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Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing ...
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Summer 1979... when the whole world looked like a washed-out Polaroid. The backseat of a 72 Pontiac Catalina. No AC; the windows are down. It’s late at night. The scent of Lilac in the air. Ian Gomm “Hold On” is drifting back from the single speaker on the dash. This was the moment Bob Shannon knew music would be a big part of his life. A life-long musician, he’s a self-proclaimed music scholar and has spent the majority of his life packing his skull with music and music trivia. The perfect ...
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Welcome to the Real Estate for Real People podcast, where you'll gain unique and valuable insights into the dynamic world of real estate. Join Shannon and Tamara Stone, founders of one of the most successful real estate agencies in their city, as they share their experiences and expertise on all things real estate.Not only are Shannon and Tamara knowledgeable and energetic, but they also have a deep sense of empathy and care for their clients and community. They have built and maintained act ...
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Empowering music creators in becoming successful entrepreneurs, finding balance and joy in today's industry. Presented by Tara Shannon and hosted by Jessica Pearson and Sam Stone, these three boss ladies answer all your questions on the music industry that will inform and encourage you on your musical journey.
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The Heart of an Underdog

Javie and Jessica Madrigal

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The Heart of an Underdog is a podcast that was created to bring wellness professionals and those fighting serious health challenges together around one purpose. That is to encourage and inspire those that are suffering and their families on a whole new level so they can achieve optimal health emotionally, physically, and spiritually. We are on a mission to help people fighting against the odds to feel empowered to take action toward the life they truly desire. Our guests are those in the wel ...
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The Company Show is a podcast about running a podcast for your business or company. Podcasting FOR your business or company is different than podcasting as a passion project, or even with your podcast AS a business. You need to meet real organizational goals with a minimum of time and energy, because the podcast is just one part of all that you do. Whether you’re a solopreneur who is running a whole business, or the marketing manager overseeing multiple cross-channel campaigns company podcas ...
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When an artist and interviewer meet in a tiny boat, things can't help but get a little personal... Join producer Emily Shaw for a whimsical, music-infused exploration of creativity, the human condition, and what it means to be an artist...in an inflatable boat! Cozy Boat is recorded at the Complex Recording Studio in downtown San Francisco. www.emilyshawcreates.com www.thecomplex-sf.com
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Join Jane de Graaff as she catches up with Australia's hottest food talent, to ask the question that sends everyone of us into a meltdown come dinner time, "what the f@*#'s for dinner"? Jane will not only help you sort out tonight's menu, with the help of some serious foodies, she'll find ways to make it some of the tastiest food that's ever been on your table.
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The CISO's Gambit podcast is a pragmatic cyber risk dialogue between cyber security leaders from leading organizations, like Zscaler. Topics span technical and non-technical aspects of cyber risk, cybersecurity, privacy, transformational change management, and the evolving role of the CISO as a thought leader and change agent. The podcast covers current risks, what's on horizon, and how CISOs can help deliver business value that lowers risks, flattens the total cost of controls, and reduces ...
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The podcast that will help you make your entrepreneurship dreams come true! If you've ever wanted to your own business, but haven't started yet due to lack of knowledge on how to begin, resources or support system; are currently the owner of your own business, but looking for ways to enhance your business practices; are a fellow business owner looking for other entrepreneurs to collaborate with, then this podcast is for you! Our interview style podcast allows us to have in depth conversation ...
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show series
 
