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711. GORUCK & CrossFit | The President, Jimi Letchford

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Manage episode 411722007 series 2612568
Content provided by Jason Ackerman / Jason Fernandez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Ackerman / Jason Fernandez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

"Transactional relationships are like dirt...they're not worth a thing, you know?"

What makes GORUCK and CrossFit the most natural partnership? Jimi Letchford, President of GORUCK, and Cary Hair share how their experience working for CrossFit HQ and their commitment to serving the community puts them above other potential partners with bigger checkbooks.⁠

______

Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

______

(00:00) - Intro

(00:42) - Jimi Letchford's Role and Background

(03:13) - Discovering CrossFit and Military Connections

(06:17) - GORUCK's Relationship with CrossFit

(11:03) - Transition from CrossFit to GORUCK

(16:16) - Leadership and Influential Moments

(22:23) - Building Culture and Community at GORUCK

(26:13) - Planning for CrossFit Games and GORUCK's Role

(34:15) - Affiliate Partnerships and Supporting the Community

(44:11) - Future Initiatives and Experiences with GORUCK

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
  continue reading

747 episodes

Artwork
iconShare
 
Manage episode 411722007 series 2612568
Content provided by Jason Ackerman / Jason Fernandez. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Ackerman / Jason Fernandez or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

"Transactional relationships are like dirt...they're not worth a thing, you know?"

What makes GORUCK and CrossFit the most natural partnership? Jimi Letchford, President of GORUCK, and Cary Hair share how their experience working for CrossFit HQ and their commitment to serving the community puts them above other potential partners with bigger checkbooks.⁠

______

Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university

Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge

______

(00:00) - Intro

(00:42) - Jimi Letchford's Role and Background

(03:13) - Discovering CrossFit and Military Connections

(06:17) - GORUCK's Relationship with CrossFit

(11:03) - Transition from CrossFit to GORUCK

(16:16) - Leadership and Influential Moments

(22:23) - Building Culture and Community at GORUCK

(26:13) - Planning for CrossFit Games and GORUCK's Role

(34:15) - Affiliate Partnerships and Supporting the Community

(44:11) - Future Initiatives and Experiences with GORUCK

#crossfit #fitness #gym #crossfitgames #podcast #coaching #business

--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support
  continue reading

747 episodes

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