Best Jay Croft Podcasts (2024)

1
Marketing Small Group Personal Training to People over 50, with Author Vince Gabriele. 32:00

20h ago32:00

32:00

Curious about how small group personal training can revolutionize your fitness business and attract clients over 40? Join us as Vince Gabriele, an acclaimed gym owner, Fit Biz coach, and marketing expert, shares his transformative insights from his latest book, "The Ultimate Guide to Small Group Personal Training." Vince reveals why small group tra…

1
From Full-Time Foodie to Powerlifter at 60, One Writer's Empowering Story, with Jill Silva 21:41

10d ago21:41

21:41

Imagine if your job was to review restaurants, test recipes, and hobnob with the foodiest of the foodies in a major American city. Well, my friend Jill Silva has had that job for decades. She was the Food editor of the Kansas City Star for more than 20 years and now has a PR business focusing on food and dining. Now, at 60, Jill has a new passion: …

1
2024 Episode 6: Championship Series Special 58:43

16d ago58:43

58:43

In our latest episode of Kick-Off, hosts Teo and Henley speak to our competition experts Tony Tannous and Nikola Pozder to wrap-up the regular season and make predictions for the incoming Championship Series! With the 2024 NPL NSW Grand Finals now confirmed to be played at the iconic CommBank Stadium in Parramatta on September 7th, all our finalist…

1
It's Worth Repeating: Keep Talking about Muscle after Age 50 (and 3 Other Timeless Topics) 14:35

30d ago14:35

14:35

I was at a little dinner party the other night and the conversation turned to fitness for people over 50. All four of us at the table are in the demo and we’re all healthy and active. My partner and I are in the fitness industry and I quickly realized that we were discussing things on a different level than our friends, more familiar, in shorthand.…

1
S5:E7 Dr. Dennis Shavelson 49:56

1M ago49:56

49:56

Rock talks to Dr. Dennis Shavelson.

1
How to Measure and Improve Mobility after Age 50? There's an App for That 27:04

1M ago27:04

27:04

Unlock the secrets to optimal mobility and injury prevention for those over 50 with Andrew Menter, the visionary CEO of Physmodo. Discover how a simple overhead squat assessment captured through your smartphone can revolutionize fitness routines by measuring and enhancing mobility, stability, posture, and symmetry. Andrew enlightens us on the conce…

1
Communities for Active Agers Are a Far Cry from Outdated Ideas of 'Old Folks Homes' 22:16

2M ago22:16

22:16

My grandmother, who was born in 1905, lived at home until the end of her life at 95, but she was always afraid her children would send her to an old folks home, as she called it. Nowadays, things have changed so much we might even need a new vocabulary to discuss communities for older people. But whatever we call them, they’re offering a more attra…

1
2024 Episode 5: Jay McGowan, Ashlie Crofts and Emily Kos 48:55

2M ago48:55

48:55

Relegation battles, title challenges and promotion pushes, the latest episode of Kick-Off has it all! Hosts Teo Pellizzeri and Henley Warner speak with Jay McGowan (Sutherland Sharks), Ashlie Crofts (APIA Leichhardt) and Emily Kos (Mount Druitt Town Rangers). McGowan's Sharks are currently locked in a five-team fight to avoid relegation from NPL Me…

1
5 Branding Strategies for Gyms Targeting the Over-50 Market 19:40

2M ago19:40

19:40

Could targeting the over-50 demographic unlock unprecedented growth for your fitness business? Listen to Jay Croft of Prime Fit Content as he reveals five essential strategies to make your fitness brand stand out in a crowded market. Drawing from his recent presentation at the Functional Aging Summit, Jay delves into the challenges of feeling invis…

1
Unlocking Cognitive Health: How Marbles Brain Body Fitness Is Spreading Good News about Aging 34:17

3M ago34:17

34:17

Unlock the secrets to a sharper mind and healthier body with our guest, Dr. Cody Sipe, CEO of Brain Body Fitness franchise. Ever wondered how pairing brain games with physical exercise could stave off dementia? In this engaging episode, we dive into the innovative world of Marbles Brain Body Fitness, the pioneering brain gym franchise focused on a …

