Over-50 Fitness in the Longevity Economy: Growing, Changing and Huge Opportunities, with Content Guru Brian Clark

The Optimal Aging Podcast

If your fitness business is aimed, even somewhat, at helping people over 50, then you are a part of the growing Longevity Economy.

It covers TRILLIONS OF DOLLARS in the US economy annually, and it’s only going to keep expanding for decades as more people age into the group.
The over-50 market isn’t just growing – it’s also changing to include more people in Generation X. And people in the group are changing their habits – many working longer before retiring, either due to choice or circumstance. This all has big ramifications for your business and for, well, just about everything else in the coming decades.
It's what I'm discussing on this episode with Brian Clark, a pioneer in the field of content marketing who recently turned his attention to the longevity economy. Further is his new midlife personal growth newsletter. And Longevity Gains offers advice for marketers and entrepreneurs looking to succeed in this longevity economy.
0:01 Marketing to the Longevity Economy

15:09 The Shift Towards Embracing Aging

21:46 Fitness and Aging

29:13 Sponsorship and Affiliates

Resources
Further
Longevity Gains
Life Priority Supplements -- Affiliate Discount here
Functional Aging Institute -- Use FAIMM50 discount code
Prime Fit Content – Engage the over-50 market