Thomas Plummer on the Biggest Opportunity in Fitness: Tapping into the 'Older' Sector

The Optimal Aging Podcast

Industry expert Thomas Plummer has seen it all in the fitness industry. A pioneer for the last 40-plus years, he shares a ton of insight and advice about how to appeal to affluent, older clientele in this week's episode.
Most fitness pros have no idea how to communicate with people who are a little bit different than the mainstream, 20-something customer. That's where I come in with Prime Fit Content, with material that helps gyms and studios reach the coveted older market. And Thom brings his perspective to the table -- how gym owners fall short, what the real opportunities are, and how to take advantage of them.
By the end of our chat, you’ll be armed with practical insights on how to dismantle fear and misinformation associated with fitness, and how to create a welcoming, inclusive space for everyone.
Resources and Links
Thomas Plummer
Perform Better
Life Priority Supplements -- Affiliate Discount here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

Chapters

1. Thomas Plummer on the Biggest Opportunity in Fitness: Tapping into the 'Older' Sector (00:00:00)

2. Capturing the Over 40 Fitness Market (00:00:01)

3. Effective Communication for Older Fitness Clients (00:09:27)

4. Understanding Gym Clients, Over 40 (00:14:11)

5. Direct Consumer Fitness Course for Consumers (00:23:39)

6. Fitness Sponsorships and Recommendations for Over 50 (00:34:15)