1
2024 Episode 4: Siobhan Edwards, Jak O'Brien and Chris Payne 49:45

3M ago49:45

49:45

The latest episode of Kick-Off features interviews with Siobhan Edwards (Illawarra Stingrays), Jak O'Brien (Blacktown City) and Chris Payne (Bankstown City)! Hosts Teo Pellizzeri and Henley Warner speak to our guests about the season so far and also provide a wrap on the latest news across the Football NSW competitions space, including the Australi…

1
When Is It Too Late to Get Fit? Author Gwendolyn Bounds on Pushing Limits at Any Age 31:54

3M ago31:54

31:54

How old is too old? How late in life is TOO late in life to get fit, change your life, and improve your health? Or is the answer, it’s never too late? Well, these are the questions we’ll be covering on this episode of Optimal Aging, where we discuss the business of exercise, healthy living and wellbeing for people 50 and over. Each week, we explore…

1
Answering Questions from Fitness Pros in Over-50 Fitness: Emails, Facebook, and More, with Dan Ritchie of the Functional Aging Institute 29:16

4M ago29:16

29:16

On the last episode of Optimal Aging, I shared a recent presentation I gave to the Functional Aging Institute online. THIS episode features the Q&A session that followed, and it's full of smart questions and (I hope) useful replies. Do you wonder about posting on a blog? How often you should share on social media? And what about emails? Then, this …

1
2024 Episode 3: Zac Sapsford, Kim Davey, Tom Whiteside and Jordan Baker 1:03:59

4M ago1:03:59

1:03:59

Kick-off is back with a bumper episode featuring four guests from across NPL New South Wales and Football NSW Leagues! Zac Sapsford (Western Sydney Wanderers) and Kim Davey (Gladesville Ravens) give an insight into the top tier before Tom Whiteside (Mount Druitt Town Rangers) and Jordan Baker (St George FC) chat about the season so far in the Leagu…

1
How Many Emails to Send? Which Social Media to Use? My Functional Aging Content Webinar 27:47

4M ago27:47

27:47

This week's episode is the recording of a webinar I did with Dr. Dan Ritchie of the Functional Aging Institute. Dan was kind enough to let me present on seven "Do This/Not That" communications examples for gym owners who want to grow their businesses with more people over 50. There were quite a bit of questions after my presentation. I'm going to s…

1
Using AI and Data to Put Powerful Body Information in Fitness Consumers’ Hands. With Jason Moore of Spren. 26:32

5M ago26:32

26:32

They say knowledge is power, and mankind has never before had so much power – or knowledge – at our fingertips as we do now. When that comes to fitness over 50, health and wellbeing, the potential for improving lives with this data is spectacular. We can carry real-time information on body composition, biomarkers, heart-rate variability, sleep, str…

1
2024 Episode 2: Demi Koulizakis (Sydney Olympic) and Jordan Segreto (APIA Leichhardt) 40:55

5M ago40:55

40:55

In our latest episode of Kick-Off we're joined by Demi Koulizakis (Sydney Olympic) and Jordan Segreto (APIA Leichhardt)! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Keep up with the Football NSW Leagues competitions by visiting footballnsw.com.au or fol…

1
Longevity in Action: 'Keep Moving' as the Key to a Long, Healthy Life, from Those Who Know 10:05

5M ago10:05

10:05

Longevity is a trendy topic these days. Everybody wants to read and talk about the newest, best ways to live a vital life for as long as possible. So, I take a look back at a powerful conversation I had with a frequent exerciser as she was turning 100. Toni Stahl passed away recently at 105, and she and other super-agers left us key lessons about h…

1
The Hero’s Journey, Emotional Content, and Focusing on the Client Helped Ryan Carver Grow His Utah Gym 24:53

6M ago24:53

24:53

Ryan Carver learned a key lesson about marketing his gym to people over age 55: Make it about THEM, not about HIM. Ryan, owner of Leverage Fitness Solutions near Salt Lake City, told me he realized he had to make his content more emotional and follow the “hero’s journey” – with the client as the hero and him as the helper. They’re Luke Skywalker. H…

1
Leave The World Behind (2023) 1:24:07

6M ago1:24:07

1:24:07

In this episode, we discuss the late 2023 Nextlix original film, Leave The World Behind, starring Julia Roberts, Ethan Hawke, Kevin Bacon, and Mahershala Ali. A family's getaway to a luxurious rental home takes an ominous turn when a cyberattack knocks out their devices, and two strangers appear at their door. We also share the recent shows/films w…

1
2024 Episode 1: James Temelkovski (Marconi Stallions) and Phoebe Gilbane (Manly United) 32:11

