3. Demographic Change with Aaqil Ahmed

reWorked: the Workplace Inclusion Podcast

EW Group MD Rachael Wilson hosts demographic change expert Aaqil Ahmed for a special event in London to discuss the business opportunities for growth that are linked to changing customer demographics.

This special episode was recorded live in front of an audience at Henry Wood House in London.

Aaqil is the former Head of Religion and Ethics at the BBC and Commissioning Editor at Channel 4, and is now a Professor of Media at the University of Bolton. He specialises in working with businesses to pinpoint new opportunities to expand their reach in response to demographic change and the increasing need for cultural literacy.

"Cultural literacy comes from understanding the basics of what somebody believes in, and how they live their life, and therefore understanding that there may be certain things that they may do differently that we have to find a way of making it work. That may be in the language we would use as broadcasters, or the way we would try and sell or position ourselves as businesses to those people." Aaqil Ahmed

Aaqil offers up a number of real-life case studies from the media, FMCG and retail sectors around building cultural literacy and awareness, especially around religion and faith. These include the M&S Modest fashion range, Nike Pro Hijab, and how Bicester Village has developed its East Asian and Gulf Arab customer bases.

For more information, check out the Megatrends report from PwC on demographic change

Connect with Aaqil on Twitter.

You're listening to Reworked, the EW Group podcast on workplace culture.

For more on EW Group and the work we do to build inclusive cultures, follow us on Twitter.