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Manage episode 204737919 series 2086333
Recently I was asked by the Sales Enablement Society (“SES”) to offer my definition of sales enablement, as an alternative to the one the Society’s Definition Working Group came up with. The article I subsequently wrote was then published on their website and in various sales management magazines.
I took this definition very seriously because I believe that it should serve as a beacon, identifying what we need to do to make sales enablement successful. So in this podcast I will define sales enablement and identify the six key infrastructure factors to consider, then discuss each.