Episode 14 - Talking Marketing technology (with Special Guest Lucy Acheson)

Everybody hates your brand

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3+ y ago 38:38

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Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?

33.34 - 38.09: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about an Xbox Series X promotional stunt and Jen talks about a racy little campaign.....

38.14 - 38.37: Outro.

External links referenced:

The Xbox Series X fridge stunt. CLICK HERE
Pornhub's sex toy advertising campaign. CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE

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