Particle Physicist Dr Brian Cox invites a series of unlikely guests around the biggest experiment in the history of the universe (well this one) ever. Is it a chat show? Is it an introduction to particle physics? Is it just a jolly day out in Gevena? Maybe all three.
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In this series of podcasts, discover the history of London - its museums, attractions and places of interest. For more information, visit www.visitlondon.com
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Europe’s first pan-European virtual worlds conference will create a genuine meeting place for brands and corporations, virtual worlds and the converging games, entertainment and business spaces. This two day conference and exhibition covers both public and private virtual worlds. The conversation will range from how brands can engage with consumers in virtual worlds and on the 3D web for commercial and brand advantage, to harnessing the power of corporate collaboration and private virtual wo ...
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In this series of podcasts, discover the history of London - its museums, attractions and places of interest. For more information, visit www.visitlondon.com
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Find out all about acclaimed author Tess Gerritsen in this series of video podcast interviews. Her latest best-sellers, Vanish and The Mephisto Club, are available NOW! For more info about Tess Gerritsen and her books, visit www.TessGerritsen.com
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You’ll love Open Rehearsal in London! This exciting programme of events, running from Friday 29th September to Sunday 1st October '06, will enable you to sample the world-class music, theatre and dance that London offers - for free. If you’ve never set foot inside a concert hall, or you’d like a bit of inspiration about what to do, here’s a cut-out-and-keep A to Z guide to classical music and the Open Rehearsal weekend. For more information, visit www.openrehearsal.co.uk
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The Corporate Podcasting Summit Europe takes place from 19 - 20 March 2007, at the Copthorne Tara Hotel, London Kensington, UK. It's designed to help organisations, businesses and not-for-profit institutions understand how to apply podcasts to their everyday activities for profitable gain, combining hands-on workshops, case study presentations and analysis from leading and emerging enterprise podcasters. If you need the A-Z on podcasting, you'll get it here. Focused exclusively on the true i ...
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ISNR is the only event in Europe that allows you to network and do business with high security end users and sector professionals. ISNR brings together government, public sector, police and emergency response, transport and critical national infrastructure stakeholders with commercial and private security organisations. This focused event delivers a unique opportunity to learn from a comprehensive seminar program and high-level, industry leading conference. Showcasing the complete range of t ...
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Learn about marketing from your host Andrew Veitch who's recruited over 1 million e-commerce customers and hear guests from brilliant stores and marketing experts.
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How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers
19:24
19:24
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Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen! She also explained how Joe Wicks and Davina McCall helped boost their Instagram follow…
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Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success
21:32
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Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business. Wh…
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Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling
23:58
23:58
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Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "opti…
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Understand what your customers are thinking with Amy Kelly from UserTesting
24:38
24:38
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Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the business. She also explained how testing can be used by almost any department within a business and how it can help startup businesses before they've even l…
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Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada
21:20
21:20
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Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates. Learn how it compares to Google Analytics, how Clarity can help identify website issues, and how to use it to check the rendering of your website across all platforms…
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Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart
22:56
22:56
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Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is. They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target ve…
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David Lockwood from The Tapestry Agency explains how to analyse your customer data
27:02
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David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform f…
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TikTok advertising expert Savannah Sanchez talks us through
24:42
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Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for advertising in terms of scale and performance; how targeted advertising works on TikTok and the importance of an ad not looking like an ad! Savannah also ta…
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Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view
24:50
24:50
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Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital. He gives his opinion on what makes a great brand, the pros and cons of selling products through subscriptions vs. one-off sales, and explains the importance of CAC, AOV and LTV, collectively. We also discuss the importance of havi…
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Jay Wright, CEO of Virgin Wines tells us how he also manages to lead marketing as the CMO
25:36
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Jay Wright took over as CEO of Virgin Wines back in 2008 and has transformed the company into one of the largest online wine merchants in the UK, selling over 1 million cases a year. He explains how his previous roles led him to naturally take on the role of CMO as well as CEO of the hugely successful company. We also cover how Virgin Wines success…
