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199 | Jonah Berger - Create Immeasurable Word of Mouth

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Manage episode 409079846 series 2557148
Content provided by Jonathan Goodman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Goodman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen.

So, how do you get word of mouth to happen?

  • Two reasons why word of mouth is more effective than ads
  • How KitKat increased sales by $200 million by creating a trigger
  • Why the metrics you're probably using aren't representative of your goals

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

  continue reading

418 episodes

Artwork
iconShare
 
Manage episode 409079846 series 2557148
Content provided by Jonathan Goodman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Goodman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen.

So, how do you get word of mouth to happen?

  • Two reasons why word of mouth is more effective than ads
  • How KitKat increased sales by $200 million by creating a trigger
  • Why the metrics you're probably using aren't representative of your goals

--

FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)

HOW - Rate / review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

--

Hosts:

@itscoachgoodman

@fitnessjonestraining

@amberreynolds.me

--

Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low-stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.

  continue reading

418 episodes

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