Are you making these mistakes on your sales calls? If you want to increase the number of quality sales calls you have as well as the outcome of them (clients and conversions), this podcast is going to highlight common mistakes service businesses are often making with their sales conversations. By listening [and taking notes], you’ll learn the commo…
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You should start a podcast! These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot. You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, you’re right, I should have a podcast! Most of us fall somewhere in between the two, and think something…
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You can have the same goal as every other business but the problem your specific business is experiencing and thus the specific solution that is required is going to differ. In order to make an impact on your bottom line, a proper assessment and investigation of your business is required. By listening [and taking notes], you’ll learn: Why one size …
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Have you ever thought about the health of your voice? The two concepts don’t go together intuitively to me, which is interesting when you think about it because the voice is something created with the body. We’ve all had times when we lost our voice, or noticed it behaving differently based on our environment, situation or other kinds of health. Bu…
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A business with a purposeful vision and clear goals is vital to create the clarity, motivation and momentum required to act on the granular and sometimes mundane tasks that are required to bring these ideas to life. By listening [and taking notes], you’ll learn: How to re-create your vision in one sitting (instead of overly complex exercises) How r…
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I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven’t. If you want to see the difference between the two, go out for brunch on Mother’s day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches. Aside from …
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If you’re doing all the ‘right’ things but it’s still not working, you could be missing the 20% of activities that superchargers your 80%. This is not exactly the Pareto Principle but a slight edge on the missed activities that can make all the difference. By listening [and taking notes], you’ll learn: I won an award…then what (how to make it mean …
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Let me tell you a little story. Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet. Podcasts certainly did not belong on YouTube. I would have died on that hill. Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the…
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There are a number of service businesses that only require a handful of clients in order to be successful and achieve their revenue goals. You’re likely already working with a few of these incredible clients right now and if you want more of them listen to this episode! By listening [and taking notes], you’ll learn: The questions that will help you…
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You’ll be guaranteed to make sales from listening to this episode, even though you’re increasing your prices! By listening [and taking notes], you’ll learn: How to incentivise people to buy from you even though you’re increasing your prices How to get people who have been thinking about working with you to actually buying Step by step instructions …
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In this episode, we get to speak wtih Dr. Danielle Shugard who is a mobile physical therapist who offers in-home physical therapy, physical therapy for equestrians, and telehealth services. She specializes in treating riders and understands the unique physical demands of horseback riding. Dr. Danielle started her own business as a sole provider and…
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Many business owners don’t realise they can fall into the trap of thinking they are their client, with the same problems, same scenarios, same solutions when in fact it’s not always the case. I always come back to sharing the analogy that a surgeon doesn’t need to have the illness to treat the illness - what I mean by this is; you can be solving fa…
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A few word changes can be the reason for going from crickets to clients, even with a mighty small audience. Every time you get in front of your audience, whether it’s with a social media post, an email or a downloadable, is an opportunity to etch them closer to working with you. By listening [and taking notes], you’ll learn: The power of a headline…
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GRSA/Compass Group is a global provider of food services and support operating in over 50 countries. How does CISO Adriano Lima, ensure his company remains secure while serving companies, schools, hospitals, oil platforms, and customers in remote locations around the world? Discover his secrets for success as he shares his experiences with Zscaler …
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Why haven’t you hired a virtual assistant or extra support in your business yet? Far too many business owners will hesitate hiring because they believe they need to make money first or it’s just too much to think about and they’re better off doing everything themselves for the time being. Well, this kind of thinking doesn’t get you very far. By lis…
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After “should we have a podcast?” one of the first decisions you’re going to have to make is how often you want to release and how long you’re going to podcast for. You’ve got options, and options within options—and it’s an important choice. Once you commit to a release cadence in your podcast, you should stick to it. Tom Fox, The Compliance Evange…
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Listen as I take you through how we perfected a client generating strategy and how you can too. By listening [and taking notes], you’ll learn: How to develop a strategy that produces results Why testing your strategy in the market is the only way to make informed decisions How you can take strategies from good to great which can be the difference b…
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How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences. I've been known to say that it's best not to have your guests share their own origin story…
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The answers you want in order to take action are coincidentally on the other side of taking action. There’s no escaping that you often have to pull the trigger on areas in your business when you’re not quite ready, or you’re unsure, or you don’t have the insight you’d like before taking the leap. By listening [and taking notes], you’ll learn: Three…
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A truly massive content archive will usually cause one of two feelings: Unspeakable delight about the opportunity A sucking dread at the thought of the work involved in repurposing it The difference between those feelings? Strategy and organization. This episode of The Company Show is all about strategy and organization and how you can use them to …
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What can you do to ensure you’re a great client? In this episode I share the combination of six steps that help people get better results (particularly in business). You can use this list for your clients too, ensuring their results improve. By listening [and taking notes], you’ll learn: Why your goals need to be crystal clear, specific and you nee…
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What’s the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people’s podcasts isn’t the very best method, it’s high on the list. Pitching well, which is to say, effectively and in a manner that results in guest appear…
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More marketing means nothing if your client retention is low. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. By listening [and taking notes], you’ll learn: The data that tells us how important client retention is How important it is to keep clients and keep them lo…
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Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean: Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-P…
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Decades of experience but one person starts a business and sells their services for an hourly rate, another sells thousand dollar packages, the difference is in this episode. By listening [and taking notes], you’ll learn: How the same level of experience doesn’t equal the same level of revenue (and why) The decisions you can re-make that will influ…
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I’m sure you’ve heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts. On the one hand it’s great because you’re getting huge value out of some of the work you’re doing…. but which part? That’s the rub and trying to answer that question is the work of entire industries and an import…
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I have a weakness for walls of text. I really do. See, I love to teach and think and expound and explain, and I do it best in writing. This is, as I have been frequently reminded by my wonderful business partner, rather merciless on the end reader, on websites, in newsletters and emails, and sometimes even on social media. And it's a problem becaus…
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The quality of your results comes down to the quality of your questions - so if there was a question that could help you achieve big results, you’d want to know about it, right?! By listening [and taking notes], you’ll learn: A simple question that will have your working 100X smarter Why this question will get your quicker and faster results in you…
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Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have. But I've also been in the Internet marketing industry long enough to know that while evergreen, scalable monthly recurring revenue is possible and can over time be largely automated, passive is at best an exa…
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In this conversation, we get to have a conversation with Warrior Woman Guest, Shannon Lee! She discusses her journey of self-discovery and pursuing her passions while emphasizing the importance of staying true to her authentic self. Shannon shares with us the challenges she has personally faced while running a business and the importance of caring …
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Darin Hurd, EVP and CISO at Guaranteed Rate, explains the value of zero trust security in the financial sector. Lenders cannot control the federal funds interest rate or the state of the economy, which can change rapidly. However, they must respond and adapt to these variables and others while ensuring their infrastructure remains secure. Darin exp…
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If you have a hard time communicating what you do or people just aren’t quite getting how you help people, you’re going to love this episode. By listening [and taking notes], you’ll learn: How you can help people understand what you do in under 60 seconds One simple method that gives people the “AHA, that’s what you do” How to demonstrate who you a…
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Unless you’re overburdened with free time and a desire to learn a variety of new, highly specific skills or have a team member with the time, interest, and aptitude, starting a podcast for your company usually means hiring a third-party service provider. You’ve got a lot of options for what that relationship can look like. There are solo providers …
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88% of buyers are influenced in their buying decision by reviews and online comments (Zendesk). If you’re a business owner you need to know to get reviews from your clients because it builds trust, credibility and ultimately influences whether people buy from you. By listening [and taking notes], you’ll learn: The why and how around the importance …
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There's a persistent myth in the podcasting world that you can use a little bit of someone else's content without facing any potential legal consequences whatsoever. Maybe 45 seconds of a really popular song or a clip from a TV show that perfectly demonstrates what you're talking about. It's not true. There are protections for other people's conten…
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