Best Yada Yada Productions Podcasts (2024)

1
How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers 19:24

2y ago19:24

19:24

Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen! She also explained how Joe Wicks and Davina McCall helped boost their Instagram follow…

1
Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success 21:32

2+ y ago21:32

21:32

Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business. Wh…

1
Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling 23:58

2+ y ago23:58

23:58

Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "opti…

1
Understand what your customers are thinking with Amy Kelly from UserTesting 24:38

2+ y ago24:38

24:38

Amy is the Director of EMEA Marketing at UserTesting.com. She joined Andrew on the podcast to discuss how user testing helps businesses to understand why certain things are happening within the business. She also explained how testing can be used by almost any department within a business and how it can help startup businesses before they've even l…

1
Conversion Rate Optimization with Microsoft Clarity’s Ravi Yada 21:20

2+ y ago21:20

21:20

Andrew spoke with Clarity’s Product Manager, Ravi Yada to understand exactly how Clarity can benefit your business and help you increase conversion rates. Learn how it compares to Google Analytics, how Clarity can help identify website issues, and how to use it to check the rendering of your website across all platforms…

1
Boost your sales through adaptive TV advertising with David Sanderson, Director of Sky AdSmart 22:56

2+ y ago22:56

22:56

Despite the rise of social media advertising, David explains why TV is still the most effective form of advertising there is. They also discuss, in detail, how Adsmart works compared to traditional TV advertising; how you can use Adsmart to reactive lapsed/lost customers and how, using the same data sources we use at Machine Labs, you can target ve…

1
David Lockwood from The Tapestry Agency explains how to analyse your customer data 27:02

2+ y ago27:02

27:02

David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform f…

1
TikTok advertising expert Savannah Sanchez talks us through 24:42

2+ y ago24:42

24:42

Based in Las Vegas, Savannah helps E-Commerce brands increase their sales through creative ads on TikTok. In this episode, she explains how TikTok is taking over both Facebook and Instagram for advertising in terms of scale and performance; how targeted advertising works on TikTok and the importance of an ad not looking like an ad! Savannah also ta…

1
Josh Henshaw from Coniston Capital talks about marketing from an investor’s point of view 24:50

2+ y ago24:50

24:50

Josh has plenty of experience in investments, having spent 5 years investing in SMEs prior to joining Coniston Capital. He gives his opinion on what makes a great brand, the pros and cons of selling products through subscriptions vs. one-off sales, and explains the importance of CAC, AOV and LTV, collectively. We also discuss the importance of havi…

1
Jay Wright, CEO of Virgin Wines tells us how he also manages to lead marketing as the CMO 25:36

2+ y ago25:36

25:36

Jay Wright took over as CEO of Virgin Wines back in 2008 and has transformed the company into one of the largest online wine merchants in the UK, selling over 1 million cases a year. He explains how his previous roles led him to naturally take on the role of CMO as well as CEO of the hugely successful company. We also cover how Virgin Wines success…

1
Lisa Creaven explains how she used influence marketing and social to build Spotlight Oral Care 22:42

3+ y ago22:42

22:42

Lisa Creaven and her sister were both dentists in Ireland. They decided to launch Spotlight Oral Care bring consumer dental products up to date. They have built a brilliant business which quadrupled its turnover last year by challenging their giant competitors with a position as a beauty brand for teeth. She shares the marketing approach she used t…

1
Marketing technology with Scott Brinker VP Platform Ecosystem at HubSpot and ChefMartech blog 25:42

3+ y ago25:42

25:42

Scott Brinker is the VP Platform Ecosystem at HubSpot and runs the Chief Marketing Technologist blog which is the authority on marketing technologies. He is the author of Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster and more Innovative. We discuss the way that technology and marketing are merging together and what marketers …

