Help Fitness Clients over 50 Write Their Own Hero’s Journey: It’s Not About You

The Optimal Aging Podcast

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1+ y ago 18:19

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Who should be the focus of your fitness business? Is it you, the owner? One of your trainers? The client? Before we get to that, let's discuss a storytelling model that's been the roadmap for countless books, movies and shows -- and more -- throughout time.
This storytelling model is called The Hero’s Journey. It’s the basis of countless novels, plays, movies and other stories throughout the ages. It was defined by Joseph Campbell, a mythologist and writer who examined the history of stories around the world and mapped out this universal tool, the hero’s journey.

Who's the hero that I'm talking about? It' not you! But you still have a HUGE role to play, and it's important for your client AND YOUR BUSINESS.
Resources
Life Priority Supplements -- Affiliate Discount here
Naamly – Support our advertiser, who helps you keep in touch with your members
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

137 episodes

#Fitness #Jay Croft #Fitness Over 50 #Active Aging #Baby Boomers #Exercise #Physical Fitness #Wellbeing After 50 #Function Fitness #Content Marketing