We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the ...
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Welcome to the #1 Fitness Business Podcast, the ultimate resource for fitness business owners, managers, and team members. Our weekly show features international experts covering leadership, sales, marketing, retention, personal growth, and more. Get exclusive behind-the-scenes interviews with industry legends and business experts. Whether you're a gym owner, department manager, salesperson, or personal trainer, our interviews will help you thrive in the fitness industry. Join us now for inv ...
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Future of Fitness


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Troy Taylor - Tonal & The Future of "Intelligent Fitness"
57:04
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In this engaging podcast episode, Eric Malzone interviews Troy Taylor, an expert in sports science and a key player in Tonal's performance innovation department. The conversation spans Troy's journey from elite sports to Tonal, delving into the evolution of fitness technology and the shift from "connected fitness" to "intelligent fitness." Troy emp…
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Future of Fitness


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Udaiyan "UJ" Jatar - Tecton & Changing Human Behavior At Scale
50:39
50:39
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In this podcast episode, Eric Malzone talks with Udaiyan Jatar (UJ) about Tecton, a brand that focuses on ketone products. They discuss how Tecton is growing its brand by initially targeting early adopters, influencers, and athletes before reaching a larger audience. UJ explains how the brand is dedicated to educating people about the science of ke…
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Future of Fitness


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Matthew Maruca - Ra Optics & Better Health Through Better Eyewear
1:12:10
1:12:10
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1:12:10
In this podcast episode, Eric Malzone interviews Matthew Maruca, the founder and CEO of Ra Optics, delving into his remarkable journey from overcoming health issues in high school to establishing a successful business in blue light protection eyewear at the age of 18. Maruca shares pivotal moments, from a transformative foreign exchange program to …
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Juliet Starrett & Alex Alimanestianu - Quarterly Earnings Reports, Peloton's Future, Peter Attia's "Outlive"
1:03:43
1:03:43
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In this podcast episode, Eric Malzone, Juliet Starrett, and Alex Alimanestianu dissect recent earnings reports from fitness industry giants like Peloton, Lifetime, and Planet Fitness. Alex delves into the unexpected CEO departure drama at Planet Fitness and the subsequent stock rebound. The conversation shifts to concerns about Lifetime's stock dec…
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The Fitness Business Podcast


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527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett
23:28
23:28
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23:28
The Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled wi…
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Ian Mullane - KeepMe.AI & The State of AI in Fitness
53:28
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In this episode, Eric Malzone chats with Ian Mullane, the founder of Keepme, about how artificial intelligence (AI) is changing the fitness game. They discuss Keepme's success in using AI to keep gym members engaged and improve sales. Ian breaks down the power of AI, from predicting member actions to creating personalized content. The conversation …
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Rick Mayo - Alloy Personal Training & A Simple Brand Promise
51:34
51:34
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In this episode, Eric Malzone and Rick Mayo discuss the state of the fitness industry, highlighting the growth of Rick's fitness concept, Alloy, with a focus on franchising. They emphasize the advantages of catering to a specific personal training avatar, the 45 to 65 age group, and the benefits of intimate customer relationships. They touch upon t…
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Kamal Obbad - Nebula Genomics & Accessible Genetic Testing
49:11
49:11
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In this episode, host Eric Malzone welcomes Kamal Obbad, co-founder of Nebula Genomics, to explore the fascinating world of genetic testing and personalized genomics. Kamal shares insights into Nebula Genomics' mission to make whole genome sequencing more accessible and affordable for consumers, offering tools for exploring their DNA. They discuss …
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Future of Fitness


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Kory Angelin - The DRIPBar & A Great Customer Experience
50:12
50:12
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In this episode, Kory Angelin, President of The DRIPBar, takes us on a captivating journey through the fitness industry and shares valuable insights on crafting an exceptional customer experience. He underscores the pivotal role of genuine conversations and storytelling in building trust and connections with customers. Kory's wisdom resonates throu…
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526 The Value Proposition for Connected Fitness with Echelon Fitness
27:23
27:23
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27:23
Lou Lentine believes connected fitness is here to stay, as it offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health. Summary: Join Sarah…
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Future of Fitness


