S6. Ep. 116 UNDERSTANDING THE GROWTH OF COMPETITIVE SOCIALISING IN HOSPITALITY WITH JULIETTE KEYTE, MARKETING DIRECTOR OF RED ENGINE, FLIGHT CLUB AND ELECTRIC SHUFFLE

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

In this episode of the Supersonic Hospitality Marketing podcast, host Mark interviews Juliette Keyte, the Marketing Director at Red Engine, the parent company of Flight Club and Electric Shuffle. Juliette shares her journey in marketing and how she joined Red Engine, which focuses on transforming traditional pastimes into opportunities to socialise in their bars. She discusses the development of Flight Club and Electric Shuffle, where patron's can play darts and shuffle board respectively, highlighting the importance of technology in enhancing the games and creating a seamless customer experience. Juliette also talks about the marketing strategies employed by Red Engine, including pre and post-launch campaigns, building local relationships, and leveraging word-of-mouth marketing.

Juliette and Mark discuss the upcoming openings of Flight Club in Glasgow and Edinburgh. The Glasgow opening is taking place on Friday 6th October and the Edinburgh opening will be on Friday 17th November. Juliette emphasises the importance of understanding the local communities and incorporating local elements into the venues. Juliette also shares insights on attracting customers during the early and mid-week periods, as well as the ongoing efforts to keep customers engaged and coming back for more. Overall, this episode provides valuable insights into the marketing strategies and customer-centric approach of Red Engine and its brands, Flight Club and Electric Shuffle.

About Juliette Keyte

With over 15 years’ marketing experience, Juliette has worked with the Red Engine team for 7 years overseeing their marketing, PR and business development strategy. She has supported the growth of Flight Club and Electric Shuffle, into what are now internationally recognised brands with 13 UK sites, and 8 global sites for Flight Club and Electric Shuffle. Passionate about bringing moments of joy to people and how innovation within the industry can create market leading brands, Juliette specialises in developing marketing campaigns and building teams to support this.

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

GRTFL - The modern hospitality tipping platform

GRTFL.com

&

RMI - The Restaurant Marketing and Innovator's Awards + Summit

https://www.restaurantinnovator.com/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[e-mail]

07881314385

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

NFS Hospitality:

NFS combine innovative hospitality and booking system technology with first-class customer service to deliver outstanding long-term value.

Find out more at https://www.nfs-hospitality.com/

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[e-mail]

07881314385