1
Using inserts to build a £25m ecommerce business with Ian Morrison from Donald Russell and Flavourly 22:24

3+ y ago22:24

22:24

Ian Morrison is an expert on inserts (leaflets), using them brilliantly first at Donald Russell and then at Flavourly. It's an often over looked marketing channel but very effective. He starts by explaining what inserts are, how to buy them, tips for insert design, offers, a testing strategy and how to achieve huge efficiencies with swaps. We cover…

1
Customer research & insight for DTC from surveys to focus groups with Natalie Thwaites 25:17

3+ y ago25:17

25:17

One of things that separates the brilliant Direct-to-Consumer businesses from the ordinary is that they do a lot of customer research. In this episode I speak to research expert (and now Executive Coach) Natalie Thwaites. We cover the benefits of research, how to select participants to take part, the advantage of focus groups verses individual inte…

1
GDPR for email marketing explained by Joanna Boag-Thomson from Shepherd & Wedderburn 21:51

3+ y ago21:51

21:51

Joanna Boag-Thomson is a partner at Shepherd & Wedderburn and an expert on the GDPR. In this episode she explains the rules for marketing in Europe covering the General Data Protection Regulations (GDPR) and the Privacy and Electronic Communication Regulations (PECR). We cover marketing to European customers from other countries, the changes in the…

1
Freddy Ward on creating a new ecommerce category at HelloFresh and Wild 25:42

3+ y ago25:42

25:42

Freddy Ward is the co-founder and CEO of Wild and before that he was the Marketing Director of HelloFresh. In both roles he was responsible not just for launching a new ecommerce brand but for creating a whole new category. He explains the steps in category creation from explanation to the customer through to building a brand once competition emerg…

1
Anna Crowe from Search Engine Journal on SEO that gets ecommerce shops onto page one 20:10

3+ y ago20:10

20:10

Anna Crowe is an SEO expert and Assistant Editor at Search Engine Journal. She’s also Head of Content and SEO at Leadfeeder and has worked with brands including Dollar Thrifty Rental, Marriott, Kissmetrics and Moz. We cover how to choose keywords, Google’s EAT framework (Expertise, Authoritativeness, Trust), search volume, link building (good and b…

1
Drayton Bird ran the world's biggest direct agency and wrote the marketing bibles 28:26

3+ y ago28:26

28:26

Drayton Bird started off his career being trained by Draper Daniels – the inspiration for Don Draper in Mad Men – he then worked his way to the top of the direct marketing world. His agency was bought by David Ogilvy and became Global Creative Director of Ogilvy & Mather Direct which was the largest direct marketing agency in the world. David Ogilv…

1
Finbarr Taylor from Shogun on great landing pages and headless ecommerce 19:43

3+ y ago19:43

19:43

Finbarr Taylor is the co-founder and CEO of Shogun, the top page builder app on Shopify and other platforms. Shogun was also recently on the list of most valuable Y-Combinator startups. There's currently 20,000 stores using Shogun to develop and test landing pages and Finbarr shares some of things that work for his customers. We also talk about som…

1
Victor van Amerongen from Space City Productions on TV advertising that works 26:20

3+ y ago26:20

26:20

Victor van Amerongen has been producing TV adverts for 29 years and, according to Televisual Magazine, has produced more adverts than anyone else. He has also specialized in adverts for e-commerce. We talk about advice for first-time advertisers, budgets, direct response and brand response, spot length, testing, response mechanisms, integrating you…

1
Brie Read from Snag Tights on building a business and a community 19:59

3+ y ago19:59

19:59

Brie Read is the founder of Snag Tights and a size acceptance campaigner. Snag's sales are rocketing as they provide tights for women who can't find a good fit elsewhere while at the same time challenging perceptions with beautiful photography. She shares her success recruiting customers through social and Snag's rapid international expansion. It's…