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Dr. Florence Comite - Groq Health & Reverse Aging For The Masses
52:57
52:57
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In this episode, host Eric Malzone is joined by the brilliant Dr. Florence Comite, a pioneer in the realm of reversing aging and precision medicine. Dr. Comite delves into the world of personalized health, shedding light on the innovative use of continuous glucose monitoring and blood biomarkers to determine one's biological age. She emphasizes the…
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525 Tim Keightley: Lessons of a Fitness LIFEtime "Live It Fully Everyday"
34:33
34:33
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34:33
The passion that fills today's episode is inspiring. Tim Keightley has dedicated his professional career to making a difference in the fitness industry. His journey is incredible and worth a listen as he shares what he has learned along the way. From his time in the British Royal Marines to his leadership roles in fitness clubs, Tim provides valuab…
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Future of Fitness


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Andrew Sugerman - Centr & Accessible Holistic Wellness
51:09
51:09
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51:09
In this episode, Eric Malzone hosts Andrew Sugerman, the CEO of Centr, a holistic wellness platform. They explore Centr's mission to democratize wellness and make it accessible to all, encompassing fitness, nutrition, and mental health. Andrew discusses the importance of mental fitness alongside physical health and the significance of building a su…
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524 Mastering the Art of Selling Personal Training with Anthony Amen
37:46
37:46
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Learn how to take your personal training business to new heights with Anthony Amen, the owner and visionary behind Redefine Fitness in New York. Anthony shares his expertise in selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take befor…
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Dr. Jason Wersland - Therabody Beauty and The New "F" Series
51:43
51:43
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In this episode, Dr. Jason Wersland delves into the remarkable growth and evolution of TheraBody over the last 19 months. The conversation covers a spectrum of topics, from TheraBody's journey in the wellness and recovery industry to the exciting new product releases in the F series – the "Relief," the "Sense," and the "Pro Plus." Dr. Wersland shar…
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Future of Fitness


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David Van Daff - The Many Evolutions of "Health Clubs"
55:56
55:56
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In this podcast episode, Eric Malzone engages in a conversation with David Van Daff, the Director of Global Industry Development for NASM, at a fitness trade show in Los Angeles. They delve into the evolution of the fitness industry, with a particular focus on health clubs. David reflects on how health clubs have changed over the past 27 years, shi…
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523 Terry Blachek: How to Build a Dream Team for Your Fitness Business
25:22
25:22
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Terry Blachek, CEO and owner of Austin Fitness Group, LLC, which operates 133 Orangetheory studios across Texas, Arizona, and Kansas, shares his insights on building a dream team and cultivating a successful and productive work environment. Terry Blachek is a seasoned leader and entrepreneur with extensive experience in the fitness industry. He has…
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Future of Fitness


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William Coker - Fibr - Cracking The Code of Talent Acquisition
52:46
52:46
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In this episode, Eric Malzone engages in a compelling conversation with William Coker, diving into the future of the fitness industry and the groundbreaking launch of the "Fibr" app. Coker, drawing from his extensive experience in the fitness realm and military service, sheds light on the prevalent staffing challenges faced by fitness organizations…
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522 The ChatGPT Revolution & Simplifying Your Life with Donna McGeorge
26:02
26:02
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Donna McGeorge joins the Fitness Business podcast to discuss the power of ChatGPT (also known as Charlie) in improving productivity. ChatGPT is a language model that can generate written content based on a vast amount of data it has been trained on. Donna explains that ChatGPT can be a valuable tool for fitness business owners in various aspects of…
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Future of Fitness


