show episodes
 
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, the co-founder of Level 5 Mentors, interviews the brightest movers and shakers in the fitness industry. Topics will vary covering best business practices, marketing secrets, technological advances, and much more. If you're a fitness professional, this is how you keep your edge sharp.
 
Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do. Themed shows include In The Trenches, where an owner shares a strategy ...
 
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show series
 
Join host, Sarah Pellegrino as she discusses the important anchors that make up IHRSA with Brent Darden, their new and improved membership options with Nicole Johnson, and the details about this year’s cannot miss ‘Super Bowl’ of a convention in October with Luke Ablondi!By Active Management
 
Discover the fast forward movement of technology in the fitness industry since the start of the pandemic. Dr. Michael Rucker breaks down how the pandemic has pushed along technology in the industry and which technology is here to stay and which ones are possible fads. Don't miss this educational episode to bring technology into your club.…
 
Stuart Brauer is a 15-year student of strength and conditioning, and he was fortunate to find CrossFit in 2006. Since then he's dedicated his life to building a fitness business simply based on the pursuit of excellence. From humble beginnings making three figures and running park workouts to owning a million-dollar gym, he's now ventured into busi…
 
Sarah Luna is the President of Xponential Fitness, a curator of leading brands across each vertical of the boutique fitness industry. Sarah's story of how she turned her passion into a full time fitness career is inspiring. Take a listen as Sarah not only encourages the listeners to dive into their passion, but she also talks about the benefits of …
 
Dr. Mike T. Nelson spent 18 years of his university life learning how the human body works, specifically focusing on how to properly condition it to burn fat and become stronger, more flexible, and healthier. He has a Ph.D. in Exercise Physiology, a BA in Natural Science, and an MS in Biomechanics. He’s also an adjunct professor and a member of the…
 
Hank turns up the heat on the customer service and customer experience. By making a few small changes, to your level of customer service, your club can crush the competition! Follow along for Hank’s 14 service points and a “how-to” guide on implementing them. Plus, Hank explains the definition behind “Surprise and Delight.”…
 
Justin Marston is a serial entrepreneur, having built two enterprise software companies and a marketplace. Now he's focused on e-fitness with Tribe - a platform empowering local and grassroots fitness creators to do interactive workouts with their members and fans. Links: https://www.linkedin.com/in/justinmarston/ https://www.tribe.fitness/ Connect…
 
Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Rick’s business journey began with his original personal training studio which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Geor…
 
As our lives begin to get back to a level of normalcy and your members transition back to your clubs, it’s more important than ever to capitalize on their energy and provide them with an amazing, welcome back, group fitness experience! Learn from the experts of live events, Les Mills, on best practices when planning an event, who to include, and im…
 
In this episode, we’re still with Natalia Karbasova, founder of FitTech Summit and with Sami Asikainen A serial entrepreneur. Deep experience managing cross-functional teams, Go-to-Market, building complex products, scaling and innovation. He’d built, exited and helped grow multiple companies in tech and health ranging from startups to post series …
 
Christa's energy and passion for boutique fitness shines brightly in this episode of The Fitness Business Podcast. She delivers an important message to all studio owners about how important it is to create and build a strategic business plan. One of the key messages she delivers is how important it is to know your community and to cater to their ne…
 
This episode is the second part of three series for FitTech Summit, and again, I am with Natalia Karbasova, founder of FitTech Summit and we are both excited to dive into Joel's wealth of knowledge when it comes to the area of recovery and regeneration. Joel Jamieson is widely considered one of the world’s foremost authorities on strength and condi…
 
This episode is the first of three part series for the Future of Fitness, just about the FitTech Summit and all the fascinating interesting things that are happening right now, as far as fitness technology and to give a little background on what the FitTech Summit is. In this episode, we have Natalia Karbasova, founder of FitTech Summit and Andreas…
 
The Fitness Business Podcast Fanatics share their views on the new direction of the industry, post-covid. They discuss their thoughts and insights on the changes that have taken place, which of these changes they forsee will continue, the new way to market the fitness clubs and boutiques and they shine some insights on how to reignite the fitness i…
 
Brandon brings an edgy fitness approach to the valuable experience he’s earned as a professional athlete, personal trainer, gym owner and now Co-Founder and Chief Concept Officer of MADabolic. Convinced that strength & conditioning was essential to his hockey career, he immersed himself in the fundamental elements of Power Lifting, Interval Weight …
 
