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From Humidity Hair to Fitness Fairs: Industry Chat with Michael & Stephanie
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On this episode of Yoga Biz Champ, Michael Jay welcomes back Stephanie Breaux Bradley, a returning guest known for her dynamic insights into the fitness industry.
In this candid conversation, Michael and Stephanie discuss recent industry events, the influence of Gen Z on the fitness world, and the importance of knowing your numbers as a business owner. They also touch on customer experiences and the value of authentic communication in building a loyal clientele.
Highlights:
- Industry Insights: Michael and Stephanie share their experiences from recent conferences, highlighting the differences between yoga and fitness industry events and what yoga studios can learn from the broader fitness industry.
- Gen Z Influence: A deep dive into the characteristics and preferences of Gen Z, including their tech dependency, willingness to pay for wellness, and the importance of authentic, transparent communication.
- Pricing Strategies: Discussion on the importance of transparent pricing, knowing your bottom line, and having flexible pricing options to meet diverse customer needs.
- Customer Experience: The significance of the pre-class, in-class, and post-class experiences in retaining clients and creating a welcoming studio environment.
- Authenticity in Business: Real-life examples of how authenticity in communication and marketing can build trust and loyalty among clients.
- Overcoming Burnout: Strategies for studio owners to manage burnout, including the importance of taking time off to work on the business and the value of support networks.
Apps, Websites, and Tools Mentioned:
- SalesARM:** A service mentioned for its effectiveness in lead management and nurturing client relationships.
- MY FREE CANVA SCHEDULE TEMPLATE: Used for creating visual schedules to help clients integrate studio classes into their lives.
ALL THIS SEASON NOW HAVE VIDEO VERSIONS ON YOUTUBE. GO SUBSCRIBE!
YOUTUBE
Connect with Stephanie
- Website
- Instagram
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Michael Jay - Yoga Biz Champ
Michael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.
With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.
His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community.
- Certified Yoga Biz Consultant •
- FitTech Partner •
- Yoga Studio Launch & Growth Specialist
FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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FREE RESOURCES AND BOOK A CHAT LINK
https://yogabizchamp.link/podlink
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