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Garrett Marshall - Xponential & Meta Partner for Virtual REALity
53:41
53:41
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In this podcast episode, Garrett Marshall discusses the rapidly evolving landscape of digital fitness and its impact on the fitness industry. He shares insights into the challenges faced by fitness operators in terms of unit-level economics and explores opportunities for integrating digital fitness into business models. Garrett also unveils an exci…
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521 The Value Proposition for Going Global with FIT Summit
12:17
12:17
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12:17
Join Sarah Pellegrino as she speaks with Ross Campbell, CEO of FIT Summit, all the way in Singapore for September’s Value Proposition episode. FIT Summit is a global, business network for the health, fitness and wellness industry, with a focus on the Asia-Pacific market. FIT manages many business networks and events and produces exclusive business …
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The Fitness Business Podcast


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520 4 Step Process for Handling Customer Complaints with Hank Ebeling
32:21
32:21
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Hank Ebeling is the founder and owner of H4 Training. He is passionate about helping small businesses transform their customer service and elevate their customers' experience. Hank is the author of the book "Crushing the Competition with Service" and has created an online course called "Superhero Service Super Profits" to help businesses deliver ou…
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In this podcast episode, Eric Malzone and Jack Thomas discuss the fitness industry in Asia. They reflect on past interviews, explore the impact of the pandemic on Asian fitness, and highlight trends from the Fit Summit. They introduced "The Fit Guide," an initiative evaluating fitness studios and promoting transparency. The conversation emphasizes …
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519 Mastering the Instagram Algorithm with Joanne Hernon
29:15
29:15
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29:15
Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan. Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Ins…
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Future of Fitness


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Bruce Smith - Hydrow & Live Outdoor Reality
50:28
50:28
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Join host Eric Malzone in this engaging podcast as he sits down with Bruce Smith, the CEO and founder of Hydrow. Bruce delves into the world of creating an immersive rowing experience at home, emphasizing the importance of capturing the essence of rowing and translating it into a digital experience. Learn how Hydrow combines software and hardware t…
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518 Thinking Ahead Roundtable: The Prospects of AI, AR and VR and the Potential Impact on the Fitness Industry
46:14
46:14
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46:14
Jason Stolwell leads a roundtable discussion with three expert guests on the prospects of artificial intelligence (AI), artificial reality (AR), and virtual reality (VR) in the fitness industry. The guests discuss the potential impact of these technologies and where fitness businesses should make strategic capital investments in the next three to f…
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In this episode, host Eric Malzone sits down with special guest Tom Dowd to dive deep into the evolution and future prospects of F45. Tom shares his journey of getting involved with F45, initially through an investment with Mark Wahlberg, and sheds light on the challenges the company encountered along the way, including operational efficiency and p…
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Future of Fitness