6M ago32:11

32:11

With the new season now truly up and running, James Temelkovski (Marconi Stallions) and Phoebe Gilbane (Manly United) join hosts Teo Pelizzeri and Henley Warner for the latest edition of Kick-Off! Stay up to date with the NPL NSW competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Keep up with…

1
Weight-Loss Expert Amy Lang on How to Stop Negative Thoughts and Build Healthy Habits 33:15

6M ago33:15

33:15

Remember Daisy Duke on “The Dukes of Hazard"? Anyone who grew up in the late '70s and early '80s does. It featured a beautiful young actress named Catherine Bach playing the part of Daisy Duke, who was most famous for her short-short cutoff jeans, curvaceous figure, and legs that went down to Mexico. Like millions of households every Friday night, …

1
Consistency Pays: Building a Thriving Fitness Business for Older Adults in Nashville 21:04

7M ago21:04

21:04

Fitness success is a lot like communications success. Both involve repeating the same steps consistently over time, making incremental progress, and remaining committed to doing the right thing. Even when a shiny new temptation wants to steal your attention or you'd rather just stay on the couch and forget about it. Aaron Hines, a gym owner from th…

1
2024 Season Preview: NPL Women's New South Wales 39:33

7M ago39:33

39:33

We're almost ready to start another incredible season of NPL Women's NSW football! Teo Pelizzeri, Henley Warner and Nikola Pozder break down all the major transfer news and which clubs and players to watch out for 2024. All matches this season will be broadcast live and free on YouTube from March 3rd! Stay up to date with the NPL Women's NSW compet…

1
Overcoming Alcoholism to Forge a Health Legacy: Gary's Inspirational Fitness Journey at 50+ 12:27

7M ago12:27

12:27

Nothing moves people like a story. More than mere facts, and more than promotions or advertising, a good story makes us feel something. We relate to it. We want to take action, even if it’s just talking about the story some more. Here’s an example of how powerful storytelling can be – for people trying to improve their lives and for a gym or fitnes…

1
2024 Season Preview: NPL Men's New South Wales 38:45

7M ago38:45

38:45

The new NPL Men's NSW season is almost here! Teo Pelizzeri and Tony Tannous discuss all the major transfer news and how each club is shaping up for 2024. With the return of the Championship series and all matches being broadcast live and free on YouTube, learn all you need to know before the action kicks off on February 16th! Stay up to date with t…

1
Alloy's Nick Garrity Shares Secrets of Serving the 'Older' Market While Expanding His Fitness Footprint. (REMASTERED for Improved Audio) 33:39

8M ago33:39

33:39

Alloy Personal Training is one of the most exciting brands in fitness. And Nick Garrity is a prime example of why, having launched two successful locations last year and preparing to birth a third. We discuss the secrets to appealing to the 'older' fitness clientele, the value of communications, and the essential power of providing a first-class, c…

1
Should Gyms Provide Ozempic and Wegovy to Fitness Clients? Here's What You Need to Know. 29:21

8M ago29:21

29:21

What happens when the craze for new weight-loss drugs hooks up with gyms and fitness studios? We’re about to find out, based on a couple of announcements from industry leaders in the last few months. And on this week’s episode, we have a leading industry researcher to help us see the opportunity here for gym and studio owners. Welcome to Optimal Ag…

1
How High-Tech, Big-Data Innovation Is Improving Functional Fitness and More. 28:42

9M ago28:42

28:42

We tend to go to the gym and lift weights in one plane -- up-down, up-down... But in real life, our bodies move in 3D, up, down and all around, at all angles, across multiple planes of motion. So if we want to be strong and truly fit, we need to be strong in 3D. And to get there, we need first to measure ourselves fully an accurately. That's the ex…

1
Health, Sex and More: Men Tell Us What Finally Got Them to Embrace Fitness over 50. 16:38

10M ago16:38

16:38

Ever felt it's too late to start making healthy changes? This episode of Optimal Aging is for you. We're chatting with three inspiring men, all over the age of 50, who decided to rewrite their health narrative. Listen in as Bennett, Jerry, and Blaine share their stumbling blocks, the catalysts for change, and the practical steps they've taken to re…

