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Episode 13 - What's the purpose of brand purpose?
Manage episode 291137330 series 2918959
Episode Notes
0.00 - 0.20: An introduction to the podcast.
0.22 - 38.47: In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?
38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.
43.49 - 44.12: Outro.
Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey.
External links referenced:
- The Stengel 50 CLICK HERE
- Simon Sinek's TED Talk CLICK HERE
- Richard Shotten's dissection of The Stengel 50 CLICK HERE
- Mark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HERE
- Mark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE
- 'The Halo Effect' by Phil Rosenzweig CLICK HERE
- Vita Coco podcast CLICK HERE
- Share of search video by Les Binet CLICK HERE
- USPS / Ogilvy Chicago / Stand by your mail campaign CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episodes
Manage episode 291137330 series 2918959
Episode Notes
0.00 - 0.20: An introduction to the podcast.
0.22 - 38.47: In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?
38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.
43.49 - 44.12: Outro.
Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey.
External links referenced:
- The Stengel 50 CLICK HERE
- Simon Sinek's TED Talk CLICK HERE
- Richard Shotten's dissection of The Stengel 50 CLICK HERE
- Mark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HERE
- Mark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE
- 'The Halo Effect' by Phil Rosenzweig CLICK HERE
- Vita Coco podcast CLICK HERE
- Share of search video by Les Binet CLICK HERE
- USPS / Ogilvy Chicago / Stand by your mail campaign CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episodes
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