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Welcome to the #1 Fitness Business Podcast, the ultimate resource for fitness business owners, managers, and team members. Our weekly show features international experts covering leadership, sales, marketing, retention, personal growth, and more. Get exclusive behind-the-scenes interviews with industry legends and business experts. Whether you're a gym owner, department manager, salesperson, or personal trainer, our interviews will help you thrive in the fitness industry. Join us now for inv ...
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The Fitness Business Podcast
1
502 Gender in the Gym: Men's Approach to Fitness and Health
29:58
29:58
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29:58
Dr. Sarah Marion is a fitness industry expert with a new study titled "Gender in the Gym." In this two-part series, she discusses the research findings for men and women. In this episode, she delivers the research findings for men, which include the fitness barriers for men, the fitness habits of men, and what men are looking for in a fitness facil…
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The Fitness Business Podcast
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501 Wellness Programs for Revenue, Retention, and Results with Lindsay Vastola
33:53
33:53
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33:53
Looking for a way to improve your revenue? Offering a signature wellness program may be the perfect addition to your list of services. Lindsay Vastola delivers an episode filled with amazing advice on how your signature wellness program will result in revenue, retention and most importantly success! Lindsay Vastola is the founder of MOMENTUM 365, a…
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The Fitness Business Podcast
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500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation
29:20
29:20
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29:20
Jarron Aizen is the founder and CEO of Hapana, a studio and club management software company that helps automate operations, increase revenue, and nurture client relations. Recently, Hapana underwent a re-branding process, transforming the company from One Fit Stop to Hapana. Jarron recounts the journey of this transformation, noting that it wasn't…
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The Fitness Business Podcast
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499 Hosting and Planning Fitness Retreats with Lauren George
37:03
37:03
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37:03
Ever think about organizing a fitness retreat? Lauren George provides the key components needed to organize, host and successfully market an amazing fitness adventure with your friends, members or clients. Fitness retreats are a perfect way to help your participants re-establish their healthy habits, love for fitness, and most importantly, return f…
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The Fitness Business Podcast
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498 Body Language to Be Camera and Stage Ready with Sharlene Lynch
37:10
37:10
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37:10
Body language is the nonverbal signals used to communicate. In a professional setting like an interview, the way you carry yourself tells the interviewer a lot about your personality. Sharlene Lynch is a Body Language expert with over 30 years experience in coaching and psychology. Sharlene is a regular on the speaking circuit and is obsessed with …
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The Fitness Business Podcast
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497 What's Happening At CrossFit With New CEO Don Faul
47:58
47:58
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47:58
Don Faul, the CEO of CrossFit, is passionate about harnessing the power of community for fitness. In this interview, JT talks with Don about the hugely popular CrossFit Games, which are so beloved among fans, and what he plans to bring to the table as CrossFit's newest leader. CrossFit delivers a top-tier fitness experience for all loyal devotees. …
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The Fitness Business Podcast
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496 Music Licensing Laws All Fit Pros MUST Know with Denise Imbesi
30:00
30:00
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30:00
Music licensing has been a barrier that many fitness professionals have had to navigate. But with all the music laws, it’s hard to ensure you are following the rules, so you don’t not end up in music infringement jail. We sought out the best in the industry to update you on the guidelines, so you can continue to inspire your classes through musical…
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The Fitness Business Podcast
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495 Stay Ahead of the Competition with Bodymapp's Revolutionary 3D Body Scanning App
17:16
17:16
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17:16
Dipra Ray, the co-founder and CEO of Bodymapp, a 3D body scanning company, is on the cutting edge to revolutionize how people monitor their health and fitness in the comfort of their own home. We go in-depth with Dipra on how he co-founded Bodymapp with two high school friends from his native New Zealand, and why he and WE believe Bodymapp's mobile…
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The Fitness Business Podcast
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494 Cut Out the Guesswork: Strategies to Avoid Random Acts of Marketing with Debbie Oster
28:59
28:59
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28:59
R.A.M. (random acts of marketing) is a catchy phrase Debbie Oster warns all marketing directors to steer clear from. It's easy to throw ideas out there and hope that one of them sticks, but this form of marketing is setting your business up for failure. In this episode, Debbie guides you to success by preaching how important it is to have a marketi…
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The Fitness Business Podcast
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493 Recapping the Highlights of IHRSA 2023 with Allison Flatley
44:41
44:41
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44:41
Did you attend IHRSA 2023 or miss this year’s conference? Well, don’t worry, because Allison Flatley and I will recap the highlights of the biggest trade shows this industry has to offer. Listen along as we share a few ah ha moments and a few laughs today laughs on the Fitness Business Podcast. Full show notes and transcript: https://fitnessbusines…
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The Fitness Business Podcast
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492 Brad Ritter: Build Your Personal Grit for Fitness Business Success!
