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22: Creating Impactful and Engaging Short-Form Content with Francesca Baccarella
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In today's world of digital media, short-form content has become the go-to medium for delivering information and captivating audiences.
What makes short-form content stand out and make an impact?
Francesca Baccarella, a talented content creator and video producer, highlights the importance of storytelling and always starting with a purpose.
She emphasises the need to understand your target audience and tailor your content to their preferences to capture their attention and stand out in the crowded digital world.
Join me and Francesca as we explore the art of short-form content creation and share with you valuable tips and tricks on how to make videos that inform and engage your audience.
Here are the key takeaways from this episode:
02:24 - Make videos that make your soul feel ignited.
03:42 - Video content is so interactive and gets people engaged.
09:12 - The key is to do what you love.
12:42 - People respond so well to authenticity, especially through short form content.
15:00 - Before shooting a video, always start with a purpose.
20:30 - Feel the fear, but do it anyway.
25:09 - Everyone should have a cherry on top of their life.
About the Guest
Francesca Baccarella is the founder of Cherry On Top Agency, a short-form video marketing agency that helps brands achieve extraordinary growth through the power of video.
Her personal story of adversity during the pandemic led her to discover her passion for combining her love of acting and marketing. She took a risk by leaving her Content Creator job at another digital marketing agency in London to start her own agency.
Despite facing the stereotype of being too young to run a business, Francesca is determined to disrupt the industry and offer a valuable perspective to her clients.
When she's not busy running her business, she enjoys dancing, performing stand-up comedy, and going to the cinema with a gin and tonic in hand.
Connect with Francesca through her Instagram page @cherryontopagency or her LinkedIn account and learn more about what she does on her website cherryota.co.uk
Resources:
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About Me:
I help you lead with fearless authenticity by smashing the self-imposed heteronormative stereotypes that keep you playing small through emotional healing inner child and inherited intergenerational trauma. Create a purposeful life of your unique design by disrupting societal norms and expectations of who you should be. Explore mindfulness, fearless curiosity and loving kindness through the lens of Human Design to thrive as the person you are born to be.
Learn more about my coaching method and join my emotional healing, mindfulness, and music community at melissaindot.com.
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