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56. Luis Vargas: Purveyors Of Joy
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“Fill your life with adventures, not things. Have stories to tell, not stuff to show.” - Unknown
This quote really embodies how Luis Vargas lives his life and runs his business. Luis is one of the worlds premier experiential travel executives and thought leaders. He is Founder and CEO of Modern Adventure, a certified b-corp, climate neutral and award winning travel company based in Portland, Oregon.
Luis and the Modern Adventure team, as they say, are purveyors of joy, and believe that travel can be a force for good in the world, but also how we travel matters. Luis and his team go through a great deal of effort to not just ensure travel clients are satisfied, but also the impact they leave on the local destinations are positive and majority of the money stays within the country.
In 2017 Luis delivered his TEdx talk entitled “Travel more, buy less” where essentially he is encouraging us all to invest in experiences not more stuff, a talk which has since garnered over 1.7M views and growing.
He discusses how travel has shaped his journey and development as a man, a father, a husband and CEO. We explore how his company, Modern Adventure focuses on culinary and chef talent as an integral component of many of the travel experiences they develop. And now as a company, they are moving even deeper into this space, with the recently launched new division, Paragon by Modern Adventure, a collection of the worlds premier culinary, creative and cultural travel experiences.
Clients can experience the best in travel coupled with top tier iconic talent being their guides. A recent, Paragon partnership is with Kyle Cannaughton. Kyle is the Owner/Chef of SingleThread a 3-Michelin star and World’s 50 Best Restaurant in Healdsburg Ca. For example, this program gives clients the opportunity to book an exclusive travel experience to Japan or explore California Wine Country intimately with Kyle.
We also touch on some travel trends and what to expect in 2023. Happy Holidays and enjoy!
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