307: How to Drive Massive Revenue with Email Marketing

The Ecommerce Influence Podcast

Are you making at least 20% of your revenue from email marketing? If not, today’s guest is here to tell you how.

Chase Dimond is a prolific email marketer who is making a lot of noise in the eCommerce arena. In 2018, he launched an email marketing agency called Boundless Labs that supports 6-9 figure eCommerce companies. Since then, he and his team have helped their clients send hundreds of millions of emails resulting in over $50 million in email attributable revenue.

Chase joins us on today’s episode to share his knowledge on email marketing for eCommerce. He offers specific and tangible actions you can take to drive more sales and increase your email marketing revenue, talks about what works in email and what doesn’t, how to optimize your opt-ins, and how to find talented copywriters.

Enjoy!

Episode Highlights:

• 4:26 The Bernie Singles Case Study
• 8:10 Common misconceptions about email marketing
• 10:05 Chase’s early career in email marketing
• 14:02 How Chase took complete ownership of his marketing funnel
• 17:54 The easiest ways to increase your eCommerce revenue with email marketing
• 20:09 How to maximize your email opt-ins
• 22:31 Does gamification work for opt-ins?
• 23:36 Chase’s email diagnostic checklist
• 27:27 What types of products should be invested in email marketing
• 32:09 The future of SMS marketing and what is overhyped
• 36:41 How to find talented copywriters and designers
• 39:53 Resources that helped Chase build Boundless Labs
• 42:47 What motivates Chase to stay committed to email marketing

Links and Resources:

• Chase Dimond’s Website
• Chase Dimond on Twitter
• Boundless Labs
• Ecommerce Email Marketing Course by Chase Dimond
• Pura Vida Bracelets
• Privy
• Klaviyo
• PostScript
• Seth Godin
• The Coalition
• @a_brawn on Twitter
• Review or subscribe on iTunes