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Mike Arce - Loud Rumor & Fundamental Principles for More Profitable Gyms
49:35
49:35
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49:35
In this episode, host Eric Malzone interviews Mike Arce, CEO, and Founder of Loud Rumor, as they delve into various aspects of helping gym owners succeed in the fitness industry. Mike emphasizes the importance of focusing on profit, pricing, and marketing strategies while highlighting the distinction between business owners and entrepreneurs. He di…
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517 Chad Bryant: 30 Days to Make a New Employee Soar
23:32
23:32
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Are you struggling to find highly engaged employees for your fitness business? Discover the key to building a high-performance team in your fitness business. Learn how to identify and attract the right candidates from workplace culture expert Chad Bryant. Chad Bryant, owner of CWB Workplace Culture Consulting Company and Fitness Director at Raintre…
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Mike Taylor - BeaverFit & Bespoke Training Solutions
45:36
45:36
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45:36
In this episode, join us in an exhilarating conversation with special guest Mike Taylor, co-founder of BeaverFit. Prepare to be inspired as Mike delves into the captivating story of BeaverFit's rise as a pioneer in outdoor fitness solutions. From their humble beginnings as a niche rig business in the UK to becoming industry leaders in container gym…
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516 Will Guidara: Unreasonable Hospitality in the Fitness Industry
31:05
31:05
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31:05
Hospitality isn't just for restaurants. Learn how to create unforgettable experiences for your customers and build loyalty in your fitness business. Will Guidara, author of "Unreasonable Hospitality" and former co-owner of Eleven Madison Park, shares his insights on hospitality and how it can be applied to the fitness industry. He emphasizes the im…
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Juliet Starrett & Alex Alimanestianu - Industry Deep Dive: Planet Fitness, Xponential, Life Time, Fuzzy Panda, Semaglutide, & "Built To Move"
1:01:32
1:01:32
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Join host Eric Malzone in a series of enlightening podcast episodes as he sits down with industry titans Juliet Starrett and Alex Alimanestianu on the Future Fitness Podcast's Industry Round Table. In this episode, they unravel the intricate threads of the fitness and wellness world. From dissecting the remarkable financial rebounds of key players …
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515 The Value Proposition for the Fitness Industry Suppliers Association
21:59
21:59
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21:59
Join Sarah Pellegrino as she speaks with Sal Pellegrino & Chris Torggler on the history of the Fitness Industry Suppliers Association, how they connect great products with great people, upcoming events, and their visions for a successful 2024 & beyond! Join Sal Pellegrino and Chris Torggler on The Value Proposition for the Fitness Industry Supplier…
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514 Brick by Brick: Steps to a Successful Fitness Business with Landon Burningham
34:54
34:54
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Landon Burningham, a multi-fitness club owner, joins the Fitness Business Podcast to discuss the importance of mastering the fundamentals of business. Landon's fitness business success has come from mastering the fundamentals with constancy, and using these fundamentals to build a deep rooted foundation that can weather the ebbs and flows of busine…
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Future of Fitness


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Dan Freed - Thesis & The Rise of Nootropics
43:07
43:07
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43:07
In this episode, Eric Malzone interviews Dan Freed, the visionary founder of a groundbreaking nootropics company called "Thesis". Tune in as Dan shares his remarkable journey from overcoming personal challenges to creating a thriving business that transforms lives through cognitive enhancement. Discover how Dan's personal experience with ADHD and n…
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513 Sydnie and Zack Whitmer: CycleBar Owners Make Money from Theme Based Classes
31:26
31:26
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Looking for a great way to pick up some surplus income plus improve retention while picking up some new members? Take a listen to how Sydnie and Zack Whitmer have successfully perfected fee-based theme classes and off-site classes. The numbers don't lie, and they have been crushing it out of the park. Wait until you hear about their journey, and mo…
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Chris Minor & Ajay Nwosu - Fuel Venture Studio & Coact Capital
50:14
50:14
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In this episode, Eric talks with Chris Minor and Ajay Nwosu. With a wealth of experience in the fitness, wellness, and sports technology industry, Chris and Ajay share their unique backgrounds and insights. Chris details his journey from owning a sports performance center to founding COACT Capital, an angel fund that invests in fitness and sports t…
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512 Current Fitness Industry Challenges with JT
27:15
27:15
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27:15
Elevate your fitness business with industry guru Justin Tamsett! Get ready for explosive insights, trends, and strategies to dominate the game. In this show, you'll hear about: Getting the right people by being an employer of choice Power of social media, not sales media We are still a sales business, but we can be better Sharpen the soft skills of…
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In this episode, host Eric Malzone sits down with Bill Davis, CEO of ABC Fitness, to discuss various topics in the fitness industry. They delve into the recent IHRSA event and the positive response to their rebranding strategy. Davis explains the importance of culture fit and differentiation when considering whether to build, buy, or partner with a…
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511 Podcasting to Grow Your Business with Kelly Smith
25:37
25:37
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25:37
Build your credibility and authority in your fitness niche with podcasting. Kelly Smith, the host of the "Mindful in Minutes" podcast, shares her insights on how podcasting can help build credibility and authority in your fitness business. Learn how to create a deeper connection, through podcasting, that will directly have a positive effect on your…
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Future of Fitness


