Ep 137: Repositioning You: Reinvention Lessons from the World of Brand Strategy

The Purposeful Career Podcast

What if you could take a step back from your life, examine it from a fresh perspective, and identify what's working and what's not, just like a brand strategist assesses a brand? Join me, Carla Hudson, as we navigate these interesting waters. The magic starts when we begin to view our lives from a less emotional, more pragmatic viewpoint, just as those managing a corporate brand would do. By doing this, we can effectively reposition ourselves for success.
Together, we'll explore the fascinating world of brand repositioning, using real-life examples from Domino's, Cadillac, and Kia. Let's see how these big names changed their game by altering their brand positioning and, in doing so, achieved great success. We'll then take these business principles and apply them to our personal lives. Yes, it's time to view ourselves as a brand so we can pinpoint what's working and what's not. Then, using these insights, we'll create a new positioning that aligns with our goals.
But that's not all! What could be more exciting than learning how to reposition your life? Applying what you've learned, of course! To help you do just that, we'll explore the value of having a life coach and how my virtual coaching program can assist you in applying these insights. Let's make your career and life everything you dream of! So, are you ready to reposition your life? Let's make it happen together!

Do you have a question you'd like to have addressed on the podcast? Want to give us some feedback or suggestions? Click here to send us a text.

Follow us on Instagram @thepurposefulcareer.
Learn more about Next Level, our monthly membership at https://www.thepurposefulcareer.com/nextlevel.

Chapters

1. Repositioning Your Life (00:00:00)

2. Repositioning as a Strategic Tool (00:07:53)

3. The Power of Brand Repositioning (00:11:48)

4. Repositioning Yourself as a Brand (00:26:45)

5. Instagram Week (00:40:07)