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Lisa Creaven explains how she used influence marketing and social to build Spotlight Oral Care
22:42
22:42
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Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth. She shares the marketing approach she used t…
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Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog
25:42
25:42
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Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist blog which is the authority on marketing technologies. He is the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative. We discuss the way that technology and marketing are merging together and what marketers …
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Using inserts to build a £25m ecommerce business with Ian Morrison from Donald Russell and Flavourly
22:24
22:24
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Ian Morrison is an expert on inserts (leaflets), using them brilliantly first at Donald Russell and then at Flavourly. It's an often over looked marketing channel but very effective. He starts by explaining what inserts are, how to buy them, tips for insert design, offers, a testing strategy and how to achieve huge efficiencies with swaps. We cover…
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Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites
25:17
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One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research. In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites. We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual inte…
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GDPR for email marketing explained by Joanna Boag-Thomson from Shepherd & Wedderburn
21:51
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Joanna Boag-Thomson is a partner at Shepherd & Wedderburn and an expert on the GDPR. In this episode she explains the rules for marketing in Europe covering the General Data Protection Regulations (GDPR) and the Privacy and Electronic Communication Regulations (PECR). We cover marketing to European customers from other countries, the changes in the…
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Freddy Ward on creating a new ecommerce category at HelloFresh and Wild
25:42
25:42
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Freddy Ward is the co-founder and CEO of Wild and before that he was the Marketing Director of HelloFresh. In both roles he was responsible not just for launching a new ecommerce brand but for creating a whole new category. He explains the steps in category creation from explanation to the customer through to building a brand once competition emerg…
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Anna Crowe from Search Engine Journal on SEO that gets ecommerce shops onto page one
20:10
20:10
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Anna Crowe is an SEO expert and Assistant Editor at Search Engine Journal. She’s also Head of Content and SEO at Leadfeeder and has worked with brands including Dollar Thrifty Rental, Marriott, Kissmetrics and Moz. We cover how to choose keywords, Google’s EAT framework (Expertise, Authoritativeness, Trust), search volume, link building (good and b…
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Drayton Bird ran the world's biggest direct agency and wrote the marketing bibles
28:26
28:26
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Drayton Bird started off his career being trained by Draper Daniels – the inspiration for Don Draper in Mad Men – he then worked his way to the top of the direct marketing world. His agency was bought by David Ogilvy and became Global Creative Director of Ogilvy & Mather Direct which was the largest direct marketing agency in the world. David Ogilv…
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Finbarr Taylor from Shogun on great landing pages and headless ecommerce
19:43
19:43
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Finbarr Taylor is the co-founder and CEO of Shogun, the top page builder app on Shopify and other platforms. Shogun was also recently on the list of most valuable Y-Combinator startups. There's currently 20,000 stores using Shogun to develop and test landing pages and Finbarr shares some of things that work for his customers. We also talk about som…
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Victor van Amerongen from Space City Productions on TV advertising that works
26:20
26:20
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Victor van Amerongen has been producing TV adverts for 29 years and, according to Televisual Magazine, has produced more adverts than anyone else. He has also specialized in adverts for e-commerce. We talk about advice for first-time advertisers, budgets, direct response and brand response, spot length, testing, response mechanisms, integrating you…
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Brie Read from Snag Tights on building a business and a community
19:59
19:59
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Brie Read is the founder of Snag Tights and a size acceptance campaigner. Snag's sales are rocketing as they provide tights for women who can't find a good fit elsewhere while at the same time challenging perceptions with beautiful photography. She shares her success recruiting customers through social and Snag's rapid international expansion. It's…
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Mark Scott founder of Bella & Duke on guerilla tactics against giant competitors
24:08
24:08
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Mark Scott, the co-founder and CEO, that's Chief Emotions Officer of Bella and Duke talks about his mission to improve the health of dogs and along the way building a £15m revenue ecommerce business. He competes with some of the largest companies in the world with equally enormous marketing budgets but stands out by taking a radical marketing appro…
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Colin Gillespie from All Response Media on TV, digital and offline customer acquisition
29:52
29:52
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Colin Gillespie is the Chief Strategy Officer and co-founder of All Response Media based in London with clients throughout the UK, Europe and the USA. They spend around £200 million per year on customer acquisition on TV, digital and offline.By Machine Labs
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Welcome to the Joy of Marketing for ambitious ecommerce stores
1:08
1:08
