Artwork

Content provided by mike giambattista and Mike giambattista. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by mike giambattista and Mike giambattista or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Navigating Ethics and AI in Business with Pega's Peter van der Putten

33:55
 
Share
 

Manage episode 380152057 series 3481684
Content provided by mike giambattista and Mike giambattista. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by mike giambattista and Mike giambattista or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Peter van der Putten, the Director of PEGA's AI Lab sheds light on how companies can balance the interests of all stakeholders—the company, customers, and citizens. He encourages businesses to prioritize relevance over profit, emphasizing that ethics should not be seen as a constraint but rather as a method to accentuate customer experiences.
We navigate this complex topic, discussing the trade-offs between transparency and accuracy when using AI for marketing decisions. Along the way, we touch on the intricacies of generative AI and proprietary data, and the challenges that accompany their usage. We assure you, now is the time to uncover the importance of ensuring fairness and unbiased automated decisions.
Lastly, prepare to be moved by Peter's insights on the responsible and ethical use of AI in creative works. Highlighting the fundamental principles for deploying AI ethically at an enterprise level, we explore how to inject a human element into the AI process. Balancing value and responsibility is a tricky path to tread, and we discuss how companies can set up processes to scale AI usage responsibly. Join us to expand your understanding of the ethics of AI and how it's shaping the future of business.

  continue reading

Chapters

1. Navigating Ethics and AI in Business with Pega's Peter van der Putten (00:00:00)

2. Ethics and AI in Business (00:00:01)

3. Leveraging AI for Ethical Customer Experiences (00:16:15)

4. Leveraging AI Responsibly and Ethically (00:24:59)

5. Challenges, Expenses, and Ethics of AI (00:32:43)

74 episodes

Artwork
iconShare
 
Manage episode 380152057 series 3481684
Content provided by mike giambattista and Mike giambattista. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by mike giambattista and Mike giambattista or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Peter van der Putten, the Director of PEGA's AI Lab sheds light on how companies can balance the interests of all stakeholders—the company, customers, and citizens. He encourages businesses to prioritize relevance over profit, emphasizing that ethics should not be seen as a constraint but rather as a method to accentuate customer experiences.
We navigate this complex topic, discussing the trade-offs between transparency and accuracy when using AI for marketing decisions. Along the way, we touch on the intricacies of generative AI and proprietary data, and the challenges that accompany their usage. We assure you, now is the time to uncover the importance of ensuring fairness and unbiased automated decisions.
Lastly, prepare to be moved by Peter's insights on the responsible and ethical use of AI in creative works. Highlighting the fundamental principles for deploying AI ethically at an enterprise level, we explore how to inject a human element into the AI process. Balancing value and responsibility is a tricky path to tread, and we discuss how companies can set up processes to scale AI usage responsibly. Join us to expand your understanding of the ethics of AI and how it's shaping the future of business.

  continue reading

Chapters

1. Navigating Ethics and AI in Business with Pega's Peter van der Putten (00:00:00)

2. Ethics and AI in Business (00:00:01)

3. Leveraging AI for Ethical Customer Experiences (00:16:15)

4. Leveraging AI Responsibly and Ethically (00:24:59)

5. Challenges, Expenses, and Ethics of AI (00:32:43)

74 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide