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S5 Ep. 109 ECOMMERCE MARKETING - TAKE NOTE HOSPITALITY MARKETERS with DAVID NORRIS & ANT COWELL-CLARKE OF HOLIDAY EXTRAS
Manage episode 366090271 series 2581573
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THIS WEEK'S GUESTS ARE DAVID NORRIS, CGO HOLIDAY EXTRAS & ANT COWELL-CLARKE, HEAD OF BRAND, HOLIDAY EXTRAS.
David Norris is a seasoned professional in the travel and hospitality industry, currently serving as the Chief Growth Officer (CGO) at Holiday Extras. With a career spanning over two decades, David has consistently demonstrated his exceptional leadership skills and strategic vision, driving growth and innovation within the company.
As the CGO, David is responsible for spearheading the development and execution of the company's growth strategies, overseeing sales, marketing, and business development initiatives. His profound industry knowledge and keen understanding of customer needs enable him to identify and capitalize on emerging market opportunities, ensuring Holiday Extras maintains its competitive edge.
David's passion for creating exceptional customer experiences has been instrumental in enhancing the company's reputation as a trusted provider of travel services. Through his collaborative approach, he fosters strong relationships with partners and stakeholders, forging mutually beneficial alliances that fuel growth and expand the company's reach.
Ant Clarke Cowell is the Associate Brand Director at Holiday Extras and is responsible for the company's brand strategy, product merchandising, and storytelling. With over 25 years of experience, he started in the Contact Centre and then spent 15 years in the Commercial team, where he developed a love for the product and relationship management. Ant is passionate about working with creative individuals and teams, and enjoys the intersection of words, design, and storytelling. In his personal life, he likes reading, listening to music, watching live bands, playing board games, watching baseball, and spending time with his family and dog. He also loves to travel and disconnect from technology to find himself again.
About Holiday Extras
Holiday Extras is a prominent travel ancillary company that has established itself as a leader in the industry. Founded in 1983 and headquartered in the United Kingdom, Holiday Extras offers a wide range of services to enhance the travel experience of millions of customers worldwide.
The company specializes in providing supplementary products and services that complement travel arrangements, catering to both leisure and business travelers. Their offerings encompass airport parking, airport hotels, airport lounges, travel insurance, car hire, and holiday transfers. By providing these convenient and essential services, Holiday Extras aims to alleviate the stress and enhance the overall travel experience for its customers.
Holiday Extras has consistently demonstrated its commitment to customer satisfaction through its user-friendly website, efficient booking process, and excellent customer support. With a strong focus on technology and innovation, the company continuously evolves to meet the changing needs of travelers. It employs advanced systems to ensure secure bookings and offers a seamless online experience for customers.
Furthermore, Holiday Extras maintains partnerships with leading travel industry players, including airlines, travel agents, and hotel chains. These collaborations enable the company to offer its services to a wide customer base and provide added value to its partners.
Recognizing the importance of sustainability, Holiday Extras also embraces eco-friendly practices by implementing various initiatives to reduce its environmental impact. These initiatives include energy-efficient operations, waste reduction, and supporting local communities.
With its extensive range of travel ancillary services, commitment to customer satisfaction, technological prowess, and sustainability efforts, Holiday Extras continues to thrive as a trusted and respected name in the travel industry.
This podcast is sponsored by Vita Mojo.
About Vita Mojo:
The future of your restaurant, built together.
Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.
Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic
Our SIlver Sponsors are:
Creventa
Creventa Event Planning is a digital solution to minimise admin time, maximise cost-efficiency and optimise revenue streams.
Visit Creventa.com to get in touch
&
Saved by Robots:
Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.
Visit Savedbyrobots.com to get in touch
ABOUT MARK MCC:
Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.
For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:
mark@supersonic.marketing
07881314385
This podcast is sponsored by Vita Mojo.
About Vita Mojo:
The future of your restaurant, built together.
Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.
Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic
Our Silver Sponsors are:
Airship and Toggle:
Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.
Check out https://airship.co.uk/ for more information.
Saved by Robots:
Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.
Visit Savedbyrobots.com to get in touch
NFS Hospitality:
NFS combine innovative hospitality and booking system technology with first-class customer service to deliver outstanding long-term value.
Find out more at https://www.nfs-hospitality.com/
About Mark Mcc:
Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.
For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:
mark@supersonic.marketing
07881314385
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