Carolyne Truelove - Head of Global Fan Experience at Fanatics, Inc. [Fan Experience]

Press 1 For Nick

Fanatics Carolyne Truelove is the Head of Global Fan Experience at Fanatics, Inc. Fanatics is changing the way fans purchase their favorite team apparel, jerseys, headwear, and hard goods through innovative, tech-infused approach to making and selling fan gear in today's on-demand, mobile-first culture. Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in flagship stores, in stadiums, or on-site at the world's biggest sporting events. 01:20 What is one thing people might not know about you? 03:26 What is it that you do as the Head of Global Fan Experience at Fanatics? 04:46 At Fanatics, you have Athletes and a Coach. Is it a play on sports or something else? 06:45 Tell me your culture at Fanatics? 08:35 Does that improve retention? 12:01 How do partnerships with internal teams improve the Fan Experience? (Effortless Tools, Self Service) 17:12 What makes the Fan Experience so unique at Fanatics? How do you measure the fan experience? 19:47 How are you using this data to improve the fan experience? *** ABOUT NICK GLIMSDAHL Subscribe to my weekly newsletter Find me on Twitter Find me on LinkedIn *** LISTENER SUPPORT Support this show through Buy Me A Coffee *** BOOK RECOMMENDATIONS: Learn about all the guests’ book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY: VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES: Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/