232 - A Better Drinking Culture with Brown-Forman and the KDA

Bourbon Pursuit

Brown-Forman and the Kentucky Distillers' Association are two organizations focused on growing bourbon both domestically and internationally. Taylor Amerman and Ali Mize represent these brands to balance the scales by focusing on ways to promote a better drinking culture. This means awareness of moderation, being inclusive of those who don’t drink, and how more ID checking systems are being installed at distilleries across the state. As we go into the holiday season, please remember to be safe and drink responsibly.

Show Notes:

• Worst Old Fashioned: https://www.esquire.com/food-drink/drinks/a30172952/viral-old-fashioned-cocktail-video-jim-beam-redo/
• The Craft Beverage Modernization and Tax Reform Act: SpirtsUnited.org, https://www.nytimes.com/2019/12/16/business/economy/craft-distilling-liquor-tax.html
• This week’s Above the Char with Fred Minnick talks about control states.
• How did you get into bourbon?
• How did you end up in this position? Tell us about your background.
• Talk about bourbon and the environment.
• What are the responsibilities of your position?
• What's Intellicheck?
• Does it track which distilleries you visit?
• Any concern about upsetting consumers?
• Tell us about what you all are doing with mocktails.
• What did you do with mocktails at Derby?
• What is on the event checklist?
• How do you promote social responsibility in marketing?
• What's next to lobby for?
• Tell us about ride sharing.
• What do you want the listeners to takeaway?
• For more information on responsibility efforts, visit brown-forman.com/responsibility and kybourbontrail.com/responsibility.