1
Mark Scott founder of Bella & Duke on guerilla tactics against giant competitors 24:08

3+ y ago24:08

24:08

Mark Scott, the co-founder and CEO, that's Chief Emotions Officer of Bella and Duke talks about his mission to improve the health of dogs and along the way building a £15m revenue ecommerce business. He competes with some of the largest companies in the world with equally enormous marketing budgets but stands out by taking a radical marketing appro…

1
Colin Gillespie from All Response Media on TV, digital and offline customer acquisition 29:52

3+ y ago29:52

29:52

Colin Gillespie is the Chief Strategy Officer and co-founder of All Response Media based in London with clients throughout the UK, Europe and the USA. They spend around £200 million per year on customer acquisition on TV, digital and offline.By Machine Labs

1
Welcome to the Joy of Marketing for ambitious ecommerce stores 1:08

3+ y ago1:08

1:08

Find out all about the Joy of Marketing for ambitious store owners. We'll be talking about what works and what doesn't to make your e-commerce store even more of a success than it already is. We'll be covering SEO, social, email marketing, paid advertising, the business side of e-commerce and cool technologies. You can find out more about the Machi…

1
ISNR Podcast 1: Richard Kemp 10:22

8y ago10:22

10:22

Richard Kemp is a Director of Security. Hear his views on threat levels, ethical security technology, surveillance and much more.By ISNR

1
Ed Vaizey 20:48

16y ago20:48

20:48

Ed Vaizey is a UK Conservative member of Parliament and a keen supporter of funding in science. Brian invited him to CERN to look at the LHC from a politcal standpoint..By Yada-Yada

1
Virtual World Forum Podcast 22.08.2008 19:48

16y ago19:48

19:48

Huw Leslie speaks to Nic Mitham, CEO of K Zero, a virtual worlds consultancy.By Virtual Worlds Forum Europe 2007

1
London - A World City 28:44

16y ago28:44

28:44

With one of the most cosmopolitan populations in the world this trail is an insight into the origins of London's diverse community.By Discover London

1
London - A World City 20:48

16y ago20:48

20:48

Celebrating the 2008 Olympic Games, this trail is an insight into the history of London's Chinese community.By Discover London

1
Sport In London 18:53

16y ago18:53

18:53

With the 2012 Olympics on the horizon, this trail looks at London's Sporting heritage in Rugby, Tennis, Cricket and Football.By Discover London

1
Chris Morris 27:05

16+ y ago27:05

27:05

It's Chris Morris, British satirist, comedy writer, actor and director and all. Here he is at CERN visiting ATLAS and CMS with Brian and chums.By Yada-Yada

1
The Bad Astronomer - Phil Plait 26:54

16+ y ago26:54

26:54

The Bad Astronomer AKA Phil Plait came to visit the LHC and with Brian Cox discusses life as a skeptic.By Yada-Yada

1
CMS - Jim Virdee 12:06

16+ y ago12:06

12:06

Dr Brian Cox talks to Jim Virdee the spokesperson of CMS, the Compact Muon Solenoid experiment, which together with its 'sister' detector, Atlas, will be looking for signs of the Higgs Boson.By Yada-Yada

1
Virtual World Forum Podcast 22.02.2008 11:16

16+ y ago11:16

11:16

Sasha Frieze and Stuart Dredge report on The Game Developers Conference in San Francisco.By Virtual Worlds Forum Europe 2007

1
The Dean Of Guildford Cathedral 26:40

17y ago26:40

26:40

The Very Revd Victor Stock visited CERN and in a fascinating conversation with Dr Brian Cox centring the Religion v Science debate, both found there was more common ground than is generally accepted.By Yada-Yada

1
Quentin Willson 21:16

17y ago21:16

21:16

Quentin Willson of Top Gear and Fifth Gear fame is a fan of engineering on a massive scale, so where better to go than to the LHC.By Yada-Yada

1
Kevin And Simon's Big Adventure - Part Two 17:23

17y ago17:23

17:23

Kevin Eldon and Simon Munnery explore CERN's Computer Centre and then go 100 metres underground into the heart of the LHC itself.By Yada-Yada

