What It Takes To Create Your Own Whiskey With Cousins & Founders of Lodestar Whiskey

Whiskey & Work Podcast

In this episode of Whiskey and Work, Kelsey Murphy sits down with Anna Axster and Wendelin von Schroder, co-founders of Lodestar Whiskey, a women-owned whiskey brand that’s quickly gaining attention in the spirits industry. Anna and Wendelin share their fascinating journey from working in the music industry to founding a whiskey brand during the pandemic. They talk about the challenges and rewards of building a product-based business, creating a unique whiskey flavor profile, and building an authentic community around their brand. Whether you're a seasoned whiskey lover or new to the scene, you'll find inspiration in their story of taking bold leaps and crafting a business that truly aligns with their passions. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!

What we’re talking about…

• Anna & Wendelin explain their journey from the entertainment and music industry to whiskey, motivated by their passion and love for whiskey during their years of travel

• Seizing the moment during the pandemic to build something authentic to their interests and experience

• Anna and Wendelin talk about leveraging their skills in community-building from their music careers into growing their whiskey brand

• The importance of creating a product that reflects their personal values and connects with a community that shares them

• Focus on listening to their audience and adapting based on feedback

• How they created a unique blend by combining a high rye bourbon and American single malt

• How the product appeals to both experienced whiskey drinkers and beginners

• How their success is built on authentic community-building rather than competing financially with large established brands

• To learn more or connect with Anna & Wendelin visit the links below!

A {free} Tool or Two!

Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.

• How To Plan Your Business

• The Coaches Pricing Calculator

• The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income

Links Mentioned

Lodestar Whiskey’s Website

Lodestar Whiskey’s Instagram

Kelsey Murphy’s Website

Kelsey Murphy’s Instagram