42. Resilience in Entrepreneurship & Life: Amy Lacey's Journey from Lupus to a Multi-Million Dollar Business | Cali'flour Foods Founder | Amy Lacey

THE ONES WHO DARED

Amy Lacey is a serial entrepreneur, innovator, best-selling author, keynote speaker and business mentor. In 2016, after being diagnosed with Lupus, Amy launched Cali’flour Foods and introduced the first cauliflower pizza crust to the market when only a head of cauliflower could be found in grocery stores. The brand took the food industry by storm, going from farmers markets to grocery stores across America, and spearheading what would become a billion dollar industry category.
Cali’flour was the number 1 pizza crust sold on Amazon for 16 months straight from 2018-2019. The product won several awards including KeHE Best New Product in 2018 and was featured in Food and Beverage Magazine, OK! Magazine, GQ, Good Housekeeping, as well as one of “Whoopi’s Favorite Things” on The View.
The products were also seen at the ESPY, Teen Choice, the Emmys, NY Food Show, as well as many other traditional food shows. Amy sold the majority of Cali’Flour in late 2019 and became one of the top 1% of women business owners to exit a company with an 8 figure deal.
Amy is now trailblazing the path towards a brand new innovative health and wellness product with her new company, Beyond Medicine, founded in 2023. This new company is on a mission to highlight one of the world’s greatest superfoods that most people don’t even know exists yet.
She is introducing a new category of superfood to the market and paving the way for a new era of self-care and wellbeing that prioritizes the body’s natural ability to be and stay healthy while enhancing the immune system’s armor against disease and illness.
Up next alongside Beyond Medicine, Amy continues to collect her vast knowledge and experience in entrepreneurship into courses and programmes that make e-commerce easy for entrepreneurs.
Her philanthropic mission includes supporting women founders, and she continues to be incredibly passionate about being involved in non-profit organizations that support children with cancer and fighting against the sex trade. When she’s not innovating the next industry shaking product, you’ll find Amy at her home in Melbourne, Florida with her husband, her 3 children and their new puppy.
Amy opens up about her journey to resilience in business and how embracing forgiveness can pave the way for success in your entrepreneurial endeavors.

Don't miss this insightful episode filled with practical wisdom and guidance from someone who has faced challenges head-on and is eager to reveal her path to triumph. Learn how to attain freedom and success in your own life.
Amy has generously attached a link for the listeners to try a 4-day supply of Mixed Berry Blast Soursop Gummies: immune-boosting powers of the unusual and exotic Soursop fruit. These antioxidant-packed treats are the first of their kind, specially crafted to revitalize your cells and enhance your immunity.
Click on the link for your free sample here:
https://www.soursopnutrition.com/discount/svetka-sopsample24?redirect=%2Fproducts%2Fmixed-berry-blast-soursop-gummies-sample-pack

Guest links:
www.heyamylacey.com
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https://www.instagram.com/soursopnutrition/
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-Links-
https://www.svetkapopov.com/
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Chapters

1. Overcoming Trauma and Finding Success (00:00:00)

2. From Struggle to Success (00:15:26)

3. The Power of Email Marketing (00:29:21)

4. Overcoming Trauma and Building Resilience (00:39:56)

5. Entrepreneurial Ventures and Pivots (00:47:48)

6. Challenges and Success in Food Industry (00:53:43)

7. Facing Fear and Finding Confidence (01:03:06)

8. Top Three Transformative book in business and life (01:05:33)