1
Should You Workout on Vacation? Finding the Balance in Fitness over 50 19:50

10M ago19:50

19:50

Have you ever found yourself torn between maintaining your fitness routine and surrendering to the allure of total relaxation while on vacation? Well, this episode of Optimal Aging will simultaneously challenge you and offer solutions to this age-old dilemma. We'll share the fascinating journeys of Rachel and Oliver, two 50+ travelers who have mana…

1
Mastering Gym Business Management and Capturing the Over 50 Market, with Dan Uyemura of PushPress. 23:16

10M ago23:16

23:16

This week's episode is all about the intersection where gym management, communications, and customer experience meet. My guest is Dan Uyemura, who was a serial tech entrepreneur before opening his first gym in 2010 – and then his gym management software platform, PushPress, which helps gym owners scale their businesses effectively. PushPress stream…

1
Don't Let Fear of Change Hold You Back: 5 New Trends in Marketing Fitness over 50 17:15

11M ago17:15

17:15

It's been five years since I got into the "fitness over 50" game -- and five years since I first met Dan Ritchie and the Functional Aging Institute. So, when Dan asked me to speak last week at an FAI gathering in Nashville last week, my thoughts turned to "then" and "now." I spoke about 5 points of communications in the over-50 market that were tru…

1
Episode 6: 2023 Season Review and Awards 53:05

11M ago53:05

53:05

Teo Pelizzeri and Henley Warner take a look back on the 2023 season and bring you interviews with some of our Gala Awards winners! Stay up to date with the NPL NSW Men's and Women's competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Keep up with the Football NSW Leagues competitions by visiti…

1
Reframing Fitness: A Journey of Adventure and Healthy Habits with Kelly Howard 30:46

11M ago30:46

30:46

My guest this week is Kelly Howard, who leads women into fitness by making it fun and adventuresome. She leads retreats, hiking and kayaking trips – all kinds of things to get women moving outdoors and start living a healthier, happier life. I love the approach and Kelly’s enthusiasm. She’s a coach, podcaster, and author. Her business website, fiti…

1
Triumph and Transformation: 7 Inspiring Fitness Journeys of Men Over 50 24:19

12M ago24:19

24:19

Imagine being in your 70s and crossing the finish line of a grueling obstacle course race. Or picture yourself chasing after your grandkids, not just watching from a bench. Today, we're sharing the fascinating, foot-to-the-pedal stories of men over 50 who have embraced fitness, transforming not just their physical health but their entire lives. Fro…

1
Tonal Reaches Out to the Active Aging Market -- What's the Future of Connected Fitness Now? 29:22

12M ago29:22

29:22

Curious about the future of fitness technology? In this episode, we are joined by Troy Taylor, the Senior Director of Performance Innovation at Tonal. Troy takes us on a journey through Tonal's success story amidst the pandemic, and the goldmine of data they've tapped into from their expansive user base. We take a deep dive into how connected fitne…

1
Thomas Plummer on the Biggest Opportunity in Fitness: Tapping into the 'Older' Sector 36:37

12M ago36:37

36:37

Industry expert Thomas Plummer has seen it all in the fitness industry. A pioneer for the last 40-plus years, he shares a ton of insight and advice about how to appeal to affluent, older clientele in this week's episode. Most fitness pros have no idea how to communicate with people who are a little bit different than the mainstream, 20-something cu…

1
Over-50 Fitness in the Longevity Economy: Growing, Changing and Huge Opportunities, with Content Guru Brian Clark 31:36

1y ago31:36

31:36

If your fitness business is aimed, even somewhat, at helping people over 50, then you are a part of the growing Longevity Economy. It covers TRILLIONS OF DOLLARS in the US economy annually, and it’s only going to keep expanding for decades as more people age into the group. The over-50 market isn’t just growing – it’s also changing to include more …

1
Writing Hacks, Content Tips, and How Fitness is a Lot Like Writing: I'm in the Hot Seat This Week. 34:53

1y ago34:53

34:53

I met Andres Escobar at the Functional Aging Summit this year. He has a business, ReviewBiz, that helps you get positive Google reviews, and a podcast called Gym Owner's Growth Zone. He invited me on his show, and we had a fun interview there -- it's always strange for me to be asked the questions, especially about writing. But, as I share, it's no…

1
Episode 5: Kaelah Austin, Aytek Genc, Glen Kelshaw 49:33

1y ago49:33

49:33

Our latest episode sees Teo Pelizzeri and co-host Henley Warner interview Kaelah Austin (Illawarra Stingrays), Aytek Genc (St George City) and Glen Kelshaw (Hills United). Stay up to date with the NPL NSW Men's and Women's competitions by visiting nplnsw.com.au or following NPL New South Wales on Facebook, Instagram and Twitter. Keep up with the Fo…

1
Artificial Intelligence and Fitness over 50: How AI Can Help You Grow Your Business. 29:16

1y ago29:16

29:16

Robots stealing your jobs… soulless machines taking over the world… Is it science-fiction? Or is it happening already now that artificial intelligence, or AI, is here? Hang onto your C3P0, because that’s the topic we’re discussing this week on Optimal Aging, the show that’ all about fitness, health and wellbeing for people over 50. If you own a gym…

1
40 Year Old Virgin (2005) 2:02:14

1y ago2:02:14

2:02:14

In Episode 34, we reach back into the Judd Apatow series of comedies from the early 2000's and cover 40 Year Old Virgin, starring Steve Carell. This was an episode we recorded a while back, but ran into technical issues during editing, so we re-watched and recorded this one to make it right! Note: This episode was recorded in June of 2023. Support …

1
Season 2 Preview: We're Back and Tackling AI, Gen X and Lots More about Fitness over 50 11:19

1y ago11:19

11:19

It was a long, hot summer, wasn't it? Phew! Still is in lots of place, including my hometown of Atlanta. I'm back with Season 2 of Optimal Aging. Today I want to share some of the topics we'll dive into soon -- including Artificial Intelligence, Gen X, and the changes around retirement. All these affect your over-50 fitness outreach, and I'm lookin…

1
Episode 4: Rhianna Pollicina, Travis Major and Sarah Ferris 38:48

1y ago38:48

38:48

Our latest episode sees Teo Pelizzeri and co-host Henley Warner interview star midfielder Rhianna Pollicina (APIA Leichhardt), NPL NSW Men's legend Travis Major (Blacktown City) and Sarah Ferris from League One Women's club UNSW FC. Stay up to date with the NPL NSW Men's and Women's competitions by visiting nplnsw.com.au or following NPL New South …

1
A Government Report Focuses on Over-65 Fitness: How to Use It to Grow Your Business. 17:23

1y ago17:23

17:23

Did you know that in a few years, 20% of Americans will be 65 or older? And 85% of them have at least one chronic health condition that you can help them with through regular exercise. Further, more people in this cohort are exercising than ever before (although the numbers are still frightfully low). A new report from the Department of Health and …

1
Episode 3: Alec Urosevski, Rola Badawiya and Daniel Georgievski 50:31

1y ago50:31

50:31

Our latest episode sees Teo Pelizzeri and co-host Henley Warner interview current NPL NSW Men's top scorer Alec Urosevski (Rockdale Ilinden), 2022 NPL NSW Women's player of the year Rola Badawiya (NWS Spirit) and former A-Leagues player Daniel Georgievski from League One Men's club and Australia Cup qualifiers Inter Lions. Stay up to date with the …

1
Fighting for Life: How Boxing Helps Parkinson's Patients, with Chris Timberlake of Rock Steady Boxing. 29:04

1+ y ago29:04

29:04

Can exercise bring hope to people afflicted with something as serious as Parkinson’s disease, a progressive disorder that affects the nervous system and parts of the body controlled by the nerves? People are saying that regular exercise helps those afflicted – particularly exercises associated with boxing, as my guest today will explain. Chris Timb…

1
S5:E6 Jay Croft & Prime Fit Content 47:36

1+ y ago47:36

47:36

Rock talks to Jay Croft, owner of Prime Fit Content, all about fitness marketing to the over 50 population. Be sure to listen in and click subscribe. TIME STAMPS 1:20 Jay Croft’s background and career path 5:30 Gyms like the young crowd 9:00 Jay’s journalism background 12:30 Hot topics for fitness over 50 17:30 Motivating factors to get moving 21:0…

1
Women over 50 at War with Their Bodies: Get Off the Dieting Rollercoaster and Find 'Body Peace.' 28:11

1+ y ago28:11

28:11

Are women over 50 engaged in a war against their bodies? They’ve spent decades being told – by society, the media, their families – what a healthy woman is supposed to look like. It’s always thin, right? And young. But how can a woman over 50 – or anyone, really – live a healthy lifestyle, eating right and moving her body … without beating herself …

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