217 - Pernod Acquires Jefferson’s, Festivals, the Artificial Tongue, and EU Tariffs on Bourbon Community Roundtable #36

Bourbon Pursuit

Welcome to Bourbon Heritage Month where it’s full of awesome festivals like Bourbon and Beyond. We dive into the show talking about Pernod's intent to acquire Castle Brands which Jefferson’s is a major portfolio player and if $223 million was a good deal. We comment on PBR's newest whiskey which is aged for a grand total of 5 seconds. Next is looking at the artificial tongue and what this could mean to the future of the industry. We wrap it up examining EU tariffs and it’s impact 1 year later on the whiskey market.

Show Notes:

• This week’s Above the Char with Fred Minnick takes a look back at the Legend Series.
• Let's discuss Bourbon and Beyond.
• Pernod buys Castle Brands for $223 million. https://www.businesswire.com/news/home/20190828005771/en/Pernod-Ricard-Acquire-Castle-Brands-223-Million
• Do you think more smaller brands are going to get bought out?
• Is Pernod trying to get back to bourbon?
• Was this a good buy for Pernod?
• What do you think about PBR making whiskey? https://www.jsonline.com/story/entertainment/beer/2019/08/22/pabst-blue-ribbon-now-making-whiskey-collaboration-new-holland/2086883001/
• Have you all seen Screwball Peanut Butter Whiskey?
• What are your thoughts on the artificial tongue? https://www.geek.com/tech/artificial-tongue-can-taste-subtle-differences-in-whiskey-1798999/
• More secondary markets are gone. What are your thoughts?
• Who do you think is behind the shut downs?
• Tariffs continue to hammer down on bourbon. https://www.reuters.com/article/us-usa-trade-whiskey/us-whiskey-exporters-struggle-after-year-of-eu-tariffs-idUSKCN1V80DN
• What do you think is next for tariffs?
• What impact do tariffs have on the bourbon industry?
• Thanks to Nick from breakingbourbon.com, Brian from sippncorn.com, and Blake from bourbonr.com for joining.