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[129] How an MSP Wins At Marketing in The Real World
Manage episode 360806010 series 1170577
In this episode, Richard Tubb speaks to Sarah Turner, a creative marketer at IT Backbone. They support cloud migration, infrastructure overhauls and build anything that their clients need.
A data lead decision-maker, she was part of the team that helped IT Backbone win the “Most Innovative Marketing and Sales Campaign” category of the MSP awards, hosted by SuperOps.
They talk about Sarah’s marketing background and how she ended up in the IT industry and the marketing strategy she submitted as their entry into the awards competition and how she made it stand out.
He asks Sarah for her advice on marketing campaigns in general – the tools to use, how to measure the success (or otherwise) of the campaign, and the best tools to use for data analysis.
Sarah also tells him what a customer-first approach looks like at IT Backbone, the challenges and successes of marketing in an IT company, and where MSPs go wrong with their approach to marketing.
They also discuss why MSPs should enter awards, the SuperOps awards process and what the win means for Sarah and IT Backbone. Finally, Richard asks Sarah what’s next for the business and what potential obstacles they need to overcome.
Mentioned in This Episode
- HubSpot
- Canva
- Invideo
- Hotjar
- Mel Robbins Podcast
- Jay Shetty podcast
- Mel Robbins High Five Habit
- Mel Robbins: 5 Second Rule
- Feel Better, Live More podcast
- Dr Rangan Chatterjee Happy Mind, Happy Life
- Dr Rangan Chatterjee The 4 Pillar Plan
- Nir Eyal: Indestractable
- James Clear Atomic Habits
Mentioned in this episode:
Get MSP Insights every Tuesday
Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.
193 episodes
Manage episode 360806010 series 1170577
In this episode, Richard Tubb speaks to Sarah Turner, a creative marketer at IT Backbone. They support cloud migration, infrastructure overhauls and build anything that their clients need.
A data lead decision-maker, she was part of the team that helped IT Backbone win the “Most Innovative Marketing and Sales Campaign” category of the MSP awards, hosted by SuperOps.
They talk about Sarah’s marketing background and how she ended up in the IT industry and the marketing strategy she submitted as their entry into the awards competition and how she made it stand out.
He asks Sarah for her advice on marketing campaigns in general – the tools to use, how to measure the success (or otherwise) of the campaign, and the best tools to use for data analysis.
Sarah also tells him what a customer-first approach looks like at IT Backbone, the challenges and successes of marketing in an IT company, and where MSPs go wrong with their approach to marketing.
They also discuss why MSPs should enter awards, the SuperOps awards process and what the win means for Sarah and IT Backbone. Finally, Richard asks Sarah what’s next for the business and what potential obstacles they need to overcome.
Mentioned in This Episode
- HubSpot
- Canva
- Invideo
- Hotjar
- Mel Robbins Podcast
- Jay Shetty podcast
- Mel Robbins High Five Habit
- Mel Robbins: 5 Second Rule
- Feel Better, Live More podcast
- Dr Rangan Chatterjee Happy Mind, Happy Life
- Dr Rangan Chatterjee The 4 Pillar Plan
- Nir Eyal: Indestractable
- James Clear Atomic Habits
Mentioned in this episode:
Get MSP Insights every Tuesday
Every Tuesday I share my thoughts on the business of IT with you, the Managed Services community. Thousands of Managed Service Providers already subscribe to MSP Insights. It’s easy to sign up, easy to cancel. MSP Insights is basically a short email from me, every Tuesday without fail, with advice on growing your IT business, plus cool resources I’ve found, discovered or starting exploring that week. It’s kind of like my diary of cool things, and often includes articles or books I’ve read, tools I’ve discovered, and events I think you’d be interested in, often sent to me by my friends and TubbTalk podcast guests. So, if that sounds fun, a short, tiny bite of MSP goodness every Tuesday, and you’d like to try it out, just go to https://go.tubb.co/tuesday, drop in your email and you’ll get the very next one.
193 episodes
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