Named as Canada’s most promising young HR leader, Jomana Elwenni is a strategic HR Executive with progressive experience in demanding, global environments in the Fitness, Retail, and Hospitality worlds. Jomana is currently the Director of Human Resources for Orangetheory Fitness Canada. Championing national leadership and management of full range o…
 
Most fitness businesses hear the word "referral" and think of member or client referrals, but in this episode, Michael delivers an amazing insight on how to find referrals outside of your fitness walls. He poses the questions...."how well do you view your relationships with other businesses in your community." By creating partnerships with other bu…
 
Growson Edwards is the Founder & CEO at CIPIO.ai. He is a technical expert and a true professional. He has a unique sense of business objectives and the latest technology and knows how to blend both. Growson is a highly trusted resource and advisor when it comes to leveraging technology to achieve strategic business objectives. Connect with him: ht…
 
Life is too short not to love your work. Discover Strength, believes you should be able to build the career you want while doing work that changes lives. Imagine owning a distinguished fitness business, back by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by expert, educated personal trainers. Ima…
 
In this episode, Pete McCall discusses the importance of staff training and making your team members better by focusing on individual and team development. He also discusses, that despite budget cuts there are creative ways to continue to educate your staff without spending a lot of money. You won't want to miss this episode, so you can start your …
 
Eamon Lloyd is the Senior Director - Head of Partnerships UK, Ireland & Netherlands at Gympass. They are on a mission to make Wellbeing Universal, and with it forge long-term operator partnerships, which see true mutual benefits. They are the UK leaders in corporate fitness sales, uniting employees from their corporate partners with a curated netwo…
 
As the fitness industry comes back stronger than ever in 2021, now is as a great time to reimagine your business: who are you aligned with? Who are you doing business with? Who is cheering you on? Who is your customer and what do they want now? If something or a certain partnership isn’t aligning with your goals going forward it may be time to reim…
 
Mark Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author. His blog {grow} is hailed as one of the top marketing blogs in the world. Mark shares his new book Cumulative Advantage: How to build momentum for your ideas, business and life against all odds with our Fitness Business Podcast family.…
 
Jonathan Puskas is a former World Record holder (cycling) and accomplished Operations and Human Resources executive with two decades of experience in Human Performance supporting organizations ranging from non-profit start-ups to Fortune 100 companies including Intel, Microsoft, Nike, adidas, Google, and the U.S. Navy. Connect with us: www.futureof…
 
David Freeman is a health and fitness professional that has been in the fitness industry for 15 years. He is the National Digital Performer Brand Manager| LT Inclusion Council Director with Life Time The Healthy Way of Life Company. He has been featured on the cover of Experience Life Magazine as an innovator within the health and fitness industry,…
 
Frank is passionate about creating a little L.I.P. Service, that is, Leadership, Inspiration and People Management. That servant leader mindset is used to formulate actionable and executable initiatives for his clients as explained in this episode.By Active Management
 
This week we have Andy Peat, he has had an extraordinary journey in fitness. He's been a franchisee, sales manager and CEO at Lift Brands, which manages the Snap Fitness franchise chain. While he admits franchising has its challenges, he's an advocate for a business model that provides easy access to business opportunities. connect with us: www.fut…
 
Looking for a creative way to bring residual income into your gym, group fitness or personal training program? Youth fitness is quickly growing as one of the top "add-on" programs in the fitness industry. With children becoming more sedentary, due to the pandemic, and parents looking for a way to get their child off the coach or away from the video…
 
Juliet Starrett is an entrepreneur, attorney, author, and podcaster. She is co-founder and CEO of TheReadyState.com, which has revolutionized how athletes think about human movement and athletic performance as well as former CEO of San Francisco CrossFit, one of the first 50 CrossFit affiliates. She is the co-author of the Wall Street Journal Bests…
 
On today’s show we welcome Jeffrey Kazmucha. Jeffrey is the founder of AMP Venture Partners. We dive into a number of hot topics including digital innovation, market strategy, and the potential of future CRM’s marrying the Doctor, patient and Personal Trainer relationships together. Jeffrey also touches on his beliefs around budding technologies li…
 
Lisa stresses the importance of integrating medical fitness into the fitness community. Personal trainers should take the opportunity to add to their tool box and become a specialist in training clients with chronic disease and health issues. Lisa talks about the opportunities that MedFit Network provides to fitness professionals across the world. …
 