1
Corporate Keynote: Joe Little 19:55

17y ago19:55

19:55

Evangelising Virtual Worlds within the corporation with Joe Little, Digital Communications & Technology - Chief Technology Officer, BP.By Virtual Worlds Forum Europe 2007

1
Virtual World Business Models 34:24

17y ago34:24

34:24

Features Thomas Bidaux, Director of Product Development, NCSoft Europe; Frank Campbell, Chief Business Officer, MindArk PE AB; Raph Koster, President, AreaE; Ginsu Yoon, SVP International, Linden Lab; Ben Richardson, VP Business Development, Makena Technologies. Moderator: Corey Bridges, Co-founder, The Multiverse Network.…

1
Keynote: Paul Ledak 21:54

17y ago21:54

21:54

Cross-world, cross-platform; how close are we to a multi-world integrated framework? With Paul Ledak, VP, Development, IBM Research.By Virtual Worlds Forum Europe 2007

1
Virtual Worlds Keynote: Lord Puttnam 25:22

17y ago25:22

25:22

Virtual worlds – media, entertainment, narrative: a radical shift from passive to interactive? Recorded on 24th October 2007 at the Virtual Worlds Forum.By Virtual Worlds Forum Europe 2007

1
Virtual Worlds Keynote: Lord Triesman 14:50

17y ago14:50

14:50

Is the future virtual? Recorded on 24th October 2007 at the Virtual Worlds Forum, featuring Lord Triesman of Tottenham , Parliamentary Under-Secretary of State, Department for Innovation, Universities and SkillsBy Virtual Worlds Forum Europe 2007

1
Virtual Worlds 101: Jess Mulligan 15:10

17y ago15:10

15:10

Jess Mulligan is Executive Director of Player Relations, Cyber Sports Ltd. Topics include: Current worldwide market for virtual worlds; Games and social spaces – what’s the difference? Who is partaking? What are the barriers to entry and acceptance; What does the future hold?By Virtual Worlds Forum Europe 2007

1
Virtual Worlds 101: Paul Jackson 9:44

17y ago9:44

9:44

Paul Jackson is an analyst with Forrester Research. Topics include: Virtual worlds, MMOs, ARGs – what’s the difference? Trends, numbers, metrics, audience. Who is the real target audience?By Virtual Worlds Forum Europe 2007

1
Kevin And Simon's Big Adventure - Part One 29:41

17y ago29:41

29:41

Comedy writers and performers Kevin Eldon and Simon Munnery explore CERN's biggest detector, ALTAS.By Yada-Yada

1
John Ellis 31:28

17y ago31:28

31:28

Dr Brian Cox talks to CERN's head of Theoretical Physics Professor John Ellis about Super Symmetry, Super Strings, and a Super picture of Higgs in a bathing suit.By Yada-Yada

1
Virtual Worlds Forum Podcast 7: Aleks Krotoski 18:21

17y ago18:21

18:21

Aleks Krotoski talks about social interactions in virtual worlds, and she should know as that's what her phd is about.By Virtual Worlds Forum Europe 2007

1
Virtual Worlds Forum Podcast 6: Michael Rowe 19:44

17y ago19:44

19:44

Michael Rowe from IBM talks about his love of Ultravox....and virtual worlds.By Virtual Worlds Forum Europe 2007

1
Virtual Worlds Forum Podcast 5: Douglas Rushkoff 15:44

17y ago15:44

15:44

Douglas Rushkoff talks about some of his concerns in new Virtual Worlds.By Virtual Worlds Forum Europe 2007

1
Virtual Worlds Forum Podcast 3: Corey Bridges 10:29

17y ago10:29

10:29

Corey Bridges, co-founder of Multiverse talks about how the creation of virtual worlds is now accessible to us all.By Virtual Worlds Forum Europe 2007

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