Therapists Off Script: Casting The Net And Hooking New Clients: Marketing As A Psychotherapist In The Healing Arts Profession The Nerdie Therapist podcast

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Therapists Off Script: Casting the Net and Hooking New Clients: Marketing as a Psychotherapist in the Healing Arts Profession

1+ y ago 49:02

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Join Jen & Alyx as we discuss all things marketing as a psychotherapist 😊
There is a plethora of things to consider within marketing. Alyx and Jen discuss the following marketing topics from the base of California including:

Marketing Skills
Filling up practice client caseload
Good happens in ripples
Brainstorming sources
Authentic Marketing
Marketing across different practice settings
Insurance versus self-pay client considerations
Reframing marketing skills as a provider of mental health
Getting your voice out there so clients may find you
Individualizing marketing that works for you
STEEPLE / PESTEL Business Analysis
Importance of keeping finger on the pulse
Hot Topic Marketing
Build each other up: colleague cross referrals
Tailoring Seasonal Marketing
Harnessing Social Media Platforms for Marketing
Abundance versus Scarcity Mindset
Imposter Syndrome
Podcasting, Blogging, and Bios
Ideal Client Avatars (The Who)
Niche(s) (The What)
Speaking to Pain Points and Calls to Action
Painting a Picture (the narrative of bios)
Setting Client Expectations
Therapist and Client Matching
The client meets you before they meet you (importance of marketing)
Ethical Considerations
Advertising Parameters
Generalist versus Specialist
How to cast the net
Cold Calling versus Organic Marketing
Offering Courses and Trainings
Email Lists
Funnels
Filtering Unsubscribe Emails via Google Gmail
Harnessing Technology

Podcast Link:
Listen now on your favorite podcast platform or by visiting http://therapistsoffscript.com
Resources Mentioned:
Good Therapy
Therapy Den
Inclusive Therapist
Mental Health Match
Online Therapy Directory
Amber Lyda
Audrey Schoen
California BBS Advertising Guidelines
Dr. Ben Caldwell Advertising Reminders
Teachable
Kajabi
Thinkific
Music by Thunderbird Ooyy via Epidemic
Therapists Off Script