S06 EP39: Apple's Mail Privacy Protection (MPP) - No Need to Hit The Panic Button w/ Guy Hanson

2X eCommerce Podcast

On today’s episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity, a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics.

Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game for performance marketing. Apple’s Mail Privacy Protection (MPP) update will significantly reduce data available to marketers. Even though these changes are sweeping, there is still light at the end of the tunnel.

In this episode, Kunle and Guy talk about the upcoming changes to Apple mail and their impact on Email marketing. You will get to hear about what this change really is, how it will affect you and possible solutions to cope with it. This is a great episode for email marketers and any business that sends emails to customers.

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