Ep#3 How to get Clients Today for Free

Fitness Profits with Chris Brown

In this weeks episode I'm going to tell you about a simple method that you can use to get clients fast without spending money on adverts.

Hey, and welcome along. It is your boy, Breezy. We're locked in with a brand new episode of Fitness Profits. Today we're going to be sharing what you should do if your business isn't growing fast enough. Before we get started, I'd love to share with you just a quick moment. If you head over to superfitbusiness.com/podcast, I'm going to ship you a business building kit for free straight away. All right.

Let's dive in. One of the things that I get a lot of messages, emails about daily is like, "Chris, I seem to be busting my ass, but stuff isn't going right. When is it going to work for me? I don't have enough clients. I need clients fast. I'm just not sure how to get them." What we start to think is like, "All right, Facebook ads are going to be the magic bullet, the thing that's going to cure it. Facebook ads are going to be the thing that's going to help me out." The holy grail of fitness marketing. Dudes out there telling you that they can run your ads, your marketing, etc., etc., etc. However, if you're in a situation right now where you're stuck, you are stuck, and you don't have a tonne of cash available, then the risk of Facebook ads can be quite daunting. I think there are a lot of other methods that we can tap into right now.

You see, the challenge with it all is that I see people who teach ads or share Facebook ad strategies. They think tactically. When they talk about advertising is this, it's that, it's the other. I'm a numbers guy. I'm driven by numbers. Believe me, when I do advertising, I want to know exactly what's going on number wise. However, marketing is not a transaction. Marketing is a relationship. Marketing is about building a relationship. I believe anyone in the fitness industry should be able to get their business to two, three, four grand a month based on reputation and results alone. Reputation, good will, results, referrals. You should be able to grow a decent business. If you're not at that level right now, then you need to start sharing the results that you got, you need to get better results with your clients. Because, quite honestly, you can build it on reputation, hard work alone to that level.

But what if you're at a decent level, okay, you're three, four K per month, and you just can't seem to break past it? You're working hard or working hard as hell and not generating what you want. Chatting with a client, John, the other day. He was hit with a tax bill. He was hit with a car repair. He was hit with a few other different costs that just wiped him out completely. He started panicking. He started going into the spiral. You know what it's like. I joked about it at our seminar the other week, and I started saying, "Suddenly there's a challenge. Then quickly in your mind, you start spiralling out of control. Before you know it, you're homeless, on the street.

Your wife or your husband has left you. Your boyfriend has left you. You've got nobody around." Our mind is crazy like that. It can play crazy tricks. John was messaging me frantically, "What am I going to do? Chris, I've got this massive bill. It's come. It's wiped me out financially. Don't really have that much money available for ads. The money I do have, I'm a bit scared to spend it." I was like, "Dude, look. You've got great reputation. You've got great results. We don't need to necessarily use ads."

So here's what we're going to do." What we did is we put a twenty-eight day challenge together. John has online and offline business. About 60-70% online. About 30% in person. He has a great following. We put together a twenty-eight day challenge. I said, "Look, dude, we're going to put a twenty-eight day challenge together." I wrote him a quick status. It was something of the lines of, "Looking for a couple of super motivated guys to get involved in a twenty-eight day challenge. There is an investment involved. You're going to work super hard. It's not for everybody. But if you're looking to get stronger and drop a bit of fat in the next four weeks, I want to try out a brand new training system on you. Shoot me a private message and we'll get in touch." Within literally, right, this morning, less than twenty-four hours. This was yesterday afternoon. This morning, he has now collected 700 quid. Just from a Facebook status.

Because there are people in your audience and your world right now who are ready, willing, and able to pay cash. You don't always have to go direct response marketing. In fact, if you focus on audio ... Audio? Audio ... Audience building, you'll be able to extract clients from your audience naturally, without having to spend a tonne of money on ads.

Here's what we did. Free challenge. Well, there's a number of things. We didn't do a free challenge. We put up a status about a challenge around becoming some kind of experiment guinea pig type thing, "I've got a new programme. We're looking for people to road test it. There is an investment, but you'll get a better deal." Number two, we sent an SPER email, short personal expecting a response. Dean Jackson, marketing legend, first coined the term. It was around a nine word email. Basically all you do is to send a short email to your list, saying, "Looking to do this?" Whatever he benefit is that you help them with, "Are you looking to do x? If so, I've got a few spaces available to help people with." The traditional email is just nine words, "Are you looking to achieve x?" But we did a kind of fleshed out version of that. We add a little bit more padding to it. A bunch of leads through his email list that he already had existing. His list is about 150 people. If you have the mindset thinking that, "Well, he must have thousands of people on his list," no. About 150 people, of which 20-30% will open everyday. A few leads through there.

Then a list of old clients. Send a bunch of texts to old clients with the same offer. Literally within we're talking twelve hours, seven people paid 100 quid, and I reckon by the end of the week, we'll easily get twenty, twenty-five, thirty people on board.

If you need clients fast right now, number one, try to extract from your current assets, your social media. Whatever channel you've got, whether it's Instagram, your Facebook, your Snapchat, whatever you're using right now, put together a simple offer that's based around the thing that you have. With John, a twenty-eight day challenge was easy because we already had that in place. It already linked up with his twelve week programme. It allows us to have people integrated in the first week, first month, and then us continue them into a longer programme, so there's back end potential in it. Number two, use whatever small email list you have, whether that's only past clients alone. Number two, text every client that you've ever worked with a short message saying, "Hey, we worked together awhile ago. I have this thing coming up. It might be a great fit for you. Are you interested?" That's it. It literally just has to be short, conversational, and end in a question so that they respond.

You know what? If you make this transition to understanding that there are clients everywhere, there are people ready to buy everywhere. People love to buy. They just need the right offer in front of them.

John is freaking out, spiralling out of control, wondering where his next bit of cash is going to come from. His recurring bill and stuff wasn't coming for a couple of weeks, and literally, we will finish the week on probably two grand, which is two grand more than he would have ever had. This is not from running ads. This is not from doing any kind of Facebook ad strategy or anything like that. It's literally from tapping into existing sources of clientele and prospects, and that is it.

When you start to think bigger than just, "I need to dial in my ads or I need to get more clients," and you start to think a little bit more strategically and reverse engineer the whole thing, it becomes very easy.

If you're struggling or clients right now, you need to get them fast, that's what I recommend are three things: a short email to your list, free challenge if you don't have anything that you could sell, or a position paid offer like John's through your old clients also.

It's been awesome. Your boy Breezy. Fitness Profits and superfitbusiness.com. Take care. Catch you with the next episode. Bye bye.

Thanks so much for tuning in. We hope you enjoyed the show. You can follow along with other content pieces, videos, and live training over at superfitbusiness.com. If you'd love a bundle of gifts to build your business, go over to superfitbusiness.com/podcast right now, and we'll ship you a business building kit right away. Don't forget. Leave a review, subscribe to the podcast for future episodes, and share it with your fellow fit pros. Together, let's make the fitness industry a better place. Take care. Bye bye.