34:39
34:39
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34:39
When Brad Ritter hit a crossroads in life, he knew drastic action was needed. He decided to take the plunge into Kokoro Camp - a boot camp-style training inspired by Navy Seal Hell Week and known as the toughest civilian experience around. After graduating in 2015, he wanted to use his newfound resilience to help others gain control over their live…
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The Fitness Business Podcast
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491 Anne Mahlum: Boutique Fitness Forecast & Trends for 2023
31:07
31:07
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31:07
Staying ahead of the curve is a must for any fitness boutique business, and Anne Mahlum knows how to navigate these waters better than anyone. As an entrepreneur and philanthropist, she's able to look into the future of this ever-changing industry, so you can keep your plan up-to-date with the latest trends. Don't miss out on her expert advice that…
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The Fitness Business Podcast
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490 Building Community For Fitness Business Success with Cameron Falloon
30:24
30:24
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30:24
Cameron Falloon is a success story for gym and fitness businesses everywhere. Through his own experiences, he has learned that building a strong community and focused use of technology are the keys to longevity. He speaks from experience. After creating an online fitness tribe gathering around his brand with regular challenges, sociable activities …
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The Fitness Business Podcast
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489 How to Get Your Emails Opened with Jay Schwedelson
39:13
39:13
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39:13
Unlock the secrets to email success! Jay Schwedelson can show you all the hottest ways to get your members excited about engaging with your campaigns. With so many emails in our daily lives, it's important that yours stands out - which is why adding a few special characters here and there could skyrocket open rates by 20-40%. Invest 30 minutes toda…
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The Fitness Business Podcast
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488 Reena Vokoun: Women Leading the Fitness Industry
30:46
30:46
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30:46
This episode celebrates female fitness professionals who are blazing a trail towards progress! Reena Vokoun, CEO & Founder of Passion Fit, LLC ignites an inspirational spark with her words, encouraging female warriors to make their mark in the fitness industry. She passionately speaks of gender equity and highlights how essential it is for women to…
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The Fitness Business Podcast
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487 Thinking Ahead: Building Your Employer Brand
30:22
30:22
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30:22
The average job applicant looks at 16 job opportunities in every job search. The workplace has changed, and it's not going back to the way it was. Richard Hadden, co-author of the Contented Cows Leadership book series, explores the benefits of building an employer brand for recruiting and retaining top talent in the post-pandemic workplace. Learn h…
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The Fitness Business Podcast
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486 How to Use Video to Tell Your Story with Mason Bendewald
43:07
43:07
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43:07
Mason Bendewald has helped build top fitness companies and coached trainers to become on-camera fitness stars. If you can spark imagination with the foundations of a well-told story, you will get people to turn their heads in your direction, instead of yawning and ignoring you. So how do you do that? This episode will teach you step by step to beco…
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The Fitness Business Podcast
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485 ISSA Announces Exciting New Certifications, Acquisitions, & Recruitment Solutions
20:52
20:52
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20:52
ISSA has seen rapid growth in recent months, launching new certifications and acquiring new ventures. They offer three custom health coaching programs, launched the Yoga 200 program, the only full online yoga course approved by the Yoga Alliance, and recently acquired the Functional Aging Institute and Revolution Running. Additionally, they have a …
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The Fitness Business Podcast
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484 Jenn Kuehn: What is Happening with Group Fitness
41:14
41:14
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41:14
Calling all group fitness instructors...this episode is the state of the union address for Group Fitness! Jenn delivers the latest trends in group fitness, as well as the current industry benchmarks around group fitness participation. It's a fun episode, but isn't that one of the secret ingredients that makes group fitness so special? Full show not…
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The Fitness Business Podcast
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483 Current Affairs in the Fitness Industry with Anthony Vennare from Fitt Insider
35:19
35:19
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35:19
Welcome to the Industry Current Affairs show by the Fitness Business Podcast. Our guest is Anthony Vennare, cofounder of Fitt Insider and Fitt Capital. Anthony has his finger on the pulse of the industry, and we'll hear what he sees and hears from industry statistics to perspectives on industry development. Anthony is a lifelong athlete, strength c…
