))
Customer Success Playbook Postgame 2 - Greg Daines
Manage episode 376609447 series 3482629
Content provided by Kevin Metzger and Roman Trebon, Kevin Metzger, and Roman Trebon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Metzger and Roman Trebon, Kevin Metzger, and Roman Trebon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the "Customer Success Playbook" podcast post-game show, hosts Kevin Metzger and Roman Trebon discuss their recent episode with guest Greg Daines, who delved into the primary reasons for customer churn in 2023.
Main Points:
- Churn Categories: Early, mid, and late churn, with a significant focus on early churn which comprises 70% of the churn reasons.
- Early Churn Insights:
- Primarily caused by a mismatch between customer expectations and the services or products offered.
- Sales and marketing strategies, including deep discounting and free trials, often contribute to early churn.
- Solutions:
- Companies should strive to understand and align with customer goals better.
- A focus on organizational alignment to effectively cater to customer needs.
- Greg's eBook: Encouraged listeners to read "23 Churn Reasons in 2023" available online for deeper insights. You can find Greg's ebook here.
The conversation underlines the necessity of aligning a company's offerings with customer needs to reduce early churn and foster satisfaction.
Please Like, Comment, Share and Subscribe.
You can also find the CS Playbook Podcast:
YouTube - @CustomerSuccessPlaybookPodcast
Twitter - @CS_Playbook
You can find Kevin at:
Metzgerbusiness.com - Kevin's person web site
Kevin Metzger on Linked In.
You can find Roman at:
Roman Trebon on Linked In.
46 episodes
Share