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Find out all about the Joy of Marketing for ambitious store owners. We'll be talking about what works and what doesn't to make your e-commerce store even more of a success than it already is. We'll be covering SEO, social, email marketing, paid advertising, the business side of e-commerce and cool technologies. You can find out more about the Machi…
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Richard Kemp is a Director of Security. Hear his views on threat levels, ethical security technology, surveillance and much more.By ISNR
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Ed Vaizey is a UK Conservative member of Parliament and a keen supporter of funding in science. Brian invited him to CERN to look at the LHC from a politcal standpoint..By Yada-Yada
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Huw Leslie speaks to Nic Mitham, CEO of K Zero, a virtual worlds consultancy.By Virtual Worlds Forum Europe 2007
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With one of the most cosmopolitan populations in the world this trail is an insight into the origins of London's diverse community.By Discover London
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Celebrating the 2008 Olympic Games, this trail is an insight into the history of London's Chinese community.By Discover London
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With the 2012 Olympics on the horizon, this trail looks at London's Sporting heritage in Rugby, Tennis, Cricket and Football.By Discover London
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It's Chris Morris, British satirist, comedy writer, actor and director and all. Here he is at CERN visiting ATLAS and CMS with Brian and chums.By Yada-Yada
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The Bad Astronomer AKA Phil Plait came to visit the LHC and with Brian Cox discusses life as a skeptic.By Yada-Yada
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Dr Brian Cox talks to Jim Virdee the spokesperson of CMS, the Compact Muon Solenoid experiment, which together with its 'sister' detector, Atlas, will be looking for signs of the Higgs Boson.By Yada-Yada
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Sasha Frieze and Stuart Dredge report on The Game Developers Conference in San Francisco.By Virtual Worlds Forum Europe 2007
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The Very Revd Victor Stock visited CERN and in a fascinating conversation with Dr Brian Cox centring the Religion v Science debate, both found there was more common ground than is generally accepted.By Yada-Yada
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Quentin Willson of Top Gear and Fifth Gear fame is a fan of engineering on a massive scale, so where better to go than to the LHC.By Yada-Yada
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Kevin And Simon's Big Adventure - Part Two
17:23
17:23
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Kevin Eldon and Simon Munnery explore CERN's Computer Centre and then go 100 metres underground into the heart of the LHC itself.By Yada-Yada
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Evangelising Virtual Worlds within the corporation with Joe Little, Digital Communications & Technology - Chief Technology Officer, BP.By Virtual Worlds Forum Europe 2007
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Features Thomas Bidaux, Director of Product Development, NCSoft Europe; Frank Campbell, Chief Business Officer, MindArk PE AB; Raph Koster, President, AreaE; Ginsu Yoon, SVP International, Linden Lab; Ben Richardson, VP Business Development, Makena Technologies. Moderator: Corey Bridges, Co-founder, The Multiverse Network.…
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Cross-world, cross-platform; how close are we to a multi-world integrated framework? With Paul Ledak, VP, Development, IBM Research.By Virtual Worlds Forum Europe 2007
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Virtual worlds – media, entertainment, narrative: a radical shift from passive to interactive? Recorded on 24th October 2007 at the Virtual Worlds Forum.By Virtual Worlds Forum Europe 2007
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Is the future virtual? Recorded on 24th October 2007 at the Virtual Worlds Forum, featuring Lord Triesman of Tottenham , Parliamentary Under-Secretary of State, Department for Innovation, Universities and SkillsBy Virtual Worlds Forum Europe 2007
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Jess Mulligan is Executive Director of Player Relations, Cyber Sports Ltd. Topics include: Current worldwide market for virtual worlds; Games and social spaces – what’s the difference? Who is partaking? What are the barriers to entry and acceptance; What does the future hold?By Virtual Worlds Forum Europe 2007
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Paul Jackson is an analyst with Forrester Research. Topics include: Virtual worlds, MMOs, ARGs – what’s the difference? Trends, numbers, metrics, audience. Who is the real target audience?By Virtual Worlds Forum Europe 2007
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Kevin And Simon's Big Adventure - Part One
29:41
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Comedy writers and performers Kevin Eldon and Simon Munnery explore CERN's biggest detector, ALTAS.By Yada-Yada
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Dr Brian Cox talks to CERN's head of Theoretical Physics Professor John Ellis about Super Symmetry, Super Strings, and a Super picture of Higgs in a bathing suit.By Yada-Yada
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Virtual Worlds Forum Podcast 7: Aleks Krotoski
18:21
18:21
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Aleks Krotoski talks about social interactions in virtual worlds, and she should know as that's what her phd is about.By Virtual Worlds Forum Europe 2007
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Virtual Worlds Forum Podcast 6: Michael Rowe
19:44
19:44
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Michael Rowe from IBM talks about his love of Ultravox....and virtual worlds.By Virtual Worlds Forum Europe 2007
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Virtual Worlds Forum Podcast 5: Douglas Rushkoff
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Douglas Rushkoff talks about some of his concerns in new Virtual Worlds.By Virtual Worlds Forum Europe 2007
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Virtual Worlds Forum Podcast 3: Corey Bridges
10:29
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Corey Bridges, co-founder of Multiverse talks about how the creation of virtual worlds is now accessible to us all.By Virtual Worlds Forum Europe 2007
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