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The Fitness Business Podcast
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482 The Value Proposition for Being a WARRIOR
39:21
39:21
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39:21
Are you a fitness business operator whose group fitness schedule could use a little refresh? Are you a fitness business operator still recovering financially from the pandemic? If you answered yes to one or both of those questions, you have come to the right place – WARRIOR could be just the ‘edgy’ programming to help your health club reinvent itse…
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The Fitness Business Podcast
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481 Mindy Weinstein: The Power of Scarcity in Marketing
29:31
29:31
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29:31
What makes us buy the things we do? What triggers the fear of missing out, also known as FOMO. These are real questions that marketing directors in the fitness industry need to ask themselves. Our guest, Mindy Weinstein, is here to answer those questions and many more. Stay tuned for an enlightening episode about scarcity marketing. Mindy Weinstein…
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The Fitness Business Podcast
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480 Eric Tepper: The Telephone: The Gateway to Persuasive Sales Conversations
33:07
33:07
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33:07
Looking for a refresher when it comes to sales calls? Eric Tepper, the founder of Sales Architect, is here to remind us that the phone should be used as a gateway to persuasive sales conversations, as he believes fitness sales staff have strayed away from the basic sales conversations. Grab your sales team and listen! For show notes visit: https://…
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The Fitness Business Podcast
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479 Master the Chemistry of Change with Cassandra Worthy
27:57
27:57
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27:57
After a $5 billion company acquisition, Cassandra Worthy, frustrated and stressed, almost quit her job. Just another top talent voluntarily resigning during a significant organizational change. Instead, she woke up one day and decided to view those feelings as a signal that she was sitting in a moment of opportunity. Cassandra Worthy is here to pre…
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The Fitness Business Podcast
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478 How to Build a Brand with Personality with Debbie O'Connor
31:10
31:10
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31:10
Why is it that some brands and logos seem to hit our 5 senses stronger than other brands? In today's episode, Brand Strategist and Brand Magic author, Debbie O'Connor, shares steps to update your brand so it oozes personality, speaks to your members, and truly represents who you are.By Active Management
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The Fitness Business Podcast
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477 Jamie Van Cuyk - Finding and Selecting the Right People to Join Your Team
39:28
39:28
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39:28
Across the globe, there is a labor shortage, and gym owners compete not only with other gyms for quality staff, but also other industries. Today, we dedicate an entire episode on helping our FBP Family find and select the right people to join your team!By Active Management
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Sales expert Larry Levine was fired from his corporate job at 50 years old. Then...he started a movement. Attention sales leaders, sales people and sales managers. Think about what it would mean to you and your business growth if you led with heart and empathy, when it came to sales. Author Larry Levine encourages us to repair and rebuild the trust…
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The Fitness Business Podcast
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475 The Value Proposition for Pledging Physical Activity
24:00
24:00
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24:00
Our country is suffering from an inactivity crisis, and the Physical Activity Alliance has identified a brilliant way to bring awareness to this issue. Join Sarah Pellegrino as she speaks with Graham Melstrand, President of the Physical Activity Alliance (PAA). We'll be talking about our country's inactivity crisis, and PAA's call to action called …
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The Fitness Business Podcast
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474 Abby Marks Beale: Speed Reading Skills 101
30:57
30:57
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Abby Marks Beale spent her adolescence, college years, and 3 years in the business world hating to read. Then, she got a job that completely transformed her attitude towards reading. Dori chats with speed reading expert Abby Marks Beale. Abby has taught thousands to build reading confidence and competence for over 30 years. She shares some simple, …
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The Fitness Business Podcast
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473 Thinking Ahead: Grow your Professional Network through the Power of Connections
30:24
30:24
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30:24
One mentorship transformed him from an introvert with dyslexia to a master connector and changed his life forever. Steve Spiro, host of the LinkedIn Live show Master Connector, is on the show today. He is an inspirational speaker and professional development expert. Steve shares unique strategies and tactics to grow a strong professional network. H…