Street Parking was founded by Julian and Miranda Alcaraz in 2016. Miranda – after 15 years in the fitness industry, 8 years on CrossFit HQ seminar staff, and 8 years competing in CrossFit. Julian – after 10 years in the fitness industry, and 5 years competing in CrossFit. Both having trained and competed at the highest level – the CrossFit Games – …
 
Have you been considering remodelling your health club or are you ready to begin construction on your new health club? Do you have an in-club design in your head that no architect or general contractor has yet to get correct? If you’re wanting to make the designs in your head come to life then, Fitness Business Podcast Episode 347 – The Value Propo…
 
Nathalie brings her positive mindset skills to the Fitness Business Podcast. She shares her 2 step process on how to change your language and begin to talk to your brain (your personal assistant) in a positive manner. Finding the confidence and clarity to unlock your full potential is what this confidence expert is all about!…
 
Conor O'Loughlin is the CEO of Glofox. Having played professional rugby for an 8 year period with Connacht, subsequently built out a web and app development business which provided tech services on a consultancy basis. Through this business Conor and his co-founders (Anthony Kelly and Finn Hegarty) recognised how the fitness industry has evolved an…
 
Kevin Mullins is the author of a unique calendar style book entitled, Day by Day: The Personal Trainer's Blueprint to Achieving Ultimate Success. This book was written to help personal trainers all across the globe build their pt business and their relations with existing clients. Kevin is also the Director of Product Development for The St. James …
 
Marc Zionts is an executive, athlete, and environmentalist and has been successfully leading companies since 1987. Zionts is the Executive Chairman of Precision Nutrition, a BV Investment Partners portfolio company. We talk about building resilience in coaching like partnerships with clients to optimize health, well-being through developing and sus…
 
In today's episode, Annette gives her professional advice on how to improve a club's ability to connect with the customer and provide a customer experience that's worth talking about. Listen and learn, as Annette teaches us how journey mapping can assist in that connection along with bringing "the customer into your team meetings."…
 
Kelly Starrett is a CrossFit trainer, physical therapist, author, and speaker. His 2013 fitness book, Becoming a Supple Leopard, was featured on The New York Times bestselling sportsbooks list. He is a co-founder, with his wife Juliet Starrett, of the fitness website MobilityWOD. He created The Ready State Virtual Mobility Coach. It’s like having a…
 
Organic marketing is the base for all fitness marketing in this day and age. Luke preaches consistency and making sure your content speaks to your following. In this episode, Luke focuses on the benefits of organic marketing as well as the biggest mistakes to avoid and if he could offer up one piece of advice it would be, "get your followers to buy…
 
Reed Davis, Board Certified Holistic Health Practitioner (HHP) and Certified Nutritional Therapist (CNT), is an expert in functional lab testing and holistic lifestyle medicine. Over 20 years ago, Reed Davis recognized people were caught in a “cycle of trial and error” and he committed to being the last person they needed to see. While working with…
 
Do you ever wonder if you’re using your software systems to the fullest extent? Are you confident in the quality of data you’re receiving from your current systems? Do you truly feel that you have made your member processes simple enough so that members can engage with your business when and where they want to? The team at ASF Payment Solutions & C…
 
In today's episode Brittany talks about automating processes and getting them to the point where you, the owner or general manager, can step away from the business for a period of time and still have the business run efficiently and effectively. Brittney is a processes guru and loves to share her journey, with other fitness business owners, how she…
 
Robb Wolf is a former research biochemist, a 2X New York Times/WSJ Best Selling author of The Paleo Solution and Wired To Eat. Robb has transformed the lives of hundreds of thousands of people around the world via his top ranked iTunes podcast, (The Healthy Rebellion Radio, The Paleo Solution Podcast) books, and seminars. Robb has functioned as a r…
 
In this episode, Nick answers top marketing questions to help owners promote their businesses for 2021. Listen to Nick's top advice for optimal advertising on social media platforms. Nick also stresses the importance of on-line reviews and gives advice on how to gather more reviews for your future members to read…
 
Dan Uyemura and I talked about our own ways on how we use social media, how to be more creative with online fitness/health marketing strategies than ever and get useful social media strategies for 2021! Dan is a lifelong web application developer turned gym owner that saw a glaring hole in the gym management software space and decided to fill it. H…
 
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