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Ep 100: Converting Leads Into Revenue and Planning Next Year's Marketing Strategy with Expert Mat Rogers

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Manage episode 376920574 series 2989306
Content provided by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this special 100th episode, Allan and Eric welcome back Mat Rogers, the COO of Lizard SEM. Mat touches on the importance of planning and setting your marketing goals for the following year by focusing on 5 key components.
Topics include:
Consistency is key to success (2:58)
Optimize website for off-season (6:10)
Track and monitor marketing data (10:31)
Don't overlook digital marketing's impact (17:19)
Utilize off-season for strategic marketing (22:05)
Tailor your marketing plan to budget (25:44)
Use data to scale your company (28:30)
Prepare for success in your business (33:36)

  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 376920574 series 2989306
Content provided by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Bassett and Jake Claus, Eric Bassett, and Jake Claus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this special 100th episode, Allan and Eric welcome back Mat Rogers, the COO of Lizard SEM. Mat touches on the importance of planning and setting your marketing goals for the following year by focusing on 5 key components.
Topics include:
Consistency is key to success (2:58)
Optimize website for off-season (6:10)
Track and monitor marketing data (10:31)
Don't overlook digital marketing's impact (17:19)
Utilize off-season for strategic marketing (22:05)
Tailor your marketing plan to budget (25:44)
Use data to scale your company (28:30)
Prepare for success in your business (33:36)

  continue reading

159 episodes

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