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The Fitness Business Podcast
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472 Generations in the Gym: Baby Boomers with Dr. Sarah Marion
33:22
33:22
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33:22
As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessibl…
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The Fitness Business Podcast
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471 Stripped-Down Content Marketing for Success with John Egan
30:34
30:34
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30:34
Are you looking for secrets to content marketing? John Egan, author of The Stripped-Down Guide to Content Marketing, brings infectious energy to this episode on content marketing. John has a fun, but intriguing approach to what works and what doesn't, when it comes to content marketing. John will guide and navigate you to marketing success.…
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The Fitness Business Podcast
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470 Your Email List Adds Value to Your Business with Corey Hiben
33:18
33:18
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33:18
In today's episode, learn how your email list can add value to your business, and what's the most common mistake when composing an email. Email marketing has been around for a while, so this is the perfect episode to refresh your practices. Come along with Corey Hiben for the next 30 mins to put some spice into your email marketing campaign.…
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The Fitness Business Podcast
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469 The Value Proposition for Managing Risk in Your Fitness Business
36:09
36:09
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36:09
Join Sarah Pellegrino as she speaks with Ken Reinig and Rick Mayo about liabilities in the fitness industry today, ways in which Reinig Risk Management can help protect your fitness business and train your staff, and recommendations on how to best manage your fitness business in 2023!By Active Management
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The Fitness Business Podcast
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468 Battlefield Leadership for Your Fitness Business with Jim Czupil
32:23
32:23
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32:23
Jim Czupil from Battlefield Leadership delivers a superb episode. Jim is the Senior Business Facilitator for Battlefield Leadership, and he talks about this amazing program that you and your team can experience together. Jim stresses the importance of your "hallway reputation." That means you need to be intentional and mindful of your hallway reput…
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The Fitness Business Podcast
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467 Current Affairs in The Fitness Industry with Kaumil Gajrawala
41:05
41:05
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41:05
We launch a new segment called "Industry Current Affairs" with Kaumil Gajrawala from Credit Suisse. In a report Kaumil released in June 2021, it was forecast that the wellness economy – including fitness - could grow 7.1% annually from 2018 to 2024, with many sub-segments growing quite a bit faster. Over part of that time, we’ve had a pandemic, inf…
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The Fitness Business Podcast
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466 Generations in the Gym Series: Generation X with Dr. Sarah Marion
38:47
38:47
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38:47
This episode is designed to help you strategize your 2023 budget to attract Generation X to your club. This generation has the money for a membership, but time is a barrier. Convenience is top of their list when considering joining a gym. Find out what else is important to this generation when it comes to their approach to fitness! It has been fasc…
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The Fitness Business Podcast
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465 The Benefits of REX Roundtables for Fitness Business Owners with Justin Tamsett
27:11
27:11
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27:11
Are you passionate about growing and achieving dramatically better results in your fitness business? If so, REX Roundtables is what you need to help you achieve your goals. Join me, Dori Nugent, as I interview REX chairperson Justin Tamsett to discuss the benefits of Rex Roundtables in this episode of The Fitness Business Podcast.…
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Just in time for your budget planning season! Danielle loves to crush numbers, and she is here to give her expert advice on how to improve your profits by tweaking each of your profit centers by 1%. Also in this episode, Danielle dissects the 7 drivers in business: Price, Volume, Direct Labor Costs, Operating Expenses, Accounts Receivables, Invento…
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The Fitness Business Podcast
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463 The Value Proposition for Staying InTouch: Anytime, Anywhere
26:30
26:30
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26:30
Join Sarah Pellegrino as she speaks with Mary Milkie, InTouch Sales & Customer Success Leader. Learn how InTouch’s lead generation platform helps operators capture leads, automate follow up, track staff performance, and support the new member throughout their entire journey!By Active Management
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The Fitness Business Podcast
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462 Become the Ultimate Client Transformation Expert with Paul Meldrum
31:06
31:06
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31:06
Paul Meldrum stops by the Fitness Business Podcast to drop a few powerful tips on how to become the best possible trainer for your clients' wants and needs. Getting your clients to use a food journal is vital, and learning how to approach your training depending on your clients level is a great place to start. Stop what you are doing, grab a notebo…
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The Fitness Business Podcast
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461 Managing Through the Ugly: How to Deal with the Hard Changes with Ben Ludwig
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35:04
Ben Ludwig is a returning guest on The Fitness Business Podcast. In today's episode, Ben takes on the topic of leadership and managing your team through the ugly. Leading your team through changes and challenges can be stressful and frustrating for a leader. Ben's calm and natural way to lead offers inspiration, hope and positivity to those leading…
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The Fitness Business Podcast
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460 Generations in the Gym Series: Millennials with Dr. Sarah Marion
42:22
42:22
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42:22
The fitness needs of Millennials are different than Generation Z or Generation X, according to Dr. Sarah Marion. Take a listen as she explains exactly what they are looking for and what isn't on the top of the list for them. Make sure your marketing is on point for this generation, sit down, relax and take a few notes! There are lots of potential n…
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The Fitness Business Podcast
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459 Personal Training Recruiting Trends and Solutions with Johnny August from ISSA
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20:46
For gym operators, finding qualified trainers in today’s market is challenging. On the flip side, personal trainers are having a hard time finding jobs. Today’s episode will speak to both of those issues. Johnny August from ISSA delivers beneficial information on personal trainer recruiting trends and solutions. If you are a gym operator, learn tip…
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The Fitness Business Podcast
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458 Enhancing Your Group Fitness Experience with Vanessa Leone
33:37
33:37
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33:37
Let's talk Group Fitness! In today's episode, Vanessa covers group fitness topics such as programming, using group fitness to promote small group training, the importance of a great experience for retention, and introducing an instructor assessment to your group fitness team. Vanessa does a wonderful job at capturing a fresh, updated vision of grou…
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The Fitness Business Podcast
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457 Partner Update with Jarron Aizen from Hapana
21:34
21:34
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We caught up with Jarron Aizen, CEO and Founder of Hapana. If you are looking for a software company that focuses on marketing automation, nurturing the members journey, and digital content as a marketing tool, this is the episode for you.By Active Management
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The Fitness Business Podcast
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456 Developing Sales Leaders: How You Show Up Matters with Brian Weaver
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31:01
“How you show up matters”, according to today’s guest Brian Weaver. Showing up to work with the right mindset will not only set you up for success, but will also trickle down to your sales team. And speaking of success, Relationshipping Wednesday will take your employee and member engagement to new heights! Listen to Brian’s advice on how to implem…
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The Fitness Business Podcast
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455 Thinking Ahead: Improving Workplace Culture by Injecting a Little Humor
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35:52
Laugh your way through this Thinking Ahead episode. Michael Kerr delivers not only a humorous episode, but also one that we can all relate to. Your attitude towards your job has a huge impact on your happiness. If you sit in a leadership position at your workplace, Michael will deliver some tips to ensure your employees are happy! Take 30 mins to m…
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The Fitness Business Podcast
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454 Generations in the Gym Series: Gen Z with Dr. Sarah Marion
42:47
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42:47
Welcome to the first of four episodes that unleash what each generation is looking for in a fitness facility, according to Murphy Research. Join Dr. Sarah Marion as she gives us the rundown on each generation, starting with Generation Z. The findings are quite interesting and will definitely help you market and design your programs to tailor to eac…
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The Fitness Business Podcast
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453 Andrea Bell: Global Health & Fitness Alliance Global Economic Impact Report 2022
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The Global Health & Fitness Alliance just released its Deloitte Report, and the findings are fascinating. This first ever report examined the economic and socioeconomic impact of the global health and fitness industry. We invited Andrea Bell, Chair of the GHFA, to highlight key findings of the 64-page report.…
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