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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Cannabis Advocate Podcast
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Content provided by Patrick Helmers and Pat Helmers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick Helmers and Pat Helmers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This podcast advocates for businesses in the cannabis industry. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, producers and sellers of cannabis products. This podcast helps to bind the ties of businesses looking to buy, sell, partner and support like minded organizations in the industry. We advocate for the cannabis Industry -
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99 episodes
Mark all (un)played …
Manage series 2971691
Content provided by Patrick Helmers and Pat Helmers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Patrick Helmers and Pat Helmers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This podcast advocates for businesses in the cannabis industry. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, producers and sellers of cannabis products. This podcast helps to bind the ties of businesses looking to buy, sell, partner and support like minded organizations in the industry. We advocate for the cannabis Industry -
…
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99 episodes
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Cannabis Advocate Podcast

Missouri Microbusiness Community #160 Guests are Samantha Bloom and Tony Lafitra, founders of Budwizard and a new cannabis community. As leaders in the Missouri Microbusiness community, they mentor disadvantaged cannabis growers. They also support the state’s efforts to prioritize small-scale marijuana facility licenses for disabled veterans, individuals with lower incomes, and those with non-violent marijuana offenses. At the same time, they promote regulations that help protect microbusiness owners from harmful practices. Tony and Samantha want to see the microbusiness sector thrive, just as they want the entire industry succeed. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

1 Vessel Brand Innovation for Canna Consumption #159 12:19
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Vessel Brand Innovation for Canna Consumption #159 I know some people are skeptical, but I believe in love at first sight. I had this very experience at MJUnpacked when I visited the Vessel Brand booth. It was there I spied a finely crafted pipe, made of anodized aluminum with a finely machined brass bowl. When I picked it up, felt the heft in my hand, and discern the details of the machining, I knew I had to have it. And just like that, Vessels made a sale. The next day I met Nick Gadsby from sales and he agreed to dive deep into sharing details about the pipe I purchased and other innovations Vessel Brand is inventing for cannabis consumption. I'm excited about my purchase use it regularly, and share it with all I meet. According to Vessel, they strive for perfection and ways to engineer the "perfect" product. With the momentum built since its launch in 2018, they've been working to bring forth new innovations, and new designs to set new industry standards which is their ultimate goal. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

Innovations in Pre-Roll Technology #158 At MJUnpacked last month. I met Mae, the tradeshow manager for DaySavers who introduced me to some innovative technologies when it came to the production of cannabis smoke products. One product was so innovative, I bought one. In this conversation, Mae walks us through all the products. Companies like Daysavers symbolize innovation, ingenuity, and the power of creating something better, even in a competitive or crowded field like cannabis. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

1 Help Finding Cannabis Consumers Jobs with Phynally #157 13:38
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Help Finding Cannabis Consumers Jobs with Phynally #157 This month I attended the Benzinga Capital conference and was able to meet a number of entrepreneurs and leaders in the cannabis industry. At the trade show, I had the good fortune to chat with Damian Jorden, founder of Phynally, a job recruiting site for employers who are cannabis friendly. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

1 Emerging Trends in New York Dispensary #156 33:18
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Emerging Trends in New York Dispensary #156 Some say that New York is the wild west of cannabis with non-regulated rogue dispensaries popping up like weeds. But what about the legal shops? Having been awarded the 100th Conditional Adult-Use Retail Dispensary (CAURD) license last April by New York State’s Office of Cannabis Management (OCM), TRENDS, a family-owned dispensary, has quickly become a cornerstone of the Queens community. In today's episode, we meet Rodney Carter Jr., owner of ‘Hurricane Fitness’, and Brandon Carter, a business strategist and web developer. We babbled about opening the Trends Dispensary flagship location in Long Island Queens, new products, staffing, and raising capital. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

Blue Sage Cannabis Deli at MJUnpacked #155 Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

1 Blazy Susan at the Benzinga Capital Conference #154 9:52
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Blazy Susan at the Benzinga Capital Conference #154 Blazy Susan is the manufacturer and distributor of world-famous, extra functional Rolling Trays and Smoking Accessories. They’re best known for their Blazy Susan Spinning Rolling Tray (a fully functional spinning rolling tray designed to organize your smoke space and take back your coffee table) as well as their one of a kind Pink Rolling Papers. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

Thoughts On Regrets and Next Steps #153 The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

Northern Illinois Hemp Hub Day 2 Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

Northern Illinois Hemp Hub Workshop Day 1 I had the good fortune to explore the world of sustainable construction with a two-day hemp building workshop. The event was hosted by Kifcure and the Northern Illinois Hemp Hub in Maple Park Illinois from June 20th through 21st. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
Due to death of my son Tim Helmers, I'm pausing the podcast.
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Cannabis Advocate Podcast

