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EP109: How Sandboxx has Grown Through Content and Community Marketing

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Manage episode 259400896 series 2438032
Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the GrowthTLDR, we talk to Craig Zingerline about the growth of Sandboxx, a product that lets people send letters to recruits in the military.

We get into what it's like to make customer acquisition for a niche audience. We talk about Sandboxx's approach to content marketing and how it's helped them be called Google for the military.

And, we talk about the purpose of growth teams at a company, why you shouldn't overthink them, and the advantages of the pod team structure.

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 259400896 series 2438032
Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the GrowthTLDR, we talk to Craig Zingerline about the growth of Sandboxx, a product that lets people send letters to recruits in the military.

We get into what it's like to make customer acquisition for a niche audience. We talk about Sandboxx's approach to content marketing and how it's helped them be called Google for the military.

And, we talk about the purpose of growth teams at a company, why you shouldn't overthink them, and the advantages of the pod team structure.

  continue reading

147 episodes

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