Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
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Content provided by Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 312: Loss Aversion: How Fear of Missing Out Shapes Our Choices
Manage episode 396231994 series 2483193
Content provided by Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you!
What we discuss:
(02:19 - 04:09) Psychological Marketing Technique
(08:50 - 09:56) The Power of Fear in Sales
(13:22 - 13:38) Loss Aversion Technique for Marketers and Customers
Thank you to our sponsors:
Go to www.hbr.org/subscriptions and enter PROMO CODE: HABITS to learn
more about this great opportunity to help manage your career and business.
Find more from Jen:
Website: https://www.jennifercohen.com/
Instagram: @therealjencohen
200 episodes
Share
Manage episode 396231994 series 2483193
Content provided by Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jen Cohen and Habit Nest, Jen Cohen, and Habit Nest or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you!
What we discuss:
(02:19 - 04:09) Psychological Marketing Technique
(08:50 - 09:56) The Power of Fear in Sales
(13:22 - 13:38) Loss Aversion Technique for Marketers and Customers
Thank you to our sponsors:
Go to www.hbr.org/subscriptions and enter PROMO CODE: HABITS to learn
more about this great opportunity to help manage your career and business.
Find more from Jen:
Website: https://www.jennifercohen.com/
Instagram: @therealjencohen
200 episodes
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Similar to Habits and Hustle
Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges. How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life. Think Fast, Talk Smart p ...
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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…
continue reading
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