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EP126: The Future of B2B Marketing

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Manage episode 264751614 series 2438032
Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future.

We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams could fundamentally change, and why we should think about customer experience automation vs. marketing automation.

Happy Growing!

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 264751614 series 2438032
Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future.

We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams could fundamentally change, and why we should think about customer experience automation vs. marketing automation.

Happy Growing!

  continue reading

147 episodes

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