Comic Con International

Comic Lab

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5+ y ago 1:32:43

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Webcomics warlocks Dave Kellett and Brad Guigar talkin’ shop! Dave Kellett has returned from his 20th appearance at Comic Con International in San Diego — and it was a huge success! He shares the strategies he used to beat the odds and make a profit at an incredibly demanding show. Plus... booth barnacles, Hollywood scouts and the religious pugs.

Show notes

00:00 — Religious pugs and other oxymorons
02:34 — The new pedestrianized Comic-Con frontage
05:45 — Hard times in Hall H? — Marvel and Disney's reduced presence impacted foot traffic on the floor
11:51 — Dave's best Comic-Con ever
12:59 — The Webcomics section of the show has shrunk
15:25 — Small Press and Artist Alley
21:19 — Selling long-form vs selling short-form comics
29:24 — Flyer advice
32:33 — The Big Takeaway... the show is about the Experience for most people. It's not about buying your book. And (ironically) understanding that concept can help you improve sales.
37:58 — How can you offer an Experience?
50:38 — Using Instagram to increase convention sales
54:25 — Booth Barnacles
01:05:39 — The most brilliant Booth-Barnacle strategy ever
01:10:06 — Are YOU a Booth Barnacle?
01:17:55 — Think about your visual branding
01:23:39 — Does this mean comic conventions are "back"?
01:26:21 — Hollywood scouts and how to mess with their heads

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Brad Guigar is the creator of Evil Inc and the editor of Webcomics.com

Dave Kellett is the creator of Sheldon and Drive.

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Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

332 episodes