Tonal Reaches Out to the Active Aging Market -- What's the Future of Connected Fitness Now?

The Optimal Aging Podcast

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11M ago 29:22

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Curious about the future of fitness technology? In this episode, we are joined by Troy Taylor, the Senior Director of Performance Innovation at Tonal. Troy takes us on a journey through Tonal's success story amidst the pandemic, and the goldmine of data they've tapped into from their expansive user base. We take a deep dive into how connected fitness gained momentum during 2020 and 2021 and how Tonal harnessed this to their advantage.
Troy unveils Tonal's foray into the active aging market segment. With a blend of stability exercises, lower body power and custom content, Troy shares how Tonal is bringing its message to this population.
Resources and Links
Tonal
Troy Taylor on Instagram
Life Priority Supplements -- Affiliate Discount here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market

Chapters

1. Tonal Reaches Out to the Active Aging Market -- What's the Future of Connected Fitness Now? (00:00:00)

2. Expanding to an Aging Market (00:11:02)

3. Health and Fitness for Active Aging (00:15:37)

4. The Power of Connected Fitness (00:21:52)

137 episodes

#Fitness #Jay Croft #Fitness Over 50 #Active Aging #Baby Boomers #Exercise #Physical Fitness #Wellbeing After 50 #Function Fitness #Content Marketing