Gary Bird on Answering the ‘4 Key Questions’ in Dental Marketing
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Join them as they discuss:
- Gary’s career journey
- Converting leads
- Standing out in the marketplace
- Tracking unanswered calls
- Answering key patient questions effectively
- Practical tips for achieving growth and success
Gary Bird is the founder of SMC National, a dental marketing company that aims to deliver new patient growth for dental groups. SMC National’s focus is to give partners a complete growth pipeline that doesn’t just generate leads, but turns more of them into happy, long-term patients for a higher ROI. Through SMC, Gary launched the Dental Marketing Manager Bootcamp, a two-day training program designed to empower individuals with the knowledge and tools needed to excel in their roles.
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Episode Highlights:
07:31 - 08:45 - Call Response Misconceptions
14:31 - 17:29 - The ‘Four Key Questions’ and Self-Scheduling
23:55 - 25:19 - Drawbacks of Implementing a Call Centre
32:33 - 33:43 - Ideal Patient Profile
36 episodes