here: www.patreon.com/reubensolo Email the show: contact@reubensolo.com YouTube: www.youtube.com/reubensolo Instagram: www.instagram.com/reubensolo Theme song composed by Tim Palstr…
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#15: Amy Guerrier - The Importance of Choosing Joy and Play
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Today we're talking about why you should consider choosing joy and play in your everyday decisions and in your weekly and monthly plans. Play is a fundamental way that we create joy in our lives and it is often one of the fastest ways into creating great relationships. I believe that this is an essential part of life that we miss out on when talkin…
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Maybe skip this one. 1. Bad news 2. BDC SHOWS ON SALE!!! www.reubensolo.com/tickets Support me on Patreon here: www.patreon.com/reubensolo Email the show: contact@reubensolo.com YouTube: www.youtube.com/reubensolo Instagram: www.instagram.com/reubensolo Theme song composed by Tim Palstra Artwork by Seb White…
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S4N 073 Ashley DePaulis teaches you to be nicer to your body
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As business owners, we spend a lot of time trying to make our minds more productive, often without considering that our minds are connected to our bodies. If we don't take care of our bodies, we miss out on joy and productivity, and we load up on stress. Ashley DePaulis, who helps large organizations prevent burnout and turnover, is here to give yo…
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Back to ruin your day. 1. Coles is open 2. Birthday apology - (musical interlude: Friends) - 3. BDC 4. Meditation SHOWS ON SALE!!! www.reubensolo.com/tickets Support me on Patreon here: www.patreon.com/reubensolo Email the show: contact@reubensolo.com YouTube: www.youtube.com/reubensolo Instagram: www.instagram.com/reubensolo Theme song composed by…
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#14: How Trauma Impacts Therapy, Projection, Shame, Projective Identification, Sexual Abuse
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*Disclaimer* - Talk of childhood sexual abuse in this episode. Please take care of yourself if you feel that this may bring up things for you. This recording is from a presentation I gave on my counselling training about the impact of trauma in the therapy room. In it I discuss: Trauma Shame Treatment Splitting Dissociation and Projective Identific…
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Buckle up folks. This one's fast. 1. Speedrun 2. Calling Luca 3. Will Smith song 4. BDC SHOWS ON SALE!!! www.reubensolo.com/tickets Support me on Patreon here: www.patreon.com/reubensolo Email the show: contact@reubensolo.com YouTube: www.youtube.com/reubensolo Instagram: www.instagram.com/reubensolo Theme song composed by Tim Palstra Artwork by Se…
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Busy week. Good time to meditate.1. Cold open2. Geelong show3. Meditation4. Car story5. BDCSHOWS ON SALE!!! www.reubensolo.comSupport me on Patreon here: www.patreon.com/reubensoloEmail the show: contact@reubensolo.comYouTube: www.youtube.com/reubensoloInstagram: www.instagram.com/reubensoloTheme song composed by Tim PalstraArtwork by Seb White…
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Speaks for itself really.
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S4N 072 Rick Terrien on starting a business at any age
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If you read the business news, you might think that you have to start a business by dropping out of college, or you're too late. But Rick Terrien, who did start a successful business while in college, and now runs the Center for Ageless Entrepreneurs, shows you that it's never too late, and that you should be planning to start a business in your la…
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It's all in the family this ep. 1. Cold open 2. Bachelor pad/Mum Knows Best 3. The Coles mystery 4. BDC SHOWS ON SALE!!! www.reubensolo.com Support me on Patreon here: www.patreon.com/reubensolo Email the show: contact@reubensolo.com YouTube: www.youtube.com/reubensolo Instagram: www.instagram.com/reubensolo Theme song composed by Tim Palstra Artwo…
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Conflict is rife. People get yelled at. Enemies are made. 1. Cold open/email 2. Famous 3. Secret Sight - (musical interlude: Medvedev's Outburst) - 4. Coles 5. BDC SHOWS ON SALE!!! www.reubensolo.com Support me on Patreon here: www.patreon.com/reubensolo Email the show: contact@reubensolo.com YouTube: www.youtube.com/reubensolo Instagram: www.insta…
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#13: Nicholas Malin - The Unspoken Silence of Men’s Suffering
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This week we discuss the unspoken silence of men's suffering. We cover a ton of ground and we really hope that you enjoy the episode. To find out more about Nick and his fantastic events, you can find him on facebook at: Brothership Connection: https://www.facebook.com/groups/668263904528233/ and at his website: https://www.nicholasmalin.com/online…
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Trends return and I tell a story but who cares about that because there's a war going on. 1. War?? 2. Trends 3. BDC 4. Dog story SHOWS ON SALE!!! www.reubensolo.com Support me on Patreon here: www.patreon.com/reubensolo Email the show: contact@reubensolo.com YouTube: www.youtube.com/reubensolo Instagram: www.instagram.com/reubensolo Theme song comp…
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S4N 071 Melisa Liberman on going from employee mindset to business owner mindset
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Melisa Liberman loved working at a big consulting firm. But life had other plans and she ended up an independent consultant. She talks about how she struggled with the mindset shift from employee to business owner, and how you can make the leap much faster and with les stress.
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