ENCORE: The Anxiety Of Finding A Private Practice Niche Selling The Couch podcast

Content provided by Melvin Varghese, PhD and Melvin Varghese. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melvin Varghese, PhD and Melvin Varghese or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Selling the Couch »
ENCORE: The Anxiety Of Finding A Private Practice Niche

3d ago 26:48

MP3•Episode home

About a month ago, I shared that I’ve decided to go into private practice, in addition to keeping STC running and growing. There are three main reasons for this decision: I miss the therapy room, a clinical arm to my business is a wise move, and I’ll be able to more strategically diversify my income. I think this venture will offer new opportunities for the future that are beneficial in many ways, but, to be honest, this decision has brought me some anxiety, insomnia, and depression.

I’m addressing these issues with my wonderful therapist, and I’m doing all the things that we therapists tell our clients to do. My worries and fears are probably normal for someone who feels the pressure to be successful in multiple businesses and endeavors. In today’s solo session, I’m sharing my insights on finding my private practice niche. Join me for a closer look!

You’ll Learn:

What is a niche, and how did I choose my niche for private practice? Who do I want to work with?
My top four insights on finding my private practice niche:
Niches are living and breathing things that evolve over time.
Family and friends will always recommend people outside your niche.
There is a relational component to marketing beyond your website.
Even though my niche focuses on tech and business founders, working within other branches of these niches will add diversity to my work. (These last two insights come from my friends, Raj Lulla and Ben Lueders, the founders of Fruitful Design.)

Resources:

Interested in becoming part of our affiliate program? Learn more at

https://sellingthecouch.com/jointhehealthcasters

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Check Out PsycCareers!

If you’re a psychology professional who is ready to take the next step in their career, check out PsycCareers, the American Psychological Association Services, Inc’s career center. PsycCareers is home to over 400 open positions tailored specifically for psychology professionals. Start your journey today by exploring opportunities that inspire and challenge you at sellingthecouch.com/apa.

300 episodes