Cannabis DNA Testing with Josh Wahba #149 Since the mapping of the human genome, significant advancements in DNA analysis have been made. One area of expanding research now includes the exploration of cannabis usage, aiming to identify optimal dosing, strains, cannabinoids, and terpenes tailored to individual needs. Today, we are joined by Josh Wahba from Dynamic DNA Labs, a leading provider of Cannabis DNA testing and genetic analysis services. In this podcast episode, we delve into the exciting opportunities that testing brings to cannabis users. To illustrate, we discuss a personalized report generated for my wife, Denise, based on her DNA test results. This cutting-edge research is poised to revolutionize the way we approach cannabis consumption and will undoubtedly shape the future of personalized medicine. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

1 Step 1 For Cannabis Startups, Listen with Claudia Post #148 29:09
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Step 1 For Cannabis Startups, Listen with Claudia Post #148 It's no trivial thing to start a business. In the cannabis industry, it's all the more harder. This is why I invited today's guest Claudia Post. Claudia is an entrepreneur, pioneer groundbreaker, speaker, generous introducer, and power connector. Having joined the cannabis industry 13 years ago, Claudia founded MOST Consulting Group, a one-stop shop for cannabis businesses; providing marketing, advertising, design, and strategy for all verticals in the cannabis industry. Today we babble about raising capital, staffing, regulation, marketing, and other aspects that are especially difficult in the cannabis business. Cannabis Startup OG Twenty years ago, Claudia founded Diamond Transportation Group, a same-day, time-critical delivery service, starting with just four people at her dining room table. Since then, she has expanded the company to twelve locations along the East Coast, offering comprehensive services including trucking, pick-pack-ship, chain of custody, logistics, and supply chain management. From these OG beginnings, Claudia grew Diamond Transportation Group into a multi-million dollar enterprise with a strong local, regional, and national presence. Recognized as a subject matter expert in transportation and logistics, she recently launched Scarlet Express. This state-approved delivery service specializes in discreet, secure, and expert cannabis supply chain management in all states where it is legal. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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1 Decorative Ruderalis Plants with Angie Moreland #147 29:57
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Decorative Ruderalis Plants with Angie Moreland #147 I think Cannabis plants are beautiful. But I've never considered using them for decorating. Our guest today sees them not only as a way to brighten your home but a way to brighten your life. Angie Moreland is the founder and CEO of Growing with Intention where they grow decorative ruderalis and shape it into a bonsai style. Her customers adorn the plants with crystals, beads, charms, and mindfulness. Angie hosts workshop/potting parties and creates a variety of other artisanal, organic, and sustainable products. Angie joins us in the Sales Babble studio to discuss her journey as a grower, leader, advocate, educator, and entrepreneur in the cannabis field. Bonsai is an art form and a gardening technique over 1000 years old, despite being associated with Japanese culture, Bonsai growing is actually an old Chinese practice that Japanese Buddhists eventually refined and developed even further. It was once reserved for only the most elite in society, but these days the knowledge of how to practice bonsai has spread worldwide. Website www.growingwithintention.net Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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Cannabis Advocate Podcast

1 Hemp Beverage Alliance with Chris Lackner #146 27:22
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Hemp Beverage Alliance with Chris Lackner #146 Have you ever tried a hemp drink? It's a unique alternative to pop and alcohol and I believe, it's the next big thing. Our guest today is Chris Lackner, president and CEO of the Hemp Beverage Alliance, whose goal is to make the industry safe and successful. In today's episode, we learn how the alliance educates people, advocates for good practices, and forms hemp drink partnerships by giving consumers, retailers, and distributors helpful information about the industry. Chris and I babble a bit about labeling, legislation, and the parallels with the craft brewing industry, there are many and it serves as a guide. Lastly, Chris provides details on the upcoming drinks festival to be held next month in Minneapolis, that way you can check it out. Hemp drinks are going to be huge, and so with no further adieu, let's babble. Cannabis Advocate Podcast The Cannabis Advocate podcast advocates for businesses in the cannabis industry and explores the unique challenges they face. Despite hurdles in legislation, regulation, and culture, there are tremendous opportunities for growers, manufacturers, and retail sellers of cannabis products. Many of these issues are unique to the cannabis industry. This podcast speaks to these common concerns and shares stories of success. This is a production of Habanero Media. https://habaneromedia.net To subscribe to the podcast go to https://cannabisadvocatepodcast.com/listen/ If you have a question or comment, https://cannabisadvocatepodcast.com/contact…
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