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Jessica Klodnicki - KT & The Art of Rebranding
51:37
51:37
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In this podcast episode, Eric Malzone sits down with Jessica Klodnicki, the CEO of KT Tape, a company specializing in kinesiology tape for pain relief and recovery in sports and outdoor activities. They delve into the rebranding process of KT Tape, aiming to expand its target audience beyond top-tier athletes to everyday individuals seeking pain re…
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510 Nikki Rausch: Successful Strategies for Relationship Sales
28:25
28:25
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Are you ready to make more money? By listening to today's podcast, you will learn what to say and how to say it to up level your influence and income. The small tips in this episode are guaranteed to change your sales approach. Get contact information and more show notes here: https://fitnessbusinesspodcast.com/510 Nikki Rausch is the CEO of Sales …
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Future of Fitness


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Jacob Rothman - Perch & Quantifying Strength
46:50
46:50
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Jacob Rothman, a distinguished sportsman from MIT, faced a setback when he suffered a herniated disc during a typical workout session. During his recovery phase, he began contemplating innovative solutions to assist athletes in accurately assessing their workouts in the weight room, ultimately reducing the risk of injuries and enhancing overall per…
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509 The Value Proposition for Igniting Your Passion
12:33
12:33
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Join Sarah Pellegrino as she speaks with Mel Tempest, 20+ year fitness business operator and organizer of the Ignite Fitness Business Event taking place September 14, 2023! Hear what’s unique about this Australian event and why YOU need to attend! Show Summary: Calling all Melbourne fitness business professionals – are you ready for the Ignite Fitn…
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508 Steph Tuss: Holding Your Team Accountable: Creating a Culture of Accountability in Your Business
31:10
31:10
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Steph Tuss, CEO of Life Is Now, joins the Fitness Business Podcast to discuss the importance of accountability in teams. She emphasizes the need for a clear vision communicated to the team, as well as agreed-upon measures of success. Tuss believes accountability should be a collaborative process, with leaders supporting their team members in achiev…
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Future of Fitness


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Scott Burgett & Andy Beckman - Garmin & The Future of Digital Health
50:03
50:03
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In this podcast episode, Eric Malzone interviews Scott Burgett and Andy Beckman from Garmin to explore the future of fitness and Garmin's role in the health sector. They discuss Garmin's history as a GPS company and its transition into wearable technology. They also delve into Garmin's commitment to digital health, including their involvement in cl…
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507 The Latest Design Trends for Gyms with Rudy Fabiano
47:49
47:49
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How have you prepared your facility's design to meet changing user expectations? According to today's guest, more dedicated space for recovery, member entrance and lobby areas are just a few of the top trends in club renovations. This episode is like a free design consultation from Rudiy Fabiano one of the top club designers in the industry. Listen…
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Jessica Goldenberg - Warner Music Group & Innovation in Music Licensing
40:24
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Join host Eric Malzone as he interviews Jessica Goldenberg from Warner Music Group in this enlightening podcast episode about music licensing in the fitness and wellness industry. Discover the crucial role music plays in fitness classes, its impact on mental health, and how it enhances motivation and enjoyment during workouts. Jessica shares insigh…
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506 Gender in the Gym: Women's Approach to Health and Fitness
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Attention gym owners! Are you truly aware of women's distinct desires and preferences regarding fitness and wellness? Extensive research indicates their needs often differ from men in the same age group. As a gym owner, unlocking the obstacles that prevent women from joining your establishment will open up a vast untapped market. Discover invaluabl…
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Future of Fitness


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Ryan Duey - Plunge & Advancements In Cold Water Exposure
49:44
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Ryan Duey, born and raised in Northern California, is the Co-Founder and CEO of Plunge, a company dedicated to making cold plunging as common as coffee. Ryan's journey into the world of health and wellness began after a life-altering motorcycle accident in Thailand, which sparked a deep exploration of self-inquiry and led him to the jungles of the …
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