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Jim Barr - Bowflex Rebrand & Sticking To The Northstar

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Manage episode 388618681 series 1757122
Content provided by Eric Malzone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Malzone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to product development. Jim emphasizes the importance of understanding consumer behavior and building emotional connections with the brand, offering valuable insights into the future of home fitness equipment and the evolving trends in adaptive fitness.

LINKS:

https://corporate.bowflex.com

https://www.wrkout.com/

  continue reading

409 episodes

Artwork
iconShare
 
Manage episode 388618681 series 1757122
Content provided by Eric Malzone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Malzone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to product development. Jim emphasizes the importance of understanding consumer behavior and building emotional connections with the brand, offering valuable insights into the future of home fitness equipment and the evolving trends in adaptive fitness.

LINKS:

https://corporate.bowflex.com

https://www.wrkout.com/

  continue reading

409 episodes

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