A last-minute party with no menu inspiration. A kitchen with no space. A toddler who will only eat buttered pasta. Name your dinner emergency—Bon Appétit is here to help. Dinner SOS is the podcast where we answer desperate home cooks' cries for help. In every episode, food director Chris Morocco and a rotating cast of cooking experts tackle a highly specific conundrum and present two solutions. The caller will pick one, cook through it, and let us know if we successfully helped rescue dinner ...
…
continue reading
Content provided by Bourbon Pursuit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bourbon Pursuit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
471 - Standing Out In A Crowded Market with Seth Benhaim of Broken Barrel
MP3•Episode home
Manage episode 429481267 series 69890
Content provided by Bourbon Pursuit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bourbon Pursuit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves.
Show Notes:
…
continue reading
Show Notes:
- Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing.
- What were you doing with a vodka brand and how did it get into whiskey?
- Where did you see the opportunity to find new types of staves?
- Do you hate making money?
- Why was is so important to have a differentiator compared to what has been done already?
- How does the conversation change when talking to retailers and distributors on being different?
- What did you learn from Ol Smokey and what they did different?
- How far can you go before you lose a consumer with brand education?
- Is there something to a model like yours that can capture consumers of all levels?
- At what point does differentiation go too far?
- Support this podcast on Patreon
894 episodes
MP3•Episode home
Manage episode 429481267 series 69890
Content provided by Bourbon Pursuit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bourbon Pursuit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves.
Show Notes:
…
continue reading
Show Notes:
- Above the Char with Fred Minnick (@fredminnick) talks about eliminating toasted barrels for finishing.
- What were you doing with a vodka brand and how did it get into whiskey?
- Where did you see the opportunity to find new types of staves?
- Do you hate making money?
- Why was is so important to have a differentiator compared to what has been done already?
- How does the conversation change when talking to retailers and distributors on being different?
- What did you learn from Ol Smokey and what they did different?
- How far can you go before you lose a consumer with brand education?
- Is there something to a model like yours that can capture consumers of all levels?
- At what point does differentiation go too far?
- Support this podcast on Patreon
894 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.