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[158] Sales, Remote Working and Automation: Powerful Advice for Modern MSPs

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Manage episode 427710345 series 1170577
Content provided by Richard Tubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Tubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this interview, Richard Tubb speaks to Arlin Sorensen, VP of Ecosystem Evangelism at ConnectWise. He’s been involved in the industry for almost 40 years. In that time, he started HTG peer groups, now IT Nation Evolve.

He had a VAR MSP for 27 years, which he sold in 2012, and recently sold his ag-tech business which focuses on delivering precision technology to farmers. Arlin is passionate about supporting MSPs to grow and scale their business.

Arlin shares his journey in the MSP space, his current role at ConnectWise and how the company is different from others. He and Richard discuss challenges that MSPs face, how things have changed post-covid and how to adapt to remote working.

Richard asks Arlin how MSPs can get more comfortable with sales and how Bob Burg’s book ‘The Go Giver’ changed his own attitude to selling. They also dig into the impact of AI and automation on customer experience and running a business.

They discuss peer groups, MMAs, personal influences and the future of the MSP industry. Arlin also shares his biggest piece of advice that listeners should act on right now.

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  continue reading

199 episodes

Artwork
iconShare
 
Manage episode 427710345 series 1170577
Content provided by Richard Tubb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Tubb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this interview, Richard Tubb speaks to Arlin Sorensen, VP of Ecosystem Evangelism at ConnectWise. He’s been involved in the industry for almost 40 years. In that time, he started HTG peer groups, now IT Nation Evolve.

He had a VAR MSP for 27 years, which he sold in 2012, and recently sold his ag-tech business which focuses on delivering precision technology to farmers. Arlin is passionate about supporting MSPs to grow and scale their business.

Arlin shares his journey in the MSP space, his current role at ConnectWise and how the company is different from others. He and Richard discuss challenges that MSPs face, how things have changed post-covid and how to adapt to remote working.

Richard asks Arlin how MSPs can get more comfortable with sales and how Bob Burg’s book ‘The Go Giver’ changed his own attitude to selling. They also dig into the impact of AI and automation on customer experience and running a business.

They discuss peer groups, MMAs, personal influences and the future of the MSP industry. Arlin also shares his biggest piece of advice that listeners should act on right now.

Mentioned in This Episode